---
title: "Thank You Cards — £763K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/thank-you-cards"
last_updated: "2026-07-31T10:41:35.305Z"
locale: en
meta:
description: "Niche score 68/100 · £763K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · £763K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Thank You Cards — £763K/yr Amazon UK Niche (2026) - Flapen"
---
# **thank you cards**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 71Growth 91Conversion 86Competition 77Returns 99Price range 0Avg price 14Brand share 74Review moat 74Quality gap 21
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+99.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****554.78**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£763K**
£763K/yr · 1.6M searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.06**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.17–£7.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, thank you cards is a £763K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 68/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thank you cards market data**
- **Units sold / yr**
- **125K–150K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£633K–£759K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **83%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**61%**
Top 20: 99%
**Top-5 click share**
**38%**
Top 20: 82%
**Open market**
**35%**
- SWEETZER & ORANGE22% - UK Greetings17% - Giftinghouse8% - Absolutely Yours8% - PALAAKK6% - SIMPLY GIFTED4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +99.0% search growth over the last 90 days.
100K60KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/thank-you-cards/trend)
## **Top thank you cards search terms**
- **thank you cards**865K/yr+104.5%6.8% conv. - **thank you card**250K/yr+67.5%5.7% conv. - **thank you cards multipack**184K/yr+143.8%6.8% conv. - **thankyou cards multipack**27K/yr+116.3%6.5% conv. - **thankyou cards**27K/yr+85.4%5.0% conv. - **small thank you cards**25K/yr+92.2%3.6% conv. - **pack of thank you cards**19K/yr+184.8%6.9% conv. - **thank you cards with envelopes**19K/yr+70.2%3.1% conv. - **thankyou card**22K/yr+59.2%5.1% conv. - **thank you cards pack**15K/yr+106.7%4.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/thank-you-cards/search-terms)
## **Top thank you cards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£31K8%£61K12%£92K16%£122K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UK Greetings | Multipack of 10 Thank You Cards | Appreciation Cards | Spotty Designs | With Envelopes | 125 x 195 x 15 mm**UK Greetings**£3.49**4.7★804 rev](https://www.amazon.co.uk/dp/B0BG91L162) [2**Thank You Cards Multipack of 24. Each Greeting Cards Pack includes 6 Tree designs. 115 x 115mm. Blank Inside. Envelopes included. Made in UK.**Absolutely Yours**£5.02**4.7★1,490 rev](https://www.amazon.co.uk/dp/B09QD41B1C) [3**SWEETZER & ORANGE Summer Stripes Thank You Cards Set of 24 Blank Cards with Envelopes 6 Colorful Designs (4 of Each) 4x5.5 Flat Note Cards Pastel Pink Blue & Yellow Envelopes Thick Paper**SWEETZER & ORANGE**£6.65**4.8★144 rev](https://www.amazon.co.uk/dp/B0FMCH8Y7P) [4**S&O Palm Beach Thank You Cards with Envelopes Blank Greeting sheets for Handwritten Messages Set of 24 stylish Notes and Covers Assorted Thank You decor notes with Color full Envelopes Mix & Match**SWEETZER & ORANGE**£6.79**4.7★260 rev](https://www.amazon.co.uk/dp/B0DK6B6P3D) [5**YISCOKO Thank You Cards Multipack of 5 with Envelopes and Free Stickers-11.5 * 11.5cm-Thank You Card for Weddings Teachers Kids Baby Showers Birthdays and Christmas.**YISCOKO**£3.56**4.6★54 rev](https://www.amazon.co.uk/dp/B0GJ5RWB64)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YISCOKO Thank You Cards Multipack of 5 with Envelopes and Free Stickers-11.5 * 11.5cm-Thank You Card for Weddings Teachers Kids Baby Showers Birthdays and Christmas.