---
title: "Tartan Wrapping Paper — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/tartan-wrapping-paper"
last_updated: "2026-07-31T16:53:39.107Z"
locale: en
meta:
description: "Niche score 36/100 · £19K/yr market · 60K searches/yr · £6.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £19K/yr market · 60K searches/yr · £6.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tartan Wrapping Paper — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **tartan wrapping paper**
**Skip it**
Prices mostly outside the sweet spot ($2.90–$12.41) — this niche doesn't clear our bar today.
Market size 5Growth 30Conversion 58Competition 21Returns 97Price range 0Avg price 18Brand share 40Review moat 96Quality gap 28
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****87.79**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.44**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£19K**
£19K/yr · 60K searches
**Price range**
**Bad****£2.90–£12.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, tartan wrapping paper is a £19K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tartan wrapping paper market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£13K–£16K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#2,677**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **36%**
- **Out of stock**
- **30.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**16%**
- 4Ucards49% - Geluode21% - Talking Tables4% - The Arty Penguin3% - Great British Glass3% - BIOBROWN3% - Open — no brand owns it (6 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — +4.1% search growth over the last 90 days.
6K4KSpike '26Prime Day '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/tartan-wrapping-paper/trend)
## **Top tartan wrapping paper search terms**
- **tartan wrapping paper**37K/yr+14.2%8.2% conv. - **tartan wrapping paper roll**7K/yr+19.8%4.4% conv. - **tartan paper**4K/yr-25.0%2.4% conv. - **plaid wrapping paper**6K/yr-10.0%0.4% conv. - **tartan christmas wrapping paper**5K/yr+19.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/tartan-wrapping-paper/search-terms)
## **Top tartan wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£6K40%£8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Red Tartan Wrapping Paper - Scottish Birthday Gift Wrap - Stewart Clan**4Ucards**£3.75**4.6★95 rev](https://www.amazon.co.uk/dp/B0C825757K) [2**Simple Festive Stylish Classic Check Emerald Green and Red Tartan Plaid Gift Wrapping Paper - 1 Mini Roll 43x300cm Per roll - Luxury Plaid Gift Wrap For Birthday Holiday Men Women**Geluode**£7.76**4.2★9 rev](https://www.amazon.co.uk/dp/B0F31XT6G4) [3**Scottish Highlands Tartan Wrapping Paper Plaid Any Clan Blue Green Giftwrap**4Ucards**£3.70**5.0★1 rev](https://www.amazon.co.uk/dp/B0GRPD7WWJ) [4**Purple Tartan Plaid Scottish Universal Wrapping Paper 2 Sheets + 2 Tags**4Ucards**£3.78**5.0★2 rev](https://www.amazon.co.uk/dp/B0F9L9ZFMP) [5**Talking Tables 4 x Green and Red Tartan Tissue Paper Sheets for Xmas Presents | Festive Wrapping Widely Recycled | 70cm x 50cm TARTANPAPER**Talking Tables**£3.13**4.6★109 rev](https://www.amazon.co.uk/dp/B0CGP328QQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scottish Highlands Tartan Wrapping Paper Plaid Any Clan Blue Green Giftwrap**4Ucards**£3.70**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GRPD7WWJ) [**Design By Violet Tartan Printed Tissue Paper 4 Sheet Pack Green and Red Tartan Gift Wrap Tissue**Design By Violet**£2.90**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FQP9BSV7) [**TARTAN (Blue) Gift Wrapping Paper Large Sheets - Paper size 48x66cm 2 Sheets with 4 Gift Tags**Great British Glass**£7.77**0 rev11mo ago](https://www.amazon.co.uk/dp/B0FMJQH1JG) [**BIOBROWN Reversible Christmas Wrapping Paper - 43cm x 10m - Red Tartan Plaid and HOHO Design Perfect for Xmas Party Gift Wrap**BIOBROWN**£12.41**3 rev1y ago](https://www.amazon.co.uk/dp/B0FK8VBPWL) [**7 Pieces Plaid Wrapping Paper Vintage Birthday Gift Wrap Incluede 20x 28 inches per sheet Folded Flat Paper for Graducation Christmas Wedding Baby Shower Congrats and Holiday**Boerni**£8.63**1 rev1y ago](https://www.amazon.co.uk/dp/B0FH1YG3XH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scottish Highlands Tartan Wrapping Paper Plaid Any Clan Blue Green Giftwrap**4Ucards**£3.70**5.0★**▲ 583%**](https://www.amazon.co.uk/dp/B0GRPD7WWJ) [**Blue Tartan Print A4 Cake Wrap/Cake Ribbon Cake Topper Icing paper**Generic**£6.14**5.0★**▲ 540%**](https://www.amazon.co.uk/dp/B0F81C8R82) [**TARTAN (Blue) Gift Wrapping Paper Large Sheets - Paper size 48x66cm 2 Sheets with 4 Gift Tags**Great British Glass**£7.77**0.0★**▲ 247%**](https://www.amazon.co.uk/dp/B0FMJQH1JG) [**7 Pieces Plaid Wrapping Paper Vintage Birthday Gift Wrap Incluede 20x 28 inches per sheet Folded Flat Paper for Graducation Christmas Wedding Baby Shower Congrats and Holiday**Boerni**£8.63**3.0★**▲ 209%**](https://www.amazon.co.uk/dp/B0FH1YG3XH) [**Design By Violet Tartan Printed Tissue Paper 4 Sheet Pack Green and Red Tartan Gift Wrap Tissue**Design By Violet**£2.90**5.0★**▲ 63%**](https://www.amazon.co.uk/dp/B0FQP9BSV7)
**~~View all trending →~~**
## **What buyers say about tartan wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**67%
*“Good quality and value”*
**Design-Overall**17%
*“The Tartan design is so iconic for the festive season”*
**Ease Of Use**17%
*“easy to use”*
### **What buyers complain about **
**Value For Money**100%
*“Expensive”*
### **Top return reasons **
**Thin**50%
**Color**33%
**Size-Overall**17%
## **Common questions**
- **Is tartan wrapping paper profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the tartan wrapping paper niche?**
- 12 brands and 20 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in tartan wrapping paper?**
- Top complaints mined from reviews: Value For Money. The return rate is 0.6%.
- **What does it cost to enter the tartan wrapping paper niche?**
- Listings span £2.90–£12.41; the average listing price is £6.44 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.
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