---
title: "Staples — £317K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/staples"
last_updated: "2026-07-31T16:51:52.698Z"
locale: en
meta:
description: "Niche score 40/100 · £317K/yr market · 286K searches/yr · £3.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £317K/yr market · 286K searches/yr · £3.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Staples — £317K/yr Amazon UK Niche (2026) - Flapen"
---
# **staples**
**Skip it**
Prices mostly outside the sweet spot ($0.71–$9.07) — this niche doesn't clear our bar today.
Market size 52Growth 22Conversion 100Competition 14Returns 99Price range 0Avg price 11Brand share 15Review moat 40Quality gap 27
**Conversion**
**Incredible****28.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£317K**
£317K/yr · 286K searches
**Review moat**
**Okay****2,472.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£3.90**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.71–£9.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, staples is a £317K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **staples market data**
- **Units sold / yr**
- **100K–125K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£390K–£488K**
- units × avg price
- **Conversion rate**
- **28.4%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**3%**
- G4GADGET40% - RAPESCO18% - Maped16% - SOL16% - ALSISK4% - Q-Connect3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
6K4KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/staples/trend)
## **Top staples search terms**
- **staples**208K/yr-6.6%23.3% conv. - **staples 26/6 standard**40K/yr-7.1%36.4% conv. - **26/6 staples**13K/yr-9.2%31.1% conv. - **staples 26/6**9K/yr-6.7%27.7% conv. - **stapler pins**7K/yr-16.5%20.1% conv. - **rexel staples no 56**4K/yr-12.2%8.0% conv. - **6mm staples**3K/yr+9.8%10.7% conv. - **rexel staples**3K/yr+0.3%4.2% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/staples/search-terms)
## **Top staples products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£48K30%£95K45%£143K60%£190K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5200 x 26/6 No 56 6mm QUALITY STANDARD STAPLES 30 sheets capacity**G4GADGET**£3.33**4.6★839 rev](https://www.amazon.co.uk/dp/B07CMFS25Q) [2**Maped Staples - Size 26/6 (Pack of 5000)**Maped**£2.14**4.7★1,644 rev](https://www.amazon.co.uk/dp/B001B2P1CS) [3**Rapesco S11662Z3 Type 26/6 mm (No.56) Galvanised Staples Pack of 5000**RAPESCO**£1.62**4.7★8,992 rev](https://www.amazon.co.uk/dp/B000NLZAME) [4**SOL 5000pk Staples 26/6 Standard - Compatible With Standard Staplers**SOL**£3.63**4.5★1,317 rev](https://www.amazon.co.uk/dp/B09BJYST2J) [5**SOL 10 000pk Staples 26/6 Standard - Compatible With Standard Staplers**SOL**£5.43**4.6★253 rev](https://www.amazon.co.uk/dp/B0BXCLLFRD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SOL 20000pk Staples 26/6 Standard - Compatible with Standard Staplers**SOL**£9.07**14 rev2y ago](https://www.amazon.co.uk/dp/B0CXY1159S) [**Rapesco 1735 Galvanised Staples 26/6mm (No.56) 6 Boxes of 5000 Staples**RAPESCO**£8.12**8,992 rev3y ago](https://www.amazon.co.uk/dp/B0CB91GYS3) [**SOL 5000pk Staples 26/6 Standard - Compatible With Standard Staplers**SOL**£3.63**1,317 rev5y ago](https://www.amazon.co.uk/dp/B09BJYST2J) [**SOL 10 000pk Staples 26/6 Standard - Compatible With Standard Staplers**SOL**£5.43**253 rev5y ago](https://www.amazon.co.uk/dp/B0BXCLLFRD) [**ALSISK 26/6 Standard Staples 1000 pcs Per Box 6 Boxes in Pack (6000pcs Total) Silver**ALSISK**£4.19**876 rev7y ago](https://www.amazon.co.uk/dp/B07SXH94N2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rapid 26/6mm Standard Staples For Stapling up to 20 Sheets Use with Desktop and Electric Staplers Galvanised Wire Box of 1000 24861300**Rapid**£0.73**4.7★**▲ 143%**](https://www.amazon.co.uk/dp/B0036TMA9G) [**Q-Connect 24/6 Metal Precision Engineered Staples (1000 Pack)**Q-Connect**£0.71**4.5★**▲ 117%**](https://www.amazon.co.uk/dp/B002MXE9JQ) [**SOL 20000pk Staples 26/6 Standard - Compatible with Standard Staplers**SOL**£9.07**4.3★**▲ 94%**](https://www.amazon.co.uk/dp/B0CXY1159S) [**Maped Staples - Size 26/6 (Pack of 5000)**Maped**£2.14**4.7★**▲ 47%**](https://www.amazon.co.uk/dp/B001B2P1CS) [**Rapesco 1735 Galvanised Staples 26/6mm (No.56) 6 Boxes of 5000 Staples**RAPESCO**£8.12**4.7★**▲ 45%**](https://www.amazon.co.uk/dp/B0CB91GYS3)
**~~View all trending →~~**
## **What buyers say about staples**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“well-made product that offers great value for money”*
**Advertised Vs Actual Product**21%
*“As described”*
**Value For Money**21%
*“Great price”*
**Size-Overall**11%
*“Fit well”*
**Strength**4%
*“They look good and sturdy and I'm very happy with them”*
**Durability**4%
*“Easy to use and durable”*
**Paper Compatibility**2%
*“Holds paper together”*
**Ease Of Use**2%
*“A handy little purchase”*
**Functionality-Overall**1%
*“Its staples they work”*
### **What buyers complain about **
**Size-Overall**30%
*“Brought the wrong size”*
**Ease Of Use**20%
*“To hard”*
**Paper Compatibility**10%
*“These paper clips were no match”*
**Adhesion/Stickiness**10%
*“Stuck for something to stick together”*
**Strength**10%
*“Very weak”*
### **Top return reasons **
**Size-Overall**67%
**Quality-Overall**11%
**Compatibility-Overall**5%
**Value For Money**3%
**Thin**3%
**Defective Material/Parts**2%
**Flexibility**2%
**Product Condition**1%
**Grip**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is staples profitable to sell on Amazon United Kingdom?**
- The niche generates £317K/yr across 10 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the staples niche?**
- 7 brands and 74 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in staples?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Paper Compatibility. The return rate is 0.1%.
- **When does demand for staples peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the staples niche?**
- Listings span £0.71–£9.07; the average listing price is £3.90 (sweet spot $15–$100). The average incumbent carries 2,473 reviews — the moat a new listing must climb.
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