---
title: "Purple Pen — £105K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/purple-pen"
last_updated: "2026-07-31T11:40:55.900Z"
locale: en
meta:
description: "Niche score 40/100 · £105K/yr market · 261K searches/yr · £4.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £105K/yr market · 261K searches/yr · £4.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Pen — £105K/yr Amazon UK Niche (2026) - Flapen"
---
# **purple pen**
**Skip it**
Prices mostly outside the sweet spot ($1.70–$7.81) — this niche doesn't clear our bar today.
Market size 26Growth 38Conversion 85Competition 16Returns 99Price range 0Avg price 12Brand share 19Review moat 53Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,388.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+10.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£105K**
£105K/yr · 261K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.23**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.70–£7.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, purple pen is a £105K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple pen market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£127K–£169K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**5%**
- Eziglide37% - BIC26% - STAEDTLER11% - Lotus10% - Zebra Pen9% - Tiger3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +10.1% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/purple-pen/trend)
## **Top purple pen search terms**
- **purple pens**74K/yr+37.4%10.4% conv. - **purple pen**86K/yr-6.2%8.5% conv. - **purple biro**14K/yr+53.6%11.7% conv. - **purple pens for school**27K/yr-42.0%12.6% conv. - **purple biro pens**18K/yr-5.4%13.0% conv. - **purple ink pen**10K/yr-3.4%6.0% conv. - **bic purple pens**5K/yr+23.2%7.7% conv. - **purple bic pens**6K/yr+12.3%15.0% conv. - **purple ballpoint pen**6K/yr+23.5%7.9% conv. - **purple ink pens**4K/yr-0.7%4.2% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/purple-pen/search-terms)
## **Top purple pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£42K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eziglide 10-Pack Ballpoint Purple Pen Set - Medium Point 1.0mm Easy Grip**Eziglide**£3.36**4.4★3,012 rev](https://www.amazon.co.uk/dp/B0CT9185KJ) [2**BIC Cristal Fun 1.6mm Purple Pens - Wide Point Ballpoint Biros Pens - Pack of 20 Biros**BIC**£5.08**4.7★6,409 rev](https://www.amazon.co.uk/dp/B00PB044EW) [3**STAEDTLER 4230 M-6 Retractable Rainbow Ballpoint Pen - Purple (Box of 10)**STAEDTLER**£3.28**4.6★62 rev](https://www.amazon.co.uk/dp/B0DGGX5PMC) [4**Lotus Purple Ballpoint Pens Pack of 10 Medium 1mm Nib School & Office**Lotus**£3.31**4.5★400 rev](https://www.amazon.co.uk/dp/B09DQ9CMH5) [5**Zebra Z-Grip Smooth - Retractable Ballpoint Pen - 3 Pack - Purple**Zebra Pen**£3.53**4.6★1,247 rev](https://www.amazon.co.uk/dp/B01M30BR58)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eziglide Retractable Ballpoint Pens 5-Pack Purple Pens For Smooth Writing**Eziglide**£4.96**29 rev7mo ago](https://www.amazon.co.uk/dp/B0G3Y31XGS) [**Lotus Pack of 50 Coloured Ink Medium Point Nib Ultra Glide Smooth Ink Precision Ballpoint Pens (Purple 50 Pack)**Lotus**£6.84**400 rev11mo ago](https://www.amazon.co.uk/dp/B0FLQNNV2T) [**STAEDTLER 4230 M-6 Retractable Rainbow Ballpoint Pen - Purple (Box of 10)**STAEDTLER**£3.28**62 rev1y ago](https://www.amazon.co.uk/dp/B0DGGX5PMC) [**Online magiXX erasable pen Purple I Gel pen with eraser I Rub out ballpoint pen with gel refill purple refillable medium tip I Rollerball pen for kids adults school**Online**£1.70**602 rev2y ago](https://www.amazon.co.uk/dp/B0CW1Y2ZDG) [**Eziglide 10-Pack Ballpoint Purple Pen Set - Medium Point 1.0mm Easy Grip**Eziglide**£3.36**3,012 rev2y ago](https://www.amazon.co.uk/dp/B0CT9185KJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eziglide Retractable Ballpoint Pens 5-Pack Purple Pens For Smooth Writing**Eziglide**£4.96**4.6★**▲ 167%**](https://www.amazon.co.uk/dp/B0G3Y31XGS) [**STAEDTLER 4230 M-6 Retractable Rainbow Ballpoint Pen - Purple (Box of 10)**STAEDTLER**£3.28**4.6★**▲ 122%**](https://www.amazon.co.uk/dp/B0DGGX5PMC) [**Online magiXX erasable pen Purple I Gel pen with eraser I Rub out ballpoint pen with gel refill purple refillable medium tip I Rollerball pen for kids adults school**Online**£1.70**4.1★**▲ 89%**](https://www.amazon.co.uk/dp/B0CW1Y2ZDG) [**Lotus Pack of 50 Coloured Ink Medium Point Nib Ultra Glide Smooth Ink Precision Ballpoint Pens (Purple 50 Pack)**Lotus**£6.84**4.5★**▲ 73%**](https://www.amazon.co.uk/dp/B0FLQNNV2T) [**Eziglide 10-Pack Ballpoint Purple Pen Set - Medium Point 1.0mm Easy Grip**Eziglide**£3.36**4.4★**▲ 39%**](https://www.amazon.co.uk/dp/B0CT9185KJ)
**~~View all trending →~~**
## **What buyers say about purple pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Writing Experience**21%
*“nice smooth writers”*
**Quality-Overall**19%
*“Good quality pens”*
**Pen/Pencil Quality**12%
*“Great pens”*
**Color**11%
*“theyre a lovely colour”*
**Value For Money**11%
*“Worth spending”*
**Grip**4%
*“Very many thanks indeed for these wonderful Zebra Z-Grip Biro Pens”*
**Ease Of Use**3%
*“They are very easy to use”*
**Comfort-Overall**3%
*“are comfortable in the hand”*
**Nib/Tip Quality**3%
*“A thick nib”*
**Drawing Experience**3%
*“Perfect for the DIY and Hobby crafter”*
### **What buyers complain about **
**Functionality-Overall**27%
*“Half of them dont work”*
**Durability**14%
*“Broke within the first 5 minutes of using”*
**Quality-Overall**11%
*“Cheap, terrible quality”*
**Ink Leakage**11%
*“The pen exploded ink all over me after only using it once”*
**Leak-Proof**5%
*“Leaked everywhere”*
**Writing Experience**3%
*“no matter how much I scribble theres absolutely nothing coming out, v frustrating”*
**Value For Money**2%
*“not worth the money”*
**Cartridge Capacity**2%
*“no extra ink”*
### **Top return reasons **
**Functionality-Overall**18%
**Color**18%
**Quality-Overall**15%
**Value For Money**12%
**Advertised Vs Actual Product**12%
**Writing Experience**6%
**Nib/Tip Quality**6%
**Erasability**6%
**Compatibility-Overall**6%
**Ink Refill**3%
## **Common questions**
- **Is purple pen profitable to sell on Amazon United Kingdom?**
- The niche generates £105K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the purple pen niche?**
- 8 brands and 60 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in purple pen?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 0.1%.
- **When does demand for purple pen peak?**
- Demand peaks in Aug–Sep; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the purple pen niche?**
- Listings span £1.70–£7.81; the average listing price is £4.23 (sweet spot $15–$100). The average incumbent carries 1,388 reviews — the moat a new listing must climb.
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