---
title: "Trend — scented pencils - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/scented-pencils/trend"
last_updated: "2026-07-31T15:15:05.825Z"
locale: en
meta:
  description: "Niche score 35/100 · £22K/yr market · 78K searches/yr · £7.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · £22K/yr market · 78K searches/yr · £7.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — scented pencils - Flapen"
---

# **scented pencils**

**Skip it**

A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 20Conversion 48Competition 31Returns 99Price range 6Avg price 20Brand share 33Review moat 42Quality gap 47

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,293.88**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-9.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.26**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.15–£15.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£22K**

£22K/yr · 78K searches