---
title: "Travel Journal — £94K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/travel-journal"
last_updated: "2026-07-31T18:00:04.682Z"
locale: en
meta:
description: "Niche score 45/100 · £94K/yr market · 307K searches/yr · £12.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £94K/yr market · 307K searches/yr · £12.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Travel Journal — £94K/yr Amazon UK Niche (2026) - Flapen"
---
# **travel journal**
**Skip it**
Prices mostly outside the sweet spot ($5.03–$17.88) — this niche doesn't clear our bar today.
Market size 23Growth 30Conversion 31Competition 48Returns 97Price range 22Avg price 52Brand share 72Review moat 69Quality gap 24
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****729.23**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.20**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£94K**
£94K/yr · 307K searches
**Price range**
**Bad****£5.03–£17.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, travel journal is a £94K/yr Amazon United Kingdom market (307K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel journal market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£98K–£122K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#185**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**62%**
Top 20: 98%
**Top-5 click share**
**56%**
Top 20: 88%
**Open market**
**33%**
- Rachel Ellen Designs Ltd19% - Peter Pauper Press19% - gateway2211% - Bibi & Beau7% - Grupo Erik6% - Cauliflower Journals5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/travel-journal/trend)
## **Top travel journal search terms**
- **travel journal**165K/yr+8.9%1.3% conv. - **travel journals for women**41K/yr+13.4%2.2% conv. - **travel notebook**18K/yr-1.0%0.7% conv. - **travel diary**20K/yr+12.5%1.5% conv. - **travel planner**25K/yr-27.1%1.1% conv. - **travel journal for men**11K/yr-14.7%2.7% conv. - **holiday journal**6K/yr+39.7%1.0% conv. - **personalised travel journal**5K/yr+6.5%0.4% conv. - **travel diary journal**6K/yr-12.4%2.9% conv. - **travel journals**5K/yr-15.7%0.7% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/travel-journal/search-terms)
## **Top travel journal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£9K15%£14K20%£19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Soft Covered Travel Planner & Journal with 4 Tabbed Sections and So The Adventure Begins.**Rachel Ellen Designs Ltd**£9.35**4.6★503 rev](https://www.amazon.co.uk/dp/B081CY1G51) [2**Page-A-Day Artisan Travel Journal (Diary Vegan Leather Notebook)**Peter Pauper Press**£8.31**4.7★2,426 rev](https://www.amazon.co.uk/dp/1441331336) [3**Travel Journal - Memory Book for Travel and Holidays - Journalling and Photo Space - 136 pages for 15 Trips. Includes Photo Corner Stickers. In Gift Sleeve. Travel Gift for Women and Men - A5 Green**gateway22**£16.78**4.6★203 rev](https://www.amazon.co.uk/dp/B0CRF6PSZS) [4**Cauliflower Journals Travel Journal: A5 Hardback Planner & Diary with Themed Pages Including Checklists Itineraries & Pages for Planning & Recording Holiday Adventures Trip Planner Bucket List**Cauliflower Journals**£8.04**4.1★32 rev](https://www.amazon.co.uk/dp/B0BWYQXVP6) [5**COMOOKA Travel Journal Leather Notebook A5 for Women Men Vintage Journal Refillable with Blank Pages Travellers Notebooks Diary**COMOOKA**£9.08**0.0★0 rev](https://www.amazon.co.uk/dp/B0GVJCG2N5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COMOOKA Travel Journal Leather Notebook A5 for Women Men Vintage Journal Refillable with Blank Pages Travellers Notebooks Diary**COMOOKA**£9.08**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GVJCG2N5) [**Scribble & Dot Travel Journal - Comprehensive Notebook for Travelers to Plan & Reflect on Holidays & Trips. Keepsake Travel Gift Box Included**Scribble & Dot**£16.18**38 rev10mo ago](https://www.amazon.co.uk/dp/B0FT1TMXSC) [**Thboxes PU Leather Journal Notebook A5 Refillable Diary 23 X 16 cm (Pink)**Thboxes**£7.41**150 rev11mo