---
title: "Search terms — recipe book for own recipes - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/recipe-book-for-own-recipes/search-terms"
last_updated: "2026-07-31T12:32:36.864Z"
locale: en
meta:
  description: "Niche score 46/100 · £116K/yr market · 530K searches/yr · £9.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £116K/yr market · 530K searches/yr · £9.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — recipe book for own recipes - Flapen"
---

# **recipe book for own recipes**

**Skip it**

Soft demand (-32.1% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 9Conversion 29Competition 68Returns 96Price range 20Avg price 30Brand share 69Review moat 86Quality gap 38

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****276.73**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£9.55**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£116K**

£116K/yr · 530K searches

**Price range**

**Bad****£4.95–£17.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-32.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")