---
title: "Post It Notes — £1.7M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/post-it-notes"
last_updated: "2026-07-31T06:31:24.256Z"
locale: en
meta:
description: "Niche score 59/100 · £1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Post It Notes — £1.7M/yr Amazon UK Niche (2026) - Flapen"
---
# **post it notes**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 90Growth 20Conversion 98Competition 63Returns 99Price range 0Avg price 17Brand share 61Review moat 48Quality gap 42
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.7M**
£1.7M/yr · 1.7M searches
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,718.04**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.16**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.18–£14.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, post it notes is a £1.7M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **post it notes market data**
- **Units sold / yr**
- **300K–400K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£1.8M–£2.5M**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 93%
**Open market**
**26%**
- Snopake22% - Post-it20% - SHIDUO11% - MIUTME10% - OWLKELA7% - UNZE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
40K30KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/post-it-notes/trend)
## **Top post it notes search terms**
- **post it notes**837K/yr-7.1%17.4% conv. - **sticky notes**471K/yr-10.5%9.1% conv. - **post it notes pack**76K/yr-17.2%17.4% conv. - **post it**62K/yr-23.4%10.4% conv. - **post its**45K/yr-18.0%13.4% conv. - **sticky notes set**40K/yr-5.8%3.7% conv. - **post-it notes**21K/yr-28.7%8.6% conv. - **post its sticky notes**18K/yr+4.9%11.1% conv. - **postit notes**13K/yr+14.3%12.8% conv. - **super sticky post it notes**10K/yr+13.9%3.8% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/post-it-notes/search-terms)
## **Top post it notes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£86K10%£172K15%£257K20%£343K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Snopake 50 x 50 mm Neon Assorted Sticky Notes [Pack of 1 400 Sheets per Pad] 13223 13223s](https://m.media-amazon.com/images/I/41gInG-00aL.jpg)**Snopake 50 x 50 mm Neon Assorted Sticky Notes \[Pack of 1 400 Sheets per Pad\] 13223 13223s**Snopake**£2.40**4.2★716 rev](https://www.amazon.co.uk/dp/B00UMPO69Y) [2**(16 Pads) Sticky Notes 3x3 inches Self-Sticky Note Pads Multi Colors School Supplies Office Products Writing Memo for Holiday Shop Teacher Appreciation Xmas Gift and Daily Life Organization**MIUTME**£5.19**4.4★4,937 rev](https://www.amazon.co.uk/dp/B0DL67FF7T) [3**OWLKELA 800pcs Coloured Sticky Notes 75 x 75mm 8 Pads of 100 Sheets Self-Stick Notes Sticky Notes Set for Marking and Highlighting Pages**OWLKELA**£6.31**4.4★1,562 rev](https://www.amazon.co.uk/dp/B0BDRJSZYB) [4**(18 Pads) Sticky Notes 76 mm x 76 mm Post Self-Stick Pads Bright Colors Sticky Note Recyclable Easy to Post for Home Office Notebook 56 Sheets/Pad 1008 Sheets Total**SHIDUO**£7.04**4.4★283 rev](https://www.amazon.co.uk/dp/B0F6CZ4RGQ) [5**UNZE Sticky Notes - 400 Sheets 4 Pastel Colors Pads (3x3 Inches) Removable Self-Adhesive Memo Notes for Daily Planning at Home Office & School | 4 Pads of 100 Sheets Each.**UNZE**£2.92**4.2★48 rev](https://www.amazon.co.uk/dp/B0GZHNV4CZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UNZE Sticky Notes - 400 Sheets 4 Pastel Colors Pads (3x3 Inches) Removable Self-Adhesive Memo Notes for Daily Planning at Home Office & School | 4 Pads of 100 Sheets Each.