ago](https://www.amazon.co.uk/dp/B0FM8DBW32) [**Travel Planner & Holiday Journal for 16 Trips Adventure Scrapbook Bucket List & Travel Diary for Women Men & Couples Gift for Travellers | Sage Green**Bibi & Beau**£15.85**66 rev1y ago](https://www.amazon.co.uk/dp/B0DVT4HG3X) [**Travel Planner & Holiday Journal for 16 Trips Navy Adventure Scrapbook Bucket List & Travel Diary for Women Men & Couples Gift for Travellers**Bibi & Beau**£15.78**66 rev1y ago](https://www.amazon.co.uk/dp/B0DVT3GBGS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COMOOKA Travel Journal Leather Notebook A5 for Women Men Vintage Journal Refillable with Blank Pages Travellers Notebooks Diary**COMOOKA**£9.08**0.0★**▲ 361%**](https://www.amazon.co.uk/dp/B0GVJCG2N5) [**KUNITSA CO. Travel Journal - Guided Notebook for Travelers to Plan & Reflect on Vacations & Trips. Keepsake Travel Gift Basil Green**KUNITSA CO.**£15.80**4.8★**▲ 356%**](https://www.amazon.co.uk/dp/B0CFJ56X4C) [**Our Adventure Book Scrapbook Photo Album 146 Pages 8.9 * 7.7 Inch Retro Style Embossed Letter Cover Travel Journal Scrap Book Kit For Couples Mothers Day Anniversary Wedding Valentines Day Gifts**COMBIUBIU**£14.98**4.7★**▲ 197%**](https://www.amazon.co.uk/dp/B0962M4GJF) [**Travel Planner & Holiday Journal for 16 Trips Adventure Scrapbook Bucket List & Travel Diary for Women Men & Couples Gift for Travellers | Sage Green**Bibi & Beau**£15.85**4.8★**▲ 95%**](https://www.amazon.co.uk/dp/B0DVT4HG3X) [**Lanpn Travel Photo Journal Notebook for Women Men Linen Travel Log Diary Scrapbook Memory Book with Prompts Anniversary Journals Traveling Gifts (Purple 110 Pages)**Lanpn**£13.77**4.6★**▲ 89%**](https://www.amazon.co.uk/dp/B0CJV474ZB)
**~~View all trending →~~**
## **What buyers say about travel journal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Quality notebook”*
**Paper Quality**15%
*“Thickness od paper perfect for all kinds of inks”*
**Value For Money**11%
*“Great Value for money”*
**Color**7%
*“pretty colour”*
**Size-Overall**5%
*“It is a nice size so it doesnt take up too much space in a bag”*
**Document Organizing/Classification**4%
*“It has many pages which are great to use including a packing list, contact information where I can put contacts of family and friends and also places Im staying”*
**Portability**3%
*“its practical and easy to use, and its something youre likely to keep and look back on rather than forgetting about once the trips over”*
**Strength**3%
*“Very sturdy”*
**Durability**3%
*“its very durable too”*
**Ease Of Use**3%
*“easy to follow”*
### **What buyers complain about **
**Quality-Overall**19%
*“Feel it was overpriced for the quality of the book”*
**Durability**13%
*“certainly won't be the last”*
**Thickness**13%
*“it very thick”*
**Adhesion/Stickiness**13%
*“its no good for sticking anything in”*
**Value For Money**10%
*“Not worth the money”*
**Size-Overall**6%
*“Small”*
**Writing Experience**6%
*“Too small for writing”*
**Leather Quality**4%
*“Its NOT LEATHER it's Fake plastic”*
**Strength**2%
*“Its quite a chunky notebook though”*
### **Top return reasons **
**Size-Overall**23%
**Color**12%
**Paper Quality**12%
**Quality-Overall**12%
**Advertised Vs Actual Product**6%
**Weight Heavy**6%
**Gifting Purpose**5%
**Functionality-Overall**3%
**Value For Money**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is travel journal profitable to sell on Amazon United Kingdom?**
- The niche generates £94K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the travel journal niche?**
- 22 brands and 44 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in travel journal?**
- Top complaints mined from reviews: Quality-Overall, Durability, Thickness. The return rate is 0.7%.
- **When does demand for travel journal peak?**
- Demand peaks in Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the travel journal niche?**
- Listings span £5.03–£17.88; the average listing price is £12.20 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.
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