---
title: "Purple Wrapping Paper — £36K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/purple-wrapping-paper"
last_updated: "2026-07-31T17:16:54.375Z"
locale: en
meta:
description: "Niche score 45/100 · £36K/yr market · 72K searches/yr · £7.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £36K/yr market · 72K searches/yr · £7.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Wrapping Paper — £36K/yr Amazon UK Niche (2026) - Flapen"
---
# **purple wrapping paper**
**Skip it**
Prices mostly outside the sweet spot ($4.71–$10.05) — this niche doesn't clear our bar today.
Market size 9Growth 22Conversion 72Competition 56Returns 98Price range 0Avg price 21Brand share 43Review moat 82Quality gap 57
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****360.88**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.59**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£36K**
£36K/yr · 72K searches
**Price range**
**Bad****£4.71–£10.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, purple wrapping paper is a £36K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple wrapping paper market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£30K–£38K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#260**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **218 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 96%
**Open market**
**16%**
- RUSPEPA32% - BIULDPY17% - PENPRIS14% - HJIJIAY9% - Wikadlik7% - Juertime5% - Open — no brand owns it (8 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -5.1% search growth over the last 90 days.
2K2KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/purple-wrapping-paper/trend)
## **Top purple wrapping paper search terms**
- **purple wrapping paper**49K/yr-6.1%5.4% conv. - **purple wrapping paper roll**10K/yr-3.5%5.5% conv. - **lilac wrapping paper**8K/yr-4.7%4.9% conv. - **wrapping paper purple**5K/yr+0.9%5.6% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/purple-wrapping-paper/search-terms)
## **Top purple wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£5K20%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Purple Matte Gift Wrapping Paper : 12M x 43cm Solid Color Bright Wrapping Paper Roll for Christmas - Birthday - Wedding - Gift Wrapping**BIULDPY**£7.44**4.1★73 rev](https://www.amazon.co.uk/dp/B0FDQVZQBN) [2**Purple Metallic Wrapping Paper Roll 100gsm 17in×49Ft**PENPRIS**£8.36**4.6★222 rev](https://www.amazon.co.uk/dp/B0D9J9RGCX) [3**RUSPEPA Reversible Birthday Wrapping Paper - Mini Roll - 43.2cm x 3m - Purple and Silver Foil Happy Birthday Lettering Design**RUSPEPA**£5.96**4.3★43 rev](https://www.amazon.co.uk/dp/B0G3DWM3L7) [4**RUSPEPA Reversible Birthday Wrapping Paper - Mini Roll - 43.2cm x 10m - Purple and Silver Foil Happy Birthday Lettering Design**RUSPEPA**£10.03**4.3★43 rev](https://www.amazon.co.uk/dp/B0DSKYVZ3Z) [5**Purple Wrapping Paper Roll 43cm*10m Pearly Lustre Solid Color Wrapping Paper Pearlescent Kraft Gift Wrap Paper for Birthday Party Wedding Christmas Festive Decorations DIY Crafts**HJIJIAY**£6.41**4.3★36 rev](https://www.amazon.co.uk/dp/B0FB3M4L9H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Purple Wrapping Paper Roll 43cm*10m Pearly Lustre Purple Wrapping Paper Pearlescent Kraft Gift Wrap Paper for Birthday Party Wedding Christmas Festive Decorations DIY Crafts**HJIJIAY**£7.27**12 rev4mo ago](https://www.amazon.co.uk/dp/B0GQT4S2Q4) [**RUSPEPA Lavender Bow Wrapping Paper Roll - Mini Roll - 43.2cm x 5m - Purple Ribbon Bow Design Perfect for Birthday Baby Shower Bridal Shower Wedding Valentines Day**RUSPEPA**£8.27**368 rev6mo ago](https://www.amazon.co.uk/dp/B0GK8N436S) [**Wikadlik