---
title: "Personalised Stickers — £187K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/personalised-stickers"
last_updated: "2026-07-31T13:10:58.519Z"
locale: en
meta:
description: "Niche score 43/100 · £187K/yr market · 803K searches/yr · £7.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £187K/yr market · 803K searches/yr · £7.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Personalised Stickers — £187K/yr Amazon UK Niche (2026) - Flapen"
---
# **personalised stickers**
**Skip it**
Prices mostly outside the sweet spot ($3.51–$11.39) — this niche doesn't clear our bar today.
Market size 37Growth 48Conversion 40Competition 24Returns 100Price range 0Avg price 20Brand share 41Review moat 70Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****704.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+18.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£187K**
£187K/yr · 803K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£7.31**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.51–£11.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, personalised stickers is a £187K/yr Amazon United Kingdom market (803K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **personalised stickers market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£58K–£73K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **18%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**15%**
- Hippowarehouse27% - Your Invites22% - Primary Teaching Services Ltd15% - PARADISE PRINT12% - Star Online5% - Just Treats5% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.
20K15KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/personalised-stickers/trend)
## **Top personalised stickers search terms**
- **personalised stickers**395K/yr+30.9%1.7% conv. - **custom stickers**118K/yr+14.6%1.8% conv. - **personalised sticker**36K/yr+16.4%1.3% conv. - **customised stickers**32K/yr+18.0%1.8% conv. - **personalised stickers labels**47K/yr-25.4%1.5% conv. - **logo stickers**26K/yr+12.8%2.2% conv. - **custom sticker**24K/yr+22.9%0.8% conv. - **personalised labels**25K/yr-17.5%0.8% conv. - **stickers personalised**15K/yr+27.6%1.7% conv. - **logo stickers personalised**12K/yr-0.4%2.8% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/personalised-stickers/search-terms)
## **Top personalised stickers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£37K30%£56K40%£75K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hippowarehouse Personalised Labels Stickers 30 Upto 960 Customised Company Logo Text Decal Gloss Various Sizes 37mm 50mm 75mm Reward Personalized Sticker Label**Hippowarehouse**£8.92**4.6★257 rev](https://www.amazon.co.uk/dp/B0FDG96F7W) [2**Personalised Stickers Custom Logo Photo or Text Labels for Business Packaging Crafts & Favours Semi Gloss Finish Sheets (51mm)**Your Invites**£9.03**4.6★3,168 rev](https://www.amazon.co.uk/dp/B08KH3CQ9J) [3**105 Personalised Customised Upload Your Own Image Stickers Reward 37mm Primary Teaching Services**Primary Teaching Services Ltd**£5.62**4.7★484 rev](https://www.amazon.co.uk/dp/B0CL4XLRZS) [4**Round Customised Labels 37mm**PARADISE PRINT**£8.26**4.6★1,456 rev](https://www.amazon.co.uk/dp/B09L7C4M5X) [5**Personalised Stickers Labels Circle Stickers customised Any Photo Logo Colour or Text. Various Sizes 25mm 37mm 45mm 51mm 62mm 88mm**Your Invites**£11.39**4.6★129 rev](https://www.amazon.co.uk/dp/B09SLYJCZP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Waterproof Personalised Circle Stickers Labels Custom Logo Text Photo Durable Vinyl Smudge-Proof Gloss and Matt Finish (62mm)**Star Online**£8.02**46 rev3mo ago](https://www.amazon.co.uk/dp/B0GWRPB3DR) [**Personalised Stickers Labels Printed Stickers Customised 37 mm Personalised Photo Stickers Customised Stickers Labels Any Photo Logo Colour or Text**Papa Prints**£3.52**13 rev5mo ago](https://www.amazon.co.uk/dp/B0GNZL927Y) [**120 Personalised Stickers Labels Custom Stickers Circle 37 mm Logo Stickers Personalised Make Your Own Stickers for Birthday Party Bags Thank You Reward**Papa Prints**£3.66**29 rev5mo