---
title: "Trend — puzzle box - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/puzzle-box/trend"
last_updated: "2026-07-31T13:51:50.515Z"
locale: en
meta:
  description: "Niche score 57/100 · £105K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £105K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — puzzle box - Flapen"
---

# **puzzle box**

**Worth a look**

Shows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 12Conversion 33Competition 90Returns 90Price range 75Avg price 78Brand share 86Review moat 25Quality gap 86

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£16.27**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£3.78–£48.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£105K**

£105K/yr · 248K searches

**Review moat**

**Bad****4,480.41**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-26.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")