---
title: "Search terms — thank you cards - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/thank-you-cards/search-terms"
last_updated: "2026-07-31T09:55:52.863Z"
locale: en
meta:
  description: "Niche score 68/100 · £763K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · £763K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — thank you cards - Flapen"
---

# **thank you cards**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 91Conversion 86Competition 77Returns 99Price range 0Avg price 14Brand share 74Review moat 74Quality gap 21

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+99.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****554.78**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£763K**

£763K/yr · 1.6M searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£5.06**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.17–£7.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100