---
title: "To Do List Notebook — £202K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/to-do-list-notebook"
last_updated: "2026-07-31T11:23:11.775Z"
locale: en
meta:
description: "Niche score 52/100 · £202K/yr market · 664K searches/yr. Prices mostly outside the sweet spot ($2.55–$12.46) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £202K/yr market · 664K searches/yr. Prices mostly outside the sweet spot ($2.55–$12.46) keeps it on the watch list. Data updated Jul 2026."
"og:title": "To Do List Notebook — £202K/yr Amazon UK Niche (2026) - Flapen"
---
# **to do list notebook**
**Worth a look**
Shows low returns (0.3%), but prices mostly outside the sweet spot ($2.55–$12.46) keeps it on the watch list.
Market size 40Growth 21Conversion 59Competition 73Returns 98Price range 0Avg price 17Brand share 78Review moat 70Quality gap 43
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****703.91**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£202K**
£202K/yr · 664K searches
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.99**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.55–£12.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, to do list notebook is a £202K/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **to do list notebook market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£180K–£240K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **71%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**57%**
Top 20: 99%
**Top-5 click share**
**41%**
Top 20: 83%
**Open market**
**36%**
- Oxford16% - Silvine13% - Thboxes10% - Pukka Pad9% - SWEETZER & ORANGE8% - nu:7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/to-do-list-notebook/trend)
## **Top to do list notebook search terms**
- **to do list notebook**230K/yr-8.4%4.9% conv. - **to do list**136K/yr-7.2%3.3% conv. - **to do list pad**85K/yr-12.1%3.6% conv. - **things to do today notebook**31K/yr-6.0%7.0% conv. - **to do list notepad**31K/yr-11.3%3.1% conv. - **to do pad**16K/yr-8.6%3.5% conv. - **to do notebook**18K/yr-16.4%2.8% conv. - **to do list book**17K/yr-4.4%3.1% conv. - **things to do**11K/yr+7.9%1.5% conv. - **things to do pad**12K/yr-4.4%5.7% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/to-do-list-notebook/search-terms)
## **Top to do list notebook products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£16K12%£24K16%£32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oxford My Notes To Do List Notebook Wirebound 230 Page 1 Notepad Navy Blue | White**Oxford**£5.31**4.6★2,868 rev](https://www.amazon.co.uk/dp/B07YT2J1DM) [2**Luxpad 280 x 150mm Things To Do Planner - Printed Template (120 Sheets)**Silvine**£3.76**4.6★1,569 rev](https://www.amazon.co.uk/dp/B00TS9V3PK) [3**Pukka Pad Things To-Do Today Note Pad Pack of 5 Wirebound Notebooks with 115 Sheets of 80GSM Paper with Perforation Includes Space for Appointments Sketches Lists and More**Pukka Pad**£12.46**4.7★624 rev](https://www.amazon.co.uk/dp/B004MEB4ZU) [4**ojussa 3 Pack To Do List Notepad 156 Pages Undated Daily Planner To Do List Pad 8 x 5.1 Schedule Checklist for Work Study and Personal Oraganizer**ojussa**£4.12**4.4★55 rev](https://www.amazon.co.uk/dp/B0FFTJGR31) [5**nu: Notebooks - Craze Cloud Range - Things to Do Pad - Wirebound Notebook - Stationery Notebooks - Ruled Notepad- Red - 110 Pages**nu:**£2.56**4.6★214 rev](https://www.amazon.co.uk/dp/B07N9FV4HQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Noted To Do List Planner Pad - Eisenhower Priority Matrix Desk Notepad**Noted**£6.45**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GTWD43VX) [**Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Pink**Umriox**£4.36**62 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7HXR2X) [**Wanheart 2pcs To Do List Notepad Checklist Things To Do Today