---
title: "Search terms — shopping list pad - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/shopping-list-pad/search-terms"
last_updated: "2026-07-31T17:38:44.448Z"
locale: en
meta:
  description: "Niche score 51/100 · £243K/yr market · 439K searches/yr. Prices mostly outside the sweet spot ($3.19–$8.62) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £243K/yr market · 439K searches/yr. Prices mostly outside the sweet spot ($3.19–$8.62) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — shopping list pad - Flapen"
---

# **shopping list pad**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($3.19–$8.62) keeps it on the watch list.

Market size 45Growth 17Conversion 91Competition 59Returns 99Price range 0Avg price 14Brand share 63Review moat 73Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****578.04**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£243K**

£243K/yr · 439K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-17.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.07**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.19–£8.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100