---
title: "Trend — travel journal - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/travel-journal/trend"
last_updated: "2026-07-31T19:09:23.932Z"
locale: en
meta:
  description: "Niche score 45/100 · £94K/yr market · 307K searches/yr · £12.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £94K/yr market · 307K searches/yr · £12.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — travel journal - Flapen"
---

# **travel journal**

**Skip it**

Prices mostly outside the sweet spot ($5.03–$17.88) — this niche doesn't clear our bar today.

Market size 23Growth 30Conversion 31Competition 48Returns 97Price range 22Avg price 52Brand share 72Review moat 69Quality gap 24

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****729.23**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£12.20**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+4.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£94K**

£94K/yr · 307K searches

**Price range**

**Bad****£5.03–£17.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")