---
title: "Planner — £223K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/planner"
last_updated: "2026-07-31T06:32:28.175Z"
locale: en
meta:
description: "Niche score 54/100 · £223K/yr market · 1.4M searches/yr. Pricing outside the sweet spot ($7.52 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £223K/yr market · 1.4M searches/yr. Pricing outside the sweet spot ($7.52 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Planner — £223K/yr Amazon UK Niche (2026) - Flapen"
---
# **planner**
**Worth a look**
Shows low returns (0.6%), but pricing outside the sweet spot ($7.52 avg) keeps it on the watch list.
Market size 43Growth 23Conversion 26Competition 80Returns 97Price range 44Avg price 21Brand share 84Review moat 65Quality gap 45
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****885.81**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.16–£24.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£223K**
£223K/yr · 1.4M searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.52**
avg listing price — sweet spot $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, planner is a £223K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **planner market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£226K–£301K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**51%**
Top 20: 92%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**43%**
- Zhswlp12% - Thboxes11% - Umriox10% - SWEETZER & ORANGE10% - RETTACY9% - Moseem6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/planner/trend)
## **Top planner search terms**
- **weekly planner**341K/yr-11.4%2.7% conv. - **planner**319K/yr+0.0%1.0% conv. - **daily planner**234K/yr-5.6%1.3% conv. - **weekly planner pad**78K/yr+2.3%3.6% conv. - **planners**92K/yr+6.7%0.1% conv. - **organiser notebook**49K/yr-4.8%0.7% conv. - **undated planner**33K/yr+17.9%0.6% conv. - **planners and organisers**32K/yr+8.2%0.6% conv. - **work planner**30K/yr+5.6%0.5% conv. - **weekly planner notebook**20K/yr+15.8%1.4% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/planner/search-terms)
## **Top planner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9K8%£18K12%£27K16%£36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zhswlp A5 Weekly Planner Notebook Undated To Do List Notebook Diary 52 weeks of Daily Planner tracking for Daily life Work Students**Zhswlp**£3.97**4.4★515 rev](https://www.amazon.co.uk/dp/B0CL29GV47) [2**RETTACY Undated Diary Planner A5 Spiral Hardcover Weekly Monthly LtGreen**RETTACY**£10.02**4.4★164 rev](https://www.amazon.co.uk/dp/B0DSFZ32HH) [3**Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Green**Umriox**£5.76**4.6★62 rev](https://www.amazon.co.uk/dp/B0FN7HTPH6) [4**Weekly Planner Notebook A5 Undated To Do List Notebook Diary 52 Weeks**Moseem**£4.02**4.6★668 rev](https://www.amazon.co.uk/dp/B0BFRKJNCL) [5**Sweetzer & Orange Daily Planner Notebook Undated Two-Page Daily Layout with Hourly Schedule To-Do List Priorities and Notes 6.5 x 9.5 Spiral Bound Productivity Organizer 160 Pages**SWEETZER & ORANGE**£7.50**4.5★300 rev](https://www.amazon.co.uk/dp/B0FDFGC8BQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Weekly Planner Pad A4 Weekly To Do List Notepad Organiser 52 Undated Tear-Off Sheets Planning Pad with Daily Schedule Task Notes Scheduler for Home Business Office 120gsm Paper**Maridergo**£5.94**16 rev8mo ago](https://www.amazon.co.uk/dp/B0FZ93Y86Z) [**Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Green**Umriox**£5.76**62 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7HTPH6) [**Umriox Undated Planner - A5 Weekly Planner Notebook Weekly Journals for Study Work Fitness 52 Weeks Planning with 24 Self-Adhesive Tabs Hardcover 14.5x21cm - Pink**Umriox**£4.20**48 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7FKK86) [**Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Pink**Umriox**£4.36**62 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7HXR2X) [**Ohh Deer To Do List Notebook | B6 Notebook & Undated Daily Planner | Hourly Schedule Planner | Productivity Planner Work Planner & Organiser Notebook | Sage**Ohh Deer**£9.87**160 rev11mo ago](https://www.amazon.co.uk/dp/B0FLYJTX95)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Green**Umriox**£5.76**4.6★**▲ 171%**](https://www.amazon.co.uk/dp/B0FN7HTPH6) [**Weekly Planner Pad A4 Weekly To Do List Notepad Organiser 52 Undated Tear-Off Sheets Planning Pad with Daily Schedule Task Notes Scheduler for Home Business Office 120gsm Paper**Maridergo**£5.94**4.8★**▲ 160%**](https://www.amazon.co.uk/dp/B0FZ93Y86Z) [**Hardback Productivity Planner - Daily planner for organisation time management and productivity | Undated A5 planner using the viral Method by Grace Beverley | Linen Dreams**the productivity method**£24.44**4.4★**▲ 106%**](https://www.amazon.co.uk/dp/B0CW33MHQ6) [**RETTACY Academic Diary 2026-2027 A5 Weekly Planner Teacher Planner Pink**RETTACY**£7.91**4.3★**▲ 79%**](https://www.amazon.co.uk/dp/B0F4RHYRRD) [**Sweetzer & Orange Daily Planner Notebook Undated Two-Page Daily Layout with Hourly Schedule To-Do List Priorities and Notes 6.5 x 9.5 Spiral Bound Productivity Organizer 160 Pages**SWEETZER & ORANGE**£7.50**4.5★**▲ 69%**](https://www.amazon.co.uk/dp/B0FDFGC8BQ)
**~~View all trending →~~**
## **What buyers say about planner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**24%
*“Helpful organiser”*
**Quality-Overall**19%
*“Build quality feels solid and well thought out”*
**Advertised Vs Actual Product**11%
*“As shown”*
**Ease Of Use**10%
*“Easy to use”*
**Value For Money**8%
*“Excellent value for money”*
**Paper Quality**6%
*“The paper quality is good”*
**Size-Overall**5%
*“Good size”*
**Design-Overall**3%
*“Looks pretty, works well”*
**Writing Experience**3%
*“Good size plenty of writing space on each day of the week”*
**Color**1%
*“Great colour”*
### **What buyers complain about **
**Quality-Overall**15%
*“Not good quality”*
**Size-Overall**15%
*“Large Year Ahead”*
**Print Quality**8%
*“Difficult to read the print”*
**Adhesion/Stickiness**8%
*“Doesn't stick”*
**Advertised Vs Actual Product**5%
*“the pictures are misleading”*
**Strength**4%
*“A bit flimsy”*
**Paper Quality**3%
*“Ok. Thought it would have more pages very thin”*
**Document Organizing/Classification**3%
*“Not greatly organised”*
**Weight Heavy**3%
*“Too heavy”*
**Design-Overall**3%
*“The layout was is quite odd”*
### **Top return reasons **
**Size-Overall**42%
**Advertised Vs Actual Product**10%
**Quality-Overall**9%
**Paper Quality**5%
**Print Quality**4%
**Value For Money**3%
**Adhesion/Stickiness**3%
**Functionality-Overall**3%
**Magnetic Strength/Adsorption**2%
**Color**2%
## **Common questions**
- **Is planner profitable to sell on Amazon United Kingdom?**
- The niche generates £223K/yr across 48 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the planner niche?**
- 29 brands and 39 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in planner?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Print Quality. The return rate is 0.6%.
- **When does demand for planner peak?**
- Demand peaks in Jan–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the planner niche?**
- Listings span £3.16–£24.44; the average listing price is £7.52 (sweet spot $15–$100). The average incumbent carries 886 reviews — the moat a new listing must climb.
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