**YISCOKO**£3.56**54 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ5RWB64) [**Frelimiu 30 Pack Thank You Cards Multipack with Envelopes Glitter Heart**Frelimiu**£7.91**37 rev6mo ago](https://www.amazon.co.uk/dp/B0GBWCXF56) [**36 Pack Thank You Cards Multipack 4x6 Inch Thank You Teacher Cards**Thboxes**£7.22**71 rev6mo ago](https://www.amazon.co.uk/dp/B0GF1QMZ5Y) [**Giftinghouse 24/36 Thank You Cards Pack with Gold Foil Stickers and Kraft Envelopes 11.5 x 11.5 cm Blank Inside Ideal for Teachers Weddings Kids Christmas Made in the UK**Giftinghouse**£6.61**128 rev10mo ago](https://www.amazon.co.uk/dp/B0FQK3XXGS) [**SWEETZER & ORANGE Summer Stripes Thank You Cards Set of 24 Blank Cards with Envelopes 6 Colorful Designs (4 of Each) 4x5.5 Flat Note Cards Pastel Pink Blue & Yellow Envelopes Thick Paper**SWEETZER & ORANGE**£6.65**144 rev11mo ago](https://www.amazon.co.uk/dp/B0FMCH8Y7P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YISCOKO Thank You Cards Multipack of 5 with Envelopes and Free Stickers-11.5 * 11.5cm-Thank You Card for Weddings Teachers Kids Baby Showers Birthdays and Christmas.**YISCOKO**£3.56**4.6★**▲ 170%**](https://www.amazon.co.uk/dp/B0GJ5RWB64) [**36 Pack Thank You Cards Multipack 4x6 Inch Thank You Teacher Cards**Thboxes**£7.22**4.9★**▲ 162%**](https://www.amazon.co.uk/dp/B0GF1QMZ5Y) [**SOL 18x Thank You Cards with Envelopes - 250 GSM White Cardstock - A6 Size - Small Thank You Cards Multipack - Thankyou Cards Multipack - A Small Card to Say a Big Thank You**SOL**£3.42**4.7★**▲ 112%**](https://www.amazon.co.uk/dp/B0BDS3F3G7) [**Frelimiu 30 Pack Thank You Cards Multipack with Envelopes Glitter Heart**Frelimiu**£7.91**4.6★**▲ 73%**](https://www.amazon.co.uk/dp/B0GBWCXF56) [**Thank You Greeting Cards Pack of 12 Blank Gold Foiled Watercolour Postcards With 12 Stickers Used for Birthday Wedding Business Mothers Fathers Friends Thank You Cards**Jaswass**£3.78**4.6★**▲ 62%**](https://www.amazon.co.uk/dp/B097P7Z96D)
**~~View all trending →~~**
## **What buyers say about thank you cards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“Good Quality Cards”*
**Value For Money**20%
*“Good value”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Design-Overall**7%
*“Pretty design”*
**Size-Overall**6%
*“a practical size”*
**Color**5%
*“the colours are great”*
**Paper Quality**4%
*“Quality paper”*
**Ease Of Use**3%
*“Always handy to have on hand”*
**Print Quality**2%
*“The print is clear and consistent and I love the stickers for closing the envelopes”*
**Adhesion/Stickiness**2%
*“Peel and stick envelope - great”*
### **What buyers complain about **
**Size-Overall**21%
*“Wrong size”*
**Quality-Overall**13%
*“This is a very poor quality card”*
**Adhesion/Stickiness**9%
*“Even the stickers look Shabby”*
**Value For Money**9%
*“Looks and feels more expensive than it is”*
**Paper Quality**6%
*“Poor quality and crumpled/bent paper and envelopes”*
**Advertised Vs Actual Product**5%
*“Very small and Incorrect to what is advertised”*
**Color**3%
*“rather than pristine white”*
**Alignment**2%
*“When folded, they do not all fold evenly, so one side is slightly different to the other”*
**Print Quality**2%
*“I checked through all of mine after seeing other reviews about printing issues etc”*
**Strength**2%
*“these dont feel like those flimsy greeting cards”*
### **Top return reasons **
**Size-Overall**45%
**Quality-Overall**23%
**Advertised Vs Actual Product**5%
**Color**4%
**Print Quality**3%
**Design-Overall**3%
**Image/Picture Clarity**3%
**Display Colors**2%
**Value For Money**2%
**Strength**2%
## **Common questions**
- **Is thank you cards profitable to sell on Amazon United Kingdom?**
- The niche generates £763K/yr across 36 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +99.0%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the thank you cards niche?**
- 21 brands and 32 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in thank you cards?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 0.3%.
- **When does demand for thank you cards peak?**
- Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the thank you cards niche?**
- Listings span £2.17–£7.91; the average listing price is £5.06 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.
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