---
title: "Trend — thinking of you card - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/thinking-of-you-card/trend"
last_updated: "2026-07-31T20:06:37.666Z"
locale: en
meta:
  description: "Niche score 51/100 · £44K/yr market · 132K searches/yr. Prices mostly outside the sweet spot ($1.61–$8.02) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £44K/yr market · 132K searches/yr. Prices mostly outside the sweet spot ($1.61–$8.02) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — thinking of you card - Flapen"
---

# **thinking of you card**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.61–$8.02) keeps it on the watch list.

Market size 11Growth 19Conversion 88Competition 85Returns 99Price range 0Avg price 9Brand share 73Review moat 93Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****139.68**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£44K**

£44K/yr · 132K searches

**Avg price**

**Bad****£3.25**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.61–£8.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100