---
title: "Search terms — purple wrapping paper - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/purple-wrapping-paper/search-terms"
last_updated: "2026-07-31T14:28:19.322Z"
locale: en
meta:
  description: "Niche score 45/100 · £36K/yr market · 72K searches/yr · £7.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £36K/yr market · 72K searches/yr · £7.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — purple wrapping paper - Flapen"
---

# **purple wrapping paper**

**Skip it**

Prices mostly outside the sweet spot ($4.71–$10.05) — this niche doesn't clear our bar today.

Market size 9Growth 22Conversion 72Competition 56Returns 98Price range 0Avg price 21Brand share 43Review moat 82Quality gap 57

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****360.88**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-5.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.59**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£36K**

£36K/yr · 72K searches

**Price range**

**Bad****£4.71–£10.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100