Birthday Wrapping Paper Luxury Purple Happy Birthday Lettering Cute Dots Gift Wrap Paper Roll for Party Celebration - 43cm x 10m**Wikadlik**£10.04**447 rev6mo ago](https://www.amazon.co.uk/dp/B0GH7DW8DK) [**Purple Gift Wrapping Paper Girls Birthday Wrapping Paper 6 Sheets 50x70cm**Riveta**£5.56**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GH7P1624) [**Purple Wrapping Paper Roll - Reversible Pearly-Lustre Gift Wrap Paper Perfect for Wedding Valentines Day Birthday Christmas Mothers Day - 43cm x 10m**Juertime**£8.12**127 rev6mo ago](https://www.amazon.co.uk/dp/B0GF1QL9XF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RUSPEPA Purple Holographic Wrapping Paper Roll - Metallic Stars Design for Girls Birthday Wedding Mothers Day Valentines Day Christmas & Graduation 43.2cm x 5m**RUSPEPA**£8.37**4.6★**▲ 340%**](https://www.amazon.co.uk/dp/B0G3DMX917) [**RUSPEPA Lavender Bow Wrapping Paper Roll - Mini Roll - 43.2cm x 5m - Purple Ribbon Bow Design Perfect for Birthday Baby Shower Bridal Shower Wedding Valentines Day**RUSPEPA**£8.27**4.4★**▲ 326%**](https://www.amazon.co.uk/dp/B0GK8N436S) [**RUSPEPA Reversible Birthday Wrapping Paper - Mini Roll - 43.2cm x 3m - Purple and Silver Foil Happy Birthday Lettering Design**RUSPEPA**£5.96**4.3★**▲ 315%**](https://www.amazon.co.uk/dp/B0G3DWM3L7) [**RUSPEPA Reversible Wrapping Paper - Mini Roll - 43.2cm x 10m - Purple and Stripes Design for Birthday Wedding Baby Shower Holiday**RUSPEPA**£10.01**4.5★**▲ 257%**](https://www.amazon.co.uk/dp/B0GCM5QTG4) [**Wikadlik Birthday Wrapping Paper Luxury Purple Happy Birthday Lettering Cute Dots Gift Wrap Paper Roll for Party Celebration - 43cm x 10m**Wikadlik**£10.04**4.7★**▲ 239%**](https://www.amazon.co.uk/dp/B0GH7DW8DK)
**~~View all trending →~~**
## **What buyers say about purple wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**40%
*“The quality is amazing and thick”*
**Color**23%
*“Bright colours”*
**Value For Money**9%
*“Excellent buy”*
**Thickness**8%
*“Good thickness, lovely purple colour”*
**Design-Overall**5%
*“beautiful design”*
**Size-Overall**4%
*“great size”*
**Gifting Purpose**3%
*“it is very forgiving”*
**Eye-Hygiene**2%
*“Eye catching”*
**Strength**2%
*“Sturdy”*
**Comfort-Overall**1%
*“luxurious”*
### **What buyers complain about **
**Thickness**19%
*“Its thicker than a4 paper”*
**Size-Overall**16%
*“not fit for purpose”*
**Quality-Overall**15%
*“Awful quality”*
**Adhesion/Stickiness**6%
*“The down side is the cellotape can sometimes come unstuck”*
**Color**4%
*“it's not vibrant in colour”*
**Brightness/Shine/Glow**4%
*“Very dull with no shine”*
**Smell**3%
*“However, it did have a pretty noticeable chemical smell right when I first pulled the sheets out of the packaging”*
**Value For Money**2%
*“I initially thought it was far too expensive for only ten sheets”*
### **Top return reasons **
**Size-Overall**43%
**Color**32%
**Quality-Overall**7%
**Advertised Vs Actual Product**4%
**Design-Overall**4%
**Thickness**4%
**Value For Money**4%
**Smell**2%
**Ease Of Use**2%
## **Common questions**
- **Is purple wrapping paper profitable to sell on Amazon United Kingdom?**
- The niche generates £36K/yr across 24 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the purple wrapping paper niche?**
- 14 brands and 15 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in purple wrapping paper?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 0.4%.
- **What does it cost to enter the purple wrapping paper niche?**
- Listings span £4.71–£10.05; the average listing price is £7.59 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.
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