---
title: "Scented Pencils — £22K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/scented-pencils"
last_updated: "2026-07-31T11:37:45.961Z"
locale: en
meta:
description: "Niche score 35/100 · £22K/yr market · 78K searches/yr · £7.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £22K/yr market · 78K searches/yr · £7.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scented Pencils — £22K/yr Amazon UK Niche (2026) - Flapen"
---
# **scented pencils**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 20Conversion 48Competition 31Returns 99Price range 6Avg price 20Brand share 33Review moat 42Quality gap 47
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,293.88**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.26**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.15–£15.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£22K**
£22K/yr · 78K searches
According to Flapen's Amazon United Kingdom niche tracking, scented pencils is a £22K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scented pencils market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£29K–£36K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **31%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**9%**
- CRAYOLA46% - Paint Pop13% - Bargain Gateway10% - Scentos9% - Tinc9% - Galt6% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/scented-pencils/trend)
## **Top scented pencils search terms**
- **scented pens**22K/yr-3.5%4.5% conv. - **scentos**18K/yr-11.6%1.2% conv. - **smelly pens**11K/yr-3.8%5.6% conv. - **scentos pens**12K/yr-27.2%2.7% conv. - **scented pens for kids**10K/yr-2.9%6.6% conv. - **smelly pens for kids**5K/yr-2.9%10.5% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/scented-pencils/search-terms)
## **Top scented pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£7K40%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAYOLA Silly Scents Broadline Washable Markers - Assorted Colours (Pack of 12) | Unique Sweet Scents & Colours! | Ideal for Kids Aged 3+**CRAYOLA**£5.11**4.7★2,601 rev](https://www.amazon.co.uk/dp/B0797ZWT77) [2**Paint Pop Fruity Scents Gel Pens - Kids Scented Ink Marker Set**Paint Pop**£7.28**4.8★22 rev](https://www.amazon.co.uk/dp/B0DJDHPSPW) [3**BG Kids Scented Colouring Marker Pens Assorted - Pack of 8**Bargain Gateway**£3.70**4.4★46 rev](https://www.amazon.co.uk/dp/B0BHFGMJ3B) [4**CRAYOLA - Silly Scents Washable Double Tip Maxi Scented Markers Pack of 10-20 Colours and 20 Different Fragrances for School and Leisure - from 3 years 58-8344**CRAYOLA**£8.97**4.5★201 rev](https://www.amazon.co.uk/dp/B0CRLX58H2) [5**Galt 12 Glitter Gel Pens Childrens Scented Colourful Metallic Gel Pen Kit**Galt**£3.97**4.6★3,879 rev](https://www.amazon.co.uk/dp/B01N6WV6ZM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scentos Fratelli Scented Non-Toxic Neon Gel Pens - Pack of 5 - Ideal for Drawing Colouring Writing and Gift - Designed in USA**Scentos**£9.87**6 rev12mo ago](https://www.amazon.co.uk/dp/B0DKJSLMGR) [**Scentos Fratelli Classic Fragrance Markers for Kids Age 4-8 Years Colored Markers for School Colouring Book Markers by Fratelli (Wide Tip Pack of 8)**Scentos**£6.73**9 rev12mo ago](https://www.amazon.co.uk/dp/B0DJZH4TX8) [**Tinc Tutti Frutti Gel Pens Set of 6 cute pens for creating colourful handwriting great for invites and occasion cards**Tinc**£5.13**1,355 rev1y ago](https://www.amazon.co.uk/dp/B0F2GBMDQC) [**D-FantiX 12 Packs Fruit Scented Washable Markers for Kids Toddlers**D-FantiX**£15.80**141 rev1y ago](https://www.amazon.co.uk/dp/B0DRRWWSSL) [**Paint Pop Fruity Scents Gel Pens - Kids Scented Ink Marker Set**Paint Pop**£7.28**22 rev1y ago](https://www.amazon.co.uk/dp/B0DJDHPSPW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scentos Fratelli Scented Non-Toxic Neon Gel Pens - Pack of 5 - Ideal for Drawing Colouring Writing and Gift - Designed in USA**Scentos**£9.87**4.2★**▲ 102%**](https://www.amazon.co.uk/dp/B0DKJSLMGR) [**Paint Pop Fruity Scents Gel Pens - Kids Scented Ink Marker Set**Paint Pop**£7.28**4.8★**▲ 99%**](https://www.amazon.co.uk/dp/B0DJDHPSPW) [**D-FantiX 12 Packs Fruit Scented Washable Markers for Kids Toddlers**D-FantiX**£15.80**4.3★**▲ 64%**](https://www.amazon.co.uk/dp/B0DRRWWSSL) [**Tinc Tutti Frutti Gel Pens Set of 6 cute pens for creating colourful handwriting great for invites and occasion cards**Tinc**£5.13**4.2★**▲ 58%**](https://www.amazon.co.uk/dp/B0F2GBMDQC) [**CRAYOLA - Silly Scents Washable Double Tip Maxi Scented Markers Pack of 10-20 Colours and 20 Different Fragrances for School and Leisure - from 3 years 58-8344**CRAYOLA**£8.97**4.5★**▲ 23%**](https://www.amazon.co.uk/dp/B0CRLX58H2)
**~~View all trending →~~**
## **What buyers say about scented pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Variety of colours”*
**Quality-Overall**15%
*“Good definition”*
**Value For Money**11%
*“Value for money”*
**Smell**7%
*“My children love them, and the scents are a really fun touch - lemons, strawberries, grapes, and more”*
**Gifting Purpose**5%
*“This was a gift”*
**Advertised Vs Actual Product**5%
*“does the job”*
**Fun/Entertainment Experience**3%
*“Creative, silly, and super fun”*
**Pen/Pencil Quality**3%
*“lovely pens”*
**Washability**3%
*“easy to wash”*
**Writing Experience**2%
*“Write smoothly”*
### **What buyers complain about **
**Color**38%
*“Colours don't match lids”*
**Smell**16%
*“not for the scent”*
**Quality-Overall**10%
*“Not the best”*
**Moist/Dry**8%
*“some seem dry”*
**Durability**5%
*“nearly all of them had ran out so cant use”*
**Functionality-Overall**3%
*“not working properly”*
**Ease Of Cleaning**3%
*“they ain't washable as stated”*
**Value For Money**3%
*“Bit pricey”*
### **Top return reasons **
**Smell**25%
**Functionality-Overall**13%
**Color**13%
**Leak-Proof**13%
**Weight Light**7%
**Dry/Empty Ink**7%
**Moist/Dry**3%
**Quality-Overall**3%
**Ink Refill**3%
**Brightness/Shine/Glow**3%
## **Common questions**
- **Is scented pencils profitable to sell on Amazon United Kingdom?**
- The niche generates £22K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (35/100).
- **How competitive is the scented pencils niche?**
- 10 brands and 53 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in scented pencils?**
- Top complaints mined from reviews: Color, Smell, Quality-Overall. The return rate is 0.2%.
- **When does demand for scented pencils peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the scented pencils niche?**
- Listings span £3.15–£15.80; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 2,294 reviews — the moat a new listing must climb.
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