---
title: "Postcards — £41K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/postcards"
last_updated: "2026-07-31T11:41:30.357Z"
locale: en
meta:
description: "Niche score 51/100 · £41K/yr market · 158K searches/yr. Prices mostly outside the sweet spot ($2.65–$10.92) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £41K/yr market · 158K searches/yr. Prices mostly outside the sweet spot ($2.65–$10.92) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Postcards — £41K/yr Amazon UK Niche (2026) - Flapen"
---
# **postcards**
**Worth a look**
Shows low returns (0.5%), but prices mostly outside the sweet spot ($2.65–$10.92) keeps it on the watch list.
Market size 10Growth 27Conversion 51Competition 83Returns 97Price range 0Avg price 18Brand share 78Review moat 86Quality gap 55
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****283.87**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.30**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£41K**
£41K/yr · 158K searches
**Price range**
**Bad****£2.65–£10.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, postcards is a £41K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **postcards market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£32K–£38K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **72%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**57%**
Top 20: 91%
**Top-5 click share**
**32%**
Top 20: 70%
**Open market**
**37%**
- SWEETZER & ORANGE26% - Olivia Samuel9% - Bear and Bee9% - Tallon7% - Papa Prints6% - PORUPAEL6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.
4K3KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/postcards/trend)
## **Top postcards search terms**
- **postcards**77K/yr+4.0%2.7% conv. - **postcard**16K/yr-0.7%1.6% conv. - **post cards**11K/yr+3.6%3.1% conv. - **postcards pack**15K/yr-10.6%3.4% conv. - **art postcards**9K/yr-3.7%0.9% conv. - **postcards for kids**5K/yr+100.7%2.8% conv. - **vintage postcards**8K/yr-21.3%1.0% conv. - **postcards 100**4K/yr+75.1%1.5% conv. - **post card**4K/yr+13.5%2.4% conv. - **postcards art**4K/yr-35.7%1.6% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/postcards/search-terms)
## **Top postcards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£8144%£2K6%£2K8%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Olivia Samuel 40 x Retro Travel Postcards Mixed Multipack from Many favourite popular and exotic travel destinations in vivid colour. Printed in the UK on thick 300gsm eco friendly card.**Olivia Samuel**£9.01**4.6★176 rev](https://www.amazon.co.uk/dp/B09YQ46TR8) [2**Sweetzer & Orange Blank Postcards for Mailing. 60 White 4x6 Blank Post Cards Blank Mailable Postcards Set. Make Your Own Printable Postcards. 300gsm Postcard Paper Cardstock Bulk Post Card Pack.**SWEETZER & ORANGE**£4.15**4.5★1,649 rev](https://www.amazon.co.uk/dp/B091MBPZLN) [3**Tallon Just Stationery 140x100mm Post Card (Pack of 48)**Tallon**£2.65**4.6★1,401 rev](https://www.amazon.co.uk/dp/B00F8DJ8KC) [4**S&O 300gsm 5x7 Postcard Paper Cardstock (Both Sides Blank) for Art or Message Notes Sheets for Mailing. White Blank Greeting Slips Index Flash Printable Letter Note Set. Bulk Post Tags 50 Pack**SWEETZER & ORANGE**£5.22**4.6★392 rev](https://www.amazon.co.uk/dp/B0BGN6LG32) [5**Stuff4 Fun A6 Affirmation Postcard Pack for Children Teens & Students**Stuff4**£7.29**4.5★70 rev](https://www.amazon.co.uk/dp/B0CLP38TBY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hallmark PEANUTS SNOOPY Postcards - 5 Cards in 5 Unique 75th Anniversary Commemorative Designs**Hallmark**£3.86**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GKB9HN4Q) [**Vintage Travel Postcards Set 50Pcs Retro Travel Posters Cards Wall Art Decoration Post Card Set Scrapbooking Paper for DIY Craft Decor**KRENIE**£6.25**3 rev8mo ago](https://www.amazon.co.uk/dp/B0G48GHLHJ) [**iuiiaii 50 Pcs Postcards Pack Set Art Postcards Retro Wall Art Wall Decor Wall Art Decoration Postcard Aesthetic Room Decor Vintage Decor Posters for