**UNZE**£2.92**48 rev2mo ago](https://www.amazon.co.uk/dp/B0GZHNV4CZ) [**1000 Sheets Sticky Notes 76x76mm (3x3) Multicolors Self-Sticky Note Pads 8 Brilliant Colors Memo Notes for Office School and Home Schedule Reminders Shopping Checklist**ojussa**£3.77**18 rev7mo ago](https://www.amazon.co.uk/dp/B0G5Q7Y47C) [**(18 Pads) Sticky Notes 76 mm x 76 mm Post Self-Stick Pads Bright Colors Sticky Note Recyclable Easy to Post for Home Office Notebook 56 Sheets/Pad 1008 Sheets Total**SHIDUO**£7.04**283 rev1y ago](https://www.amazon.co.uk/dp/B0F6CZ4RGQ) [**(18 Pads) Sticky Notes 76 mm x 76 mm Yellow Strong Adhesive Clean Removal Recyclable Self-Stick Pads Easy to Post for Home Office Notebook 56 Sheets/Pad 1008 Sheets Total**SHIDUO**£7.01**896 rev1y ago](https://www.amazon.co.uk/dp/B0F6CZVGKB) [**(36 Pads) Sticky Notes 76 mm x 76 mm Post 9 Bright Colors Self-Stick Note Pads it Strong Adhesive Easy to Post for Home Office Notebook**SHIDUO**£11.01**283 rev1y ago](https://www.amazon.co.uk/dp/B0F6CJ94M1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UNZE Sticky Notes - 400 Sheets 4 Pastel Colors Pads (3x3 Inches) Removable Self-Adhesive Memo Notes for Daily Planning at Home Office & School | 4 Pads of 100 Sheets Each.**UNZE**£2.92**4.2★**▲ 295%**](https://www.amazon.co.uk/dp/B0GZHNV4CZ) [**1000 Sheets Sticky Notes 76x76mm (3x3) Multicolors Self-Sticky Note Pads 8 Brilliant Colors Memo Notes for Office School and Home Schedule Reminders Shopping Checklist**ojussa**£3.77**4.5★**▲ 197%**](https://www.amazon.co.uk/dp/B0G5Q7Y47C) [![Snopake 50 x 50 mm Neon Assorted Sticky Notes [Pack of 1 400 Sheets per Pad] 13223 13223s](https://m.media-amazon.com/images/I/41gInG-00aL.jpg)**Snopake 50 x 50 mm Neon Assorted Sticky Notes \[Pack of 1 400 Sheets per Pad\] 13223 13223s**Snopake**£2.40**4.2★**▲ 112%**](https://www.amazon.co.uk/dp/B00UMPO69Y) [**Post-it Super Sticky Notes 540 Sheets Pack of 6 Pads 76 mm x 127 mm - Holds Strong to Many Surfaces - Bright Colours - for Walls Monitors and Fridge Recycable**Post-it**£9.53**4.7★**▲ 91%**](https://www.amazon.co.uk/dp/B00QJZHW1U) [**(18 Pads) Sticky Notes 76 mm x 76 mm Post Self-Stick Pads Bright Colors Sticky Note Recyclable Easy to Post for Home Office Notebook 56 Sheets/Pad 1008 Sheets Total**SHIDUO**£7.04**4.4★**▲ 63%**](https://www.amazon.co.uk/dp/B0F6CZ4RGQ)
**~~View all trending →~~**
## **What buyers say about post it notes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**21%
*“Stick well”*
**Value For Money**15%
*“Good for the price”*
**Quality-Overall**14%
*“Great items”*
**Color**12%
*“love the colours too”*
**Advertised Vs Actual Product**8%
*“As described”*
**Size-Overall**6%
*“Best size”*
**Ease Of Use**5%
*“Easy to use”*
**Paper Quality**3%
*“Sturdy paper”*
**Writing Experience**3%
*“Easy to write on”*
**Office Usability**2%
*“Ideal office”*
### **What buyers complain about **
**Adhesion/Stickiness**46%
*“Poor adhesion”*
**Size-Overall**10%
*“not fit for purpose unfortunately”*
**Value For Money**8%
*“a lot cheaper”*
**Quality-Overall**7%
*“All other cheap ones are crap and curl up and roll up”*
**Color**3%
*“Colours not as described in the photo”*
**Durability**2%
*“Start to peel off after a day”*
**Advertised Vs Actual Product**2%
*“Should remove the word sticky from the description”*
**Functionality-Overall**1%
*“It barely holds, so depends on application and placement, if one would find it adequate or not”*
**Paper Quality**1%
*“Not the same paper quality as the brand names, cheaper though”*
**Display Colors**1%
*“Post notes different colours”*
### **Top return reasons **
**Size-Overall**57%
**Adhesion/Stickiness**20%
**Color**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Value For Money**2%
**Paper Quality**2%
**Dispensing Mechanism**1%
**Defective Material/Parts**1%
**Thin**1%
## **Common questions**
- **Is post it notes profitable to sell on Amazon United Kingdom?**
- The niche generates £1.7M/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the post it notes niche?**
- 14 brands and 53 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in post it notes?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Value For Money. The return rate is 0.2%.
- **When does demand for post it notes peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the post it notes niche?**
- Listings span £2.18–£14.92; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 1,718 reviews — the moat a new listing must climb.
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