---
title: "Stapler — £784K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/stapler"
last_updated: "2026-07-31T15:59:07.812Z"
locale: en
meta:
description: "Niche score 42/100 · £784K/yr market · 796K searches/yr · £5.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £784K/yr market · 796K searches/yr · £5.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stapler — £784K/yr Amazon UK Niche (2026) - Flapen"
---
# **stapler**
**Skip it**
Prices mostly outside the sweet spot ($2.74–$8.15) — this niche doesn't clear our bar today.
Market size 72Growth 20Conversion 99Competition 21Returns 99Price range 0Avg price 15Brand share 4Review moat 19Quality gap 35
**Conversion**
**Incredible****18.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£784K**
£784K/yr · 796K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,625.92**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.42**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.74–£8.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, stapler is a £784K/yr Amazon United Kingdom market (796K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stapler market data**
- **Units sold / yr**
- **150K–200K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **£813K–£1.1M**
- units × avg price
- **Conversion rate**
- **18.2%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**37**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- RAPESCO50% - Amazon Basics37% - deli5% - Rexel3% - Q-Connect3% - G4GADGET2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
18K13KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/stapler/trend)
## **Top stapler search terms**
- **stapler**578K/yr-9.8%15.5% conv. - **stapler and staples set**122K/yr-14.8%18.8% conv. - **staplers**26K/yr-6.4%13.5% conv. - **staplers for paper**13K/yr+9.1%17.4% conv. - **staple**13K/yr-11.7%5.1% conv. - **office stapler**10K/yr-3.4%11.4% conv. - **paper stapler**6K/yr-4.4%13.3% conv. - **stapler with staples**5K/yr-19.1%13.1% conv. - **stapler and staples**4K/yr-43.0%17.2% conv. - **stapler set**4K/yr-3.9%5.3% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/stapler/search-terms)
## **Top stapler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£78K20%£157K30%£235K40%£314K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rapesco 1602 Marlin Stapler and 2000 26/6 mm Staples Black**RAPESCO**£5.50**4.7★6,058 rev](https://www.amazon.co.uk/dp/B08249ZJX9) [2**Amazon Basics Stapler with 1000 Staples 10 Sheet Capacity Anti-Slip Rubber Base Home Office Black**Amazon Basics**£3.57**4.6★76,131 rev](https://www.amazon.co.uk/dp/B01F2RAV4U) [3**Amazon Basics Stapler with 1000 Staples 25 sheet capacity anti-slip rubber base Home Office Black**Amazon Basics**£3.96**4.6★76,131 rev](https://www.amazon.co.uk/dp/B079ZV4V3C) [4**Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black**RAPESCO**£8.00**4.6★169 rev](https://www.amazon.co.uk/dp/B0CKWFV719) [5**Deli Desktop Stapler 25 Sheet Capacity Includes 1000 Staples & Staple Remover Office Stapler for Home School & Workplace Blue**deli**£8.15**4.6★4,012 rev](https://www.amazon.co.uk/dp/B0BQR2C85L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rexel Meteor Half Strip Stapler with 1000 26/6 Staples 20 Sheet Capacity Metal Desktop Stapler with Ergonomic Grip Black (2115733)**Rexel**£4.91**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GYNPJ5DL) [**Amazon Basics Office Heavy Duty Stapler Flat Clinch Effortless 40 Sheet Capacity 1000 Staples No Jam for Classroom Office or Desk Use White 4.76 x 1.42 x 3.39 inches (LxWxH)**Amazon Basics**£5.30**580 rev1y ago](https://www.amazon.co.uk/dp/B0DNR7XLTV) [**G4GADGET Stapler with 5000 Staples - Office Stapler for 20 Sheets Ergonomic Metal Case - Perfect for Home & Office Use Black Jam-Free Stapling Technology**G4GADGET**£7.44**73 rev2y ago](https://www.amazon.co.uk/dp/B0D5VLLHQ7) [**Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black**RAPESCO**£8.00**169 rev2y ago](https://www.amazon.co.uk/dp/B0CKWFV719) [**Deli Desktop Stapler 25 Sheet Capacity Includes 1000 Staples & Staple Remover Office Stapler for Home School & Workplace Blue**deli**£8.15**4,012 rev3y