Bedroom Living Room Corridor Wall Prints**iuiiaii**£6.58**6 rev11mo ago](https://www.amazon.co.uk/dp/B0FPCXQCHR) [**50pcs Vintage Travel Postcards Ins Posters Cards Wall Art Decoration Post Card Set Retro Greeting Cards Scrapbooking Paper for DIY Craft Home Decor (B)**PORUPAEL**£6.39**33 rev11mo ago](https://www.amazon.co.uk/dp/B0FL7JJ759) [**50pcs Vintage Botanical Postcards Floral Posters Cards Wall Art Decoration Post Card Set Retro Greeting Cards Scrapbooking Paper for DIY Craft Home Decor (A)**PORUPAEL**£6.32**33 rev11mo ago](https://www.amazon.co.uk/dp/B0FL7JQKPR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hallmark PEANUTS SNOOPY Postcards - 5 Cards in 5 Unique 75th Anniversary Commemorative Designs**Hallmark**£3.86**5.0★**▲ 330%**](https://www.amazon.co.uk/dp/B0GKB9HN4Q) [**50pcs Vintage Travel Postcards Ins Posters Cards Wall Art Decoration Post Card Set Retro Greeting Cards Scrapbooking Paper for DIY Craft Home Decor (B)**PORUPAEL**£6.39**4.0★**▲ 110%**](https://www.amazon.co.uk/dp/B0FL7JJ759) [**Vintage Travel Postcards Set 50Pcs Retro Travel Posters Cards Wall Art Decoration Post Card Set Scrapbooking Paper for DIY Craft Decor**KRENIE**£6.25**4.6★**▲ 56%**](https://www.amazon.co.uk/dp/B0G48GHLHJ) [**SWEETZER & ORANGE You Are Awesome Cards Postcards Pack (60 Greeting Notes) 4x6 Gratitude for Kids and Adults. Positive Affirmations Cards Kindness Posters Employee Appreciation Amazing Letters**SWEETZER & ORANGE**£5.78**4.7★**▲ 55%**](https://www.amazon.co.uk/dp/B08ZS2SM5R) [**SWEETZER & ORANGE Motivational Postcards Pack (60 Cards) 4x6 decor flyers for Kids and Adults. Growth Mindset Affirmation memos Mindfulness paper slips Inspiration decor Blank Encouragement flyers**SWEETZER & ORANGE**£6.59**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B08WK14638)
**~~View all trending →~~**
## **What buyers say about postcards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good quality cards”*
**Value For Money**19%
*“Great value”*
**Advertised Vs Actual Product**7%
*“Just as described”*
**Print Quality**6%
*“the pictures well printed with a matt finish”*
**Fun/Entertainment Experience**5%
*“Cute and fun”*
**Thickness**5%
*“good card thickness ideal for card making”*
**Size-Overall**5%
*“Good size”*
**Paper Quality**4%
*“Excellent post cards”*
**Color**4%
*“Nice bright colours”*
**Strength**4%
*“Sturdy”*
### **What buyers complain about **
**Quality-Overall**16%
*“Not great quality”*
**Print Quality**12%
*“Most of the images are cropped very badly”*
**Thickness**10%
*“The card stock is thick”*
**Size-Overall**9%
*“Dont just look at the size”*
**Value For Money**7%
*“So having to spend again for envelopes not worth the price im afraid”*
**Writing Experience**6%
*“Slightly glossy finish which makes writing in own difficult at times”*
**Advertised Vs Actual Product**5%
*“with parts of the image cut off compared to how theyre advertised”*
**Paper Quality**5%
*“Not postcards as such”*
**Image/Picture Clarity**3%
*“photos arent great”*
**Flexibility**2%
*“too thin, will bend if I post one”*
### **Top return reasons **
**Size-Overall**28%
**Quality-Overall**15%
**Advertised Vs Actual Product**11%
**Print Quality**9%
**Thickness**4%
**Image/Picture Clarity**4%
**Paper Quality**4%
**Compatibility-Overall**4%
**Display Colors**3%
**Jamming/Clogging**3%
## **Common questions**
- **Is postcards profitable to sell on Amazon United Kingdom?**
- The niche generates £41K/yr across 61 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the postcards niche?**
- 33 brands and 77 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in postcards?**
- Top complaints mined from reviews: Quality-Overall, Print Quality, Thickness. The return rate is 0.5%.
- **When does demand for postcards peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the postcards niche?**
- Listings span £2.65–£10.92; the average listing price is £6.30 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.
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