---
title: "Search terms — postcards - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/postcards/search-terms"
last_updated: "2026-07-31T13:09:29.975Z"
locale: en
meta:
  description: "Niche score 51/100 · £41K/yr market · 158K searches/yr. Prices mostly outside the sweet spot ($2.65–$10.92) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £41K/yr market · 158K searches/yr. Prices mostly outside the sweet spot ($2.65–$10.92) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — postcards - Flapen"
---

# **postcards**

**Worth a look**

Shows low returns (0.5%), but prices mostly outside the sweet spot ($2.65–$10.92) keeps it on the watch list.

Market size 10Growth 27Conversion 51Competition 83Returns 97Price range 0Avg price 18Brand share 78Review moat 86Quality gap 55

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****283.87**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.30**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£41K**

£41K/yr · 158K searches

**Price range**

**Bad****£2.65–£10.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100