---
title: "Reading Journal — £71K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/reading-journal"
last_updated: "2026-07-31T11:41:29.642Z"
locale: en
meta:
description: "Niche score 38/100 · £71K/yr market · 327K searches/yr · £11.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £71K/yr market · 327K searches/yr · £11.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Reading Journal — £71K/yr Amazon UK Niche (2026) - Flapen"
---
# **reading journal**
**Skip it**
Prices mostly outside the sweet spot ($2.45–$16.39) — this niche doesn't clear our bar today.
Market size 18Growth 16Conversion 23Competition 52Returns 97Price range 10Avg price 49Brand share 40Review moat 76Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****475.12**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.82**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£71K**
£71K/yr · 327K searches
**Growth**
**Bad****-17.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.45–£16.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, reading journal is a £71K/yr Amazon United Kingdom market (327K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reading journal market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£59K–£71K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#282**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **84%**
- **Out of stock**
- **22.1%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**13%**
- BIROYAL31% - KUNITSA CO.14% - Clever Fox13% - Lanpn12% - Templatables10% - Rileys & Co6% - Open — no brand owns it (6 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -17.2% search growth over the last 90 days.
25K15KHoliday '25Spike '26Prime Day '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/reading-journal/trend)
## **Top reading journal search terms**
- **reading journal**156K/yr-16.3%0.8% conv. - **book journal**58K/yr-23.3%0.8% conv. - **reading journal for book lovers**39K/yr-8.4%0.9% conv. - **book journal reading log**30K/yr-15.6%0.9% conv. - **book tracker**17K/yr-25.0%0.1% conv. - **reading log**15K/yr-22.9%0.8% conv. - **book review journal**12K/yr-11.0%1.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/reading-journal/search-terms)
## **Top reading journal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIROYAL Reading Journal for book lovers with 52 Book Reviews - A5 Hardcover 176 Pages Book Journal - Reading Tracker & Planner Log - Literary Lovers Gift**BIROYAL**£10.63**4.5★64 rev](https://www.amazon.co.uk/dp/B0FLDKGYFP) [2**Reading Journal. Book Journal for Book Lovers & Readers. Review and Track Your Reading (Burgundy) - 52 book reviews**KUNITSA CO.**£15.13**4.8★1,825 rev](https://www.amazon.co.uk/dp/B0CNKWHGTX) [3**Reading Journal for Book Lovers | Log Book to Summarize Review and Rate the Books youve Read | A5 Pastel Rainbow**Templatables**£9.18**4.5★171 rev](https://www.amazon.co.uk/dp/B0DC4MJMPM) [4**BIROYAL Reading Journal for book lovers with 52 Book Reviews - A5 Hardcover 176 Pages Book Journal - Reading Tracker & Planner Log - Literary Lovers Gift**BIROYAL**£10.25**4.7★71 rev](https://www.amazon.co.uk/dp/B0DPF4TCDC) [5**Lanpn Reading Book Journal for Book Lovers Readers 158 Pages Linen Hardcover Books Tracker Diary with 52 Reviews 9.3 x 7.7 Reading Log Notebook Bookish Gifts (Green)**Lanpn**£12.66**4.7★627 rev](https://www.amazon.co.uk/dp/B0DRS1NBP9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EMSHOI A5 Lined Notebook Hardcover Leather Notepad 192 Pages Dark Green**EMSHOI**£6.53**37 rev6mo ago](https://www.amazon.co.uk/dp/B0GHYPJ5VR) [**Yop & Tom Reading Journals - Review and Track Your Reading - Includes Planner to Log Your Favourite Books and Authors - Read More Books**Yop & Tom**£15.67**28 rev10mo ago](https://www.amazon.co.uk/dp/B0FT444LJ3) [**TIEFOSSI Lined Journal Notebook Butterfly Journal for Women Girls A5 Hardcover Journals with Bookmark College Ruled Notebook for Journaling Writing 100 GSM Thick Paper with 316 Numbered Pages**TIEFOSSI**£16.01**90 rev10mo ago](https://www.amazon.co.uk/dp/B0FQTBZR2S) [**BIROYAL Reading Journal for book lovers with 52 Book Reviews - A5 Hardcover 176 Pages Book Journal - Reading Tracker & Planner Log - Literary Lovers Gift**BIROYAL**£10.63**64 rev11mo ago](https://www.amazon.co.uk/dp/B0FLDKGYFP) [**Ashridge Black A5 PU Book Journal Reading Log and Review Notebook**Ashridge**£10.82**17 rev11mo ago](https://www.amazon.co.uk/dp/B0FLF8DTJ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EMSHOI A5 Lined Notebook Hardcover Leather Notepad 192 Pages Dark Green**EMSHOI**£6.53**4.8★**▲ 421%**](https://www.amazon.co.uk/dp/B0GHYPJ5VR) [**Reading Journal. Book Journal for Book Lovers & Readers. Review and Track Your Reading (Burgundy) - 52 book reviews**KUNITSA CO.**£15.13**4.8★**▲ 411%**](https://www.amazon.co.uk/dp/B0CNKWHGTX) [**Rileys & Co. Green Reading Journal - Book Journal Reading Log & Book Review Journal | Reading Journals for Book Tracking with Daily Reading Log**Rileys & Co**£14.20**4.7★**▲ 314%**](https://www.amazon.co.uk/dp/B0DCDQ1GQ8) [**BIROYAL Reading Journal for Book Lovers with 52 Book Reviews - A5 Hardcover 176 Pages Book Journal - Reading Tracker & Planner Log - Literary Lovers Gift**BIROYAL**£10.18**4.7★**▲ 266%**](https://www.amazon.co.uk/dp/B0FH233C4C) [**Lanpn Reading Book Journal for Book Lovers Readers 158 Pages Linen Hardcover Books Tracker Diary with 52 Reviews 9.3 x 7.7 Reading Log Notebook Bookish Gifts (Beige)**Lanpn**£13.15**4.7★**▲ 225%**](https://www.amazon.co.uk/dp/B0DRS2WXHY)
**~~View all trending →~~**
## **What buyers say about reading journal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Good quality”*
**Paper Quality**21%
*“The pages are nice thick paper”*
**Value For Money**9%
*“It was £5 cheaper on Amazon than the store I originally saw it in”*
**Ease Of Use**7%
*“easy to use”*
**Design-Overall**6%
*“Very well designed”*
**Thickness**5%
*“Great quality page thickness”*
**Color**5%
*“If you like the colour”*
**Alignment**4%
*“Lines evenly spaced”*
**Strength**2%
*“Very sturdy”*
**Document Organizing/Classification**2%
*“The numbered pages are particularly useful for organisation”*
### **What buyers complain about **
**Print Quality**33%
*“A lot of the pages had printing errors”*
**Value For Money**33%
*“Quite expensive for what it is”*
**Advertised Vs Actual Product**17%
*“It is not as described”*
### **Top return reasons **
**Size-Overall**27%
**Color**18%
**Quality-Overall**9%
**Adhesion/Stickiness**9%
**Design-Overall**9%
**Shape/Style**9%
**Thin**9%
**Value For Money**5%
**Thickness**5%
## **Common questions**
- **Is reading journal profitable to sell on Amazon United Kingdom?**
- The niche generates £71K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the reading journal niche?**
- 12 brands and 23 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in reading journal?**
- Top complaints mined from reviews: Print Quality, Value For Money, Advertised Vs Actual Product. The return rate is 0.7%.
- **What does it cost to enter the reading journal niche?**
- Listings span £2.45–£16.39; the average listing price is £11.82 (sweet spot $15–$100). The average incumbent carries 475 reviews — the moat a new listing must climb.
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