A5 Coiled Undated Daily Planner Notepad Daily Task List Planner for Work Study Productivity**Wanheart**£4.75**23 rev11mo ago](https://www.amazon.co.uk/dp/B0FMRNSLH5) [**9 Pack to Do List Sticky Notes 450 Sheets 10 x 15 cm Assorted Colours**Yoosso**£6.76**40 rev1y ago](https://www.amazon.co.uk/dp/B0FJXQXSH2) [**ojussa 3 Pack To Do List Notepad 156 Pages Undated Daily Planner To Do List Pad 8 x 5.1 Schedule Checklist for Work Study and Personal Oraganizer**ojussa**£4.12**55 rev1y ago](https://www.amazon.co.uk/dp/B0FFTJGR31)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Noted To Do List Planner Pad - Eisenhower Priority Matrix Desk Notepad**Noted**£6.45**4.8★**▲ 342%**](https://www.amazon.co.uk/dp/B0GTWD43VX) [**SWEETZER & ORANGE S&O Daily Planner Notepad for Productivity - 52 Page Every Day To Do Logbook- Undated Guide and Organizer - Routine work List Journal- Coiled Regular Task pad - MAUVE**SWEETZER & ORANGE**£3.72**4.6★**▲ 300%**](https://www.amazon.co.uk/dp/B0BN8379HP) [**S&O Daily Planner Notepad for Productivity - 52 Page Routine Journal- Undated Writing pad and Organizer Everyday To-Do List Action list - Coiled Regular Task Checklist- PINK**SWEETZER & ORANGE**£4.86**4.6★**▲ 216%**](https://www.amazon.co.uk/dp/B0BN82F6RS) [**To Do List Notepad 3 Pack/Set Undated Daily Planner Notepad With To Do List Notebook Checklist Planner Spiral Waterproof Notepad for Office Supplies School Planner 52 Sheets/Pack 5.5*8.3 A5 Size**RUKAR**£11.10**4.5★**▲ 118%**](https://www.amazon.co.uk/dp/B0F42N7MDP) [**9 Pack to Do List Sticky Notes 450 Sheets 10 x 15 cm Assorted Colours**Yoosso**£6.76**4.0★**▲ 96%**](https://www.amazon.co.uk/dp/B0FJXQXSH2)
**~~View all trending →~~**
## **What buyers say about to do list notebook**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**19%
*“effective way to organise”*
**Quality-Overall**17%
*“Good quality”*
**Value For Money**10%
*“Good Value”*
**Paper Quality**9%
*“Double sided so excellent use of paper”*
**Ease Of Use**9%
*“Easy to use”*
**Advertised Vs Actual Product**8%
*“As described”*
**Writing Experience**6%
*“Great as a scribble pad too”*
**Design-Overall**5%
*“Useful and looks pretty”*
**Size-Overall**4%
*“Good size”*
**Office Usability**2%
*“Really useful little desk pad”*
### **What buyers complain about **
**Paper Quality**23%
*“Poor quality paper”*
**Size-Overall**17%
*“Smaller than expected”*
**Quality-Overall**8%
*“Cheap quality”*
**Color**7%
*“Colour is faded or washed-out looking”*
**Thickness**5%
*“I would have liked it to be thicker”*
**Ink Leakage**5%
*“ink does show through on the other side”*
**Advertised Vs Actual Product**2%
*“Not as shown in photo”*
**Value For Money**2%
*“Not worth the price”*
**Adhesion/Stickiness**2%
*“Problem is that they don't stick unless its to paper”*
**Writing Experience**2%
*“Not much room to write on them”*
### **Top return reasons **
**Size-Overall**49%
**Quality-Overall**9%
**Paper Quality**7%
**Strength**6%
**Design-Overall**4%
**Value For Money**3%
**Functionality-Overall**2%
**Thin**2%
**Print Quality**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is to do list notebook profitable to sell on Amazon United Kingdom?**
- The niche generates £202K/yr across 35 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the to do list notebook niche?**
- 21 brands and 57 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in to do list notebook?**
- Top complaints mined from reviews: Paper Quality, Size-Overall, Quality-Overall. The return rate is 0.3%.
- **When does demand for to do list notebook peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the to do list notebook niche?**
- Listings span £2.55–£12.46; the average listing price is £5.99 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.
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