ago](https://www.amazon.co.uk/dp/B0GL928ZGV) [**Hippowarehouse Personalised Stickers Square Upto 960 Logo or Text and Image Decal for Laptops Bottles Notebooks Your Company Custom Personalized Design School Charity Sticker**Hippowarehouse**£10.70**43 rev1y ago](https://www.amazon.co.uk/dp/B0FJRM2LFV) [**Hippowarehouse Personalised Labels Stickers 30 Upto 960 Customised Company Logo Text Decal Gloss Various Sizes 37mm 50mm 75mm Reward Personalized Sticker Label**Hippowarehouse**£8.92**257 rev1y ago](https://www.amazon.co.uk/dp/B0FDG96F7W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Personalised Stickers Labels Printed Stickers Customised 37 mm Personalised Photo Stickers Customised Stickers Labels Any Photo Logo Colour or Text**Papa Prints**£3.52**4.4★**▲ 219%**](https://www.amazon.co.uk/dp/B0GNZL927Y) [**Waterproof Personalised Circle Stickers Labels Custom Logo Text Photo Durable Vinyl Smudge-Proof Gloss and Matt Finish (62mm)**Star Online**£8.02**4.1★**▲ 198%**](https://www.amazon.co.uk/dp/B0GWRPB3DR) [**70 Personalised Stick On Name Labels for Clothes Kids No Iron Just Peel and Stick! Suitable for School Uniform Name Tags Care Home Nurserys Washing Machine Proof Dishwasher Proof Kids**STUCK2U**£4.79**4.4★**▲ 194%**](https://www.amazon.co.uk/dp/B0D58DYP8N) [**Custom Personalised Waterproof Durable Stickers Labels for Business Logo with Your Design/Image/Text/Address/Name/Qr Code 50-2500pcs Stickers On Sheet/Roll 20-200mm**PriveeTage**£10.70**4.8★**▲ 64%**](https://www.amazon.co.uk/dp/B0F9F6QM4D) [**105 Personalised Customised Upload Your Own Image Stickers Reward 37mm Primary Teaching Services**Primary Teaching Services Ltd**£5.62**4.7★**▲ 19%**](https://www.amazon.co.uk/dp/B0CL4XLRZS)
**~~View all trending →~~**
## **What buyers say about personalised stickers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**42%
*“Amazing quality”*
**Advertised Vs Actual Product**13%
*“Perfect advertizing”*
**Value For Money**11%
*“Worth the money”*
**Adhesion/Stickiness**9%
*“Looks great feels nice good quality and sticks well”*
**Print Quality**6%
*“The print is lovely and clear and the colours are great”*
**Ease Of Use**3%
*“Easy to use”*
**Design-Overall**3%
*“Perfect for my project”*
**Durability**2%
*“theyre very durable”*
**Size-Overall**2%
*“size is perfect”*
**Water Resistance**1%
*“Totally waterproof and stick well”*
### **What buyers complain about **
**Size-Overall**16%
*“Also not exactly the correct size as was expecting poor quality all round”*
**Print Quality**14%
*“Poor print quality”*
**Quality-Overall**12%
*“The product doesnt look as nice as it seems”*
**Adhesion/Stickiness**12%
*“it was too sticky”*
**Functionality-Overall**6%
*“Not working”*
**Advertised Vs Actual Product**5%
*“completely cropping out the words that needed to be displayed”*
**Paper Compatibility**3%
*“the back of paper comes up with them so theyre not even useable”*
**Material Quality**3%
*“Not good for plastic”*
**Paint Quality**3%
*“Wish there was a gloss finish”*
**Color**3%
*“Buyer beware - where the seller offers options regarding colours”*
### **Top return reasons **
**Size-Overall**50%
**Functionality-Overall**14%
**Compatibility-Overall**9%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Adhesion/Stickiness**5%
**Paper Quality**5%
**Print Quality**4%
**Jamming/Clogging**2%
**Measurement/Reading Accuracy**2%
## **Common questions**
- **Is personalised stickers profitable to sell on Amazon United Kingdom?**
- The niche generates £187K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the personalised stickers niche?**
- 13 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in personalised stickers?**
- Top complaints mined from reviews: Size-Overall, Print Quality, Quality-Overall. The return rate is 0.1%.
- **When does demand for personalised stickers peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the personalised stickers niche?**
- Listings span £3.51–£11.39; the average listing price is £7.31 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.
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