---
title: "Products — pocket diary 2023 - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/pocket-diary-2023/products"
last_updated: "2026-07-31T13:17:58.274Z"
locale: en
meta:
  description: "Niche score 40/100 · £19K/yr market · 72K searches/yr · £5.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £19K/yr market · 72K searches/yr · £5.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — pocket diary 2023 - Flapen"
---

# **pocket diary 2023**

**Skip it**

Prices mostly outside the sweet spot ($2.48–$9.08) — this niche doesn't clear our bar today.

Market size 5Growth 13Conversion 58Competition 59Returns 98Price range 0Avg price 15Brand share 52Review moat 68Quality gap 37

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****762.79**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£5.27**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-23.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£19K**

£19K/yr · 72K searches

**Price range**

**Bad****£2.48–£9.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100