---
title: "Reviews — staples - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/staples/reviews"
last_updated: "2026-07-31T16:52:50.402Z"
locale: en
meta:
  description: "Niche score 40/100 · £317K/yr market · 286K searches/yr · £3.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £317K/yr market · 286K searches/yr · £3.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — staples - Flapen"
---

# **staples**

**Skip it**

Prices mostly outside the sweet spot ($0.71–$9.07) — this niche doesn't clear our bar today.

Market size 52Growth 22Conversion 100Competition 14Returns 99Price range 0Avg price 11Brand share 15Review moat 40Quality gap 27

**Conversion**

**Incredible****28.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£317K**

£317K/yr · 286K searches

**Review moat**

**Okay****2,472.6**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£3.90**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.71–£9.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100