---
title: "Thinking of You Card — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/thinking-of-you-card"
last_updated: "2026-07-31T16:52:52.637Z"
locale: en
meta:
description: "Niche score 51/100 · £44K/yr market · 132K searches/yr. Prices mostly outside the sweet spot ($1.61–$8.02) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £44K/yr market · 132K searches/yr. Prices mostly outside the sweet spot ($1.61–$8.02) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Thinking of You Card — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **thinking of you card**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.61–$8.02) keeps it on the watch list.
Market size 11Growth 19Conversion 88Competition 85Returns 99Price range 0Avg price 9Brand share 73Review moat 93Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****139.68**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£44K**
£44K/yr · 132K searches
**Avg price**
**Bad****£3.25**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.61–£8.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, thinking of you card is a £44K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thinking of you card market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£33K–£41K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#526**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**61%**
Top 20: 99%
**Top-5 click share**
**30%**
Top 20: 76%
**Open market**
**34%**
- Old English Company28% - Hallmark12% - Nokular9% - Piccadilly Greetings7% - Cherry Orchard5% - Me To You5%
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — -11.3% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/thinking-of-you-card/trend)
## **Top thinking of you card search terms**
- **thinking of you card**109K/yr-11.2%7.1% conv. - **thinking of you cards**13K/yr-10.5%5.5% conv. - **thinking of you cards for women**11K/yr-13.6%6.9% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/thinking-of-you-card/search-terms)
## **Top thinking of you card products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£5K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hallmark Thinking Of You Card - Contemporary Illustrated Design**Hallmark**£2.47**4.7★1,037 rev](https://www.amazon.co.uk/dp/B0196GM07E) [2**Thinking of You. Beautiful Floral Thinking of You Card**Mungo And Shoddy**£3.32**4.6★312 rev](https://www.amazon.co.uk/dp/B088FL9QZ8) [3**Simple Heartfelt Thinking of You Cards for Friends and Family - Sending Hugs Cancer Diagnosis Break Up Bereavement Condolences - Red Pencil Heart Illustration - Blank Inside**Old English Company**£3.22**4.6★3 rev](https://www.amazon.co.uk/dp/B0F8JGLZ7D) [4**EverKind Thinking of You Card Paper Hearts Design | Encouragement and Support Card for Friend Family or Colleague | Comfort for Grief Tough Times or Just Because | Blank Inside | Eco Packaging**EverKind**£3.99**4.6★19 rev](https://www.amazon.co.uk/dp/B0FJ8WVLRC) [5**Piccadilly Greetings Modern Thinking of You Card Thinking Of You - 8 x 6 inches**Piccadilly Greetings**£2.75**4.5★37 rev](https://www.amazon.co.uk/dp/B0B94GTX3R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sympathy Card for Friends and Family Pooh and Piglet Loss and Remembrance Gone from Sight Never from Your Heart Sorry for Your Loss Thinking of You Condolences Bereavement**Old English Company**£2.72**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GRJ6JBTN) [**Printperfect - Sympathy card loss card Thinking of you with sympathy sorry for your loss sending love card condolences card one day at a time**Printperfect**£3.36**21 rev5mo ago](https://www.amazon.co.uk/dp/B0GKWSKDWM) [**Me To You Tatty Teddy Cute Thinking Of You Greetings Card For Someone Special Tatty Teddy With Bouquet Of Flowers 12.7 X 15.2 cm - Official Collection**Me To You**£1.61**2 rev7mo ago](https://www.amazon.co.uk/dp/B0G4QL1R7T) [**LimaLima Thinking Of You Sympathy Card Bereavement Condolences For Loss Of Loved One Adults**LimaLima**£2.87**14 rev8mo ago](https://www.amazon.co.uk/dp/B0FZTQH6ZY) [**Huxters Sympathy Card Pooh and Piglet Loss and Remembrance Never from Your Heart Sorry for Your Loss Thinking of You Condolences (Heart)**Huxters**£3.33**122 rev11mo ago](https://www.amazon.co.uk/dp/B0FM3JJ1TP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Me To You Tatty Teddy Cute Thinking Of You Greetings Card For Someone Special Tatty Teddy With Bouquet Of Flowers 12.7 X 15.2 cm - Official Collection**Me To You**£1.61**5.0★**▲ 339%**](https://www.amazon.co.uk/dp/B0G4QL1R7T) [**Sympathy Card for Friends and Family Pooh and Piglet Loss and Remembrance Gone from Sight Never from Your Heart Sorry for Your Loss Thinking of You Condolences Bereavement**Old English Company**£2.72**4.8★**▲ 338%**](https://www.amazon.co.uk/dp/B0GRJ6JBTN) [**Gorgeous Simple Just To Say Card - Nature Serene Peaceful - for Friend Bestie Partner Relative Colleague Family Loved One**Nokular**£3.36**4.8★**▲ 265%**](https://www.amazon.co.uk/dp/B0F5ZD395P) [**Simple Heartfelt Thinking of You Cards for Friends and Family - Sending Hugs Cancer Diagnosis Break Up Bereavement Condolences - Red Pencil Heart Illustration - Blank Inside**Old English Company**£3.22**4.6★**▲ 74%**](https://www.amazon.co.uk/dp/B0F8JGLZ7D) [**Printperfect - Sympathy card loss card Thinking of you with sympathy sorry for your loss sending love card condolences card one day at a time**Printperfect**£3.36**4.9★**▲ 51%**](https://www.amazon.co.uk/dp/B0GKWSKDWM)
**~~View all trending →~~**
## **What buyers say about thinking of you card**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**42%
*“Love this card, good quality and lovely illustration on the cover”*
**Value For Money**15%
*“Well worth the money”*
**Advertised Vs Actual Product**10%
*“The card looks as shown”*
**Design-Overall**6%
*“Excellent design”*
**Color**5%
*“Pretty”*
**Size-Overall**4%
*“the card fits in it perfectly”*
**Paper Quality**3%
*“Beautiful little blank card”*
**Gifting Purpose**2%
*“Nice little present”*
**Print Quality**2%
*“Expensive for the size the prints alright”*
**3D Effect**2%
### **What buyers complain about **
**Quality-Overall**36%
*“the quality of the card is very poor”*
**Size-Overall**19%
*“Very large”*
**Value For Money**11%
*“Rather expensive”*
**Flatness**9%
*“Image is flat”*
**Unsustainable Design**3%
*“Not presentable - looks too home made”*
**Design-Overall**3%
*“Not presentable - looks too home made”*
**Color**3%
*“Also brown which is a bit depressing”*
**Advertised Vs Actual Product**3%
*“The card looks as shown and it is 15cm square as stated”*
**Ink Leakage**1%
*“there was a red ink smear across the back”*
### **Top return reasons **
**Size-Overall**37%
**Quality-Overall**29%
**Adhesion/Stickiness**10%
**Leak-Proof**5%
**Advertised Vs Actual Product**5%
**Functionality-Overall**5%
**Stain Resistance**5%
**Print Quality**3%
**Writing Experience**2%
## **Common questions**
- **Is thinking of you card profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 44 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the thinking of you card niche?**
- 21 brands and 40 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in thinking of you card?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for thinking of you card peak?**
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the thinking of you card niche?**
- Listings span £1.61–£8.02; the average listing price is £3.25 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.
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