ago](https://www.amazon.co.uk/dp/B0BQR2C85L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rexel Meteor Half Strip Stapler with 1000 26/6 Staples 20 Sheet Capacity Metal Desktop Stapler with Ergonomic Grip Black (2115733)**Rexel**£4.91**4.3★**▲ 283%**](https://www.amazon.co.uk/dp/B0GYNPJ5DL) [**Q-Connect Metal Half Strip Stapler KF01044 - Black**Q-Connect**£2.74**4.2★**▲ 157%**](https://www.amazon.co.uk/dp/B000KJP1LO) [**Amazon Basics Office Heavy Duty Stapler Flat Clinch Effortless 40 Sheet Capacity 1000 Staples No Jam for Classroom Office or Desk Use White 4.76 x 1.42 x 3.39 inches (LxWxH)**Amazon Basics**£5.30**4.8★**▲ 96%**](https://www.amazon.co.uk/dp/B0DNR7XLTV) [**Amazon Basics Stapler with 1000 Staples 25 sheet capacity anti-slip rubber base Home Office Black**Amazon Basics**£3.96**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B079ZV4V3C) [**Rapesco 1756 4 ECO Half Strip Staplers and 4 Boxes of 1000 Staples Black**RAPESCO**£8.00**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B0CKWFV719)
**~~View all trending →~~**
## **What buyers say about stapler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Worth to buy”*
**Quality-Overall**20%
*“Excellent Product”*
**Strength**16%
*“Good sturdy casing”*
**Ease Of Use**7%
*“easy to use seems very durable”*
**Advertised Vs Actual Product**7%
*“Works as expected”*
**Efficiency**5%
*“Does the job”*
**Grip**3%
*“Super stapler”*
**Durability**3%
*“And hasn't broken yet”*
**Office Usability**3%
*“reliable for regular office use”*
**Design-Overall**2%
*“the simple design works well for us”*
### **What buyers complain about **
**Functionality-Overall**18%
*“Didnt work”*
**Jamming/Clogging**13%
*“Stapler keeps jamming or doesn't stable properly, very frustrating”*
**Quality-Overall**10%
*“cheap and nasty”*
**Durability**8%
*“Internal spring broke on first useage”*
**Paper Quality**8%
*“Went through 51 pieces of paper no troudle”*
**Value For Money**5%
*“approximately £8 worse off”*
**Ethical Trade/Fair Trade**5%
*“Amazon SCAM”*
**Advertised Vs Actual Product**5%
*“item not as described - 1000 staples in the title is deceptive and misleading”*
**Weight Heavy**3%
*“is quite heavy”*
**Mechanism Issues**3%
*“all the mechanism fell out”*
### **Top return reasons **
**Functionality-Overall**23%
**Jamming/Clogging**13%
**Size-Overall**12%
**Defective Material/Parts**11%
**Quality-Overall**5%
**Durability**5%
**Mechanism Issues**5%
**Product Condition**4%
**Grip**3%
**Value For Money**3%
## **Common questions**
- **Is stapler profitable to sell on Amazon United Kingdom?**
- The niche generates £784K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the stapler niche?**
- 6 brands and 37 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in stapler?**
- Top complaints mined from reviews: Functionality-Overall, Jamming/Clogging, Quality-Overall. The return rate is 0.2%.
- **When does demand for stapler peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the stapler niche?**
- Listings span £2.74–£8.15; the average listing price is £5.42 (sweet spot $15–$100). The average incumbent carries 14,626 reviews — the moat a new listing must climb.
## **Related niches in Stationery & Office Supplies**
- 62 [**academic wall planner 2024/2025**](https://flapen.com/research/uk/stationery-office-supplies/academic-wall-planner-2024-2025)£10K/yr+216.7%**Worth a look**- 62 [**thank you gift bags**](https://flapen.com/research/uk/stationery-office-supplies/thank-you-gift-bags)£52K/yr+169.9%**Worth a look**- 62 [**money envelopes**](https://flapen.com/research/uk/stationery-office-supplies/money-envelopes)£292K/yr-4.7%**Worth a look**- 62 [**birthday cards for women**](https://flapen.com/research/uk/stationery-office-supplies/birthday-cards-for-women)£1.8M/yr-4.4%**Worth a look**- 63 [**box files**](https://flapen.com/research/uk/stationery-office-supplies/box-files)£773K/yr-23.5%**Worth a look**- 63 [**step dad fathers day card**](https://flapen.com/research/uk/stationery-office-supplies/step-dad-fathers-day-card)£33K/yr>1,000%**Worth a look**[**All Stationery & Office Supplies niches **](https://flapen.com/research/uk/stationery-office-supplies)