---
title: "Products — puzzle storage - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/puzzle-storage/products"
last_updated: "2026-07-31T17:15:10.355Z"
locale: en
meta:
  description: "Niche score 46/100 · £42K/yr market · 81K searches/yr · £21.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £42K/yr market · 81K searches/yr · £21.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — puzzle storage - Flapen"
---

# **puzzle storage**

**Skip it**

Soft demand (-44.9% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 3Conversion 30Competition 58Returns 86Price range 78Avg price 91Brand share 71Review moat 48Quality gap 58

**Avg price**

**Great****£21.20**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£6.81–£46.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,726.05**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£42K**

£42K/yr · 81K searches

**Growth**

**Bad****-44.9%**

90-day search growth — must beat 0% to launch