---
title: "Personalised Pencils — £13K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/personalised-pencils"
last_updated: "2026-07-31T14:03:53.754Z"
locale: en
meta:
description: "Niche score 53/100 · £13K/yr market · 49K searches/yr · £8.91 avg price. A small market ($13K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £13K/yr market · 49K searches/yr · £8.91 avg price. A small market ($13K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Personalised Pencils — £13K/yr Amazon UK Niche (2026) - Flapen"
---
# **personalised pencils**
**Worth a look**
Shows low returns (0.2%), but a small market ($13K/yr) keeps it on the watch list.
Market size 3Growth 79Conversion 38Competition 72Returns 99Price range 49Avg price 25Brand share 56Review moat 89Quality gap 28
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****221.31**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+70.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£4.94–£24.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£8.91**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£13K**
£13K/yr · 49K searches
According to Flapen's Amazon United Kingdom niche tracking, personalised pencils is a £13K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **personalised pencils market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£4K–£7K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#466**
- **Page quality**
- **0%**
- **Prime**
- **23%**
- **Sponsored**
- **91%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 85%
**Open market**
**24%**
- That's My Pencil26% - Primary Teaching Services Ltd17% - Hands Off17% - Vicloon6% - Dios Designs6% - Aolun4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +70.2% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/personalised-pencils/trend)
## **Top personalised pencils search terms**
- **personalised pencils**28K/yr+74.1%1.5% conv. - **personalised pencil**7K/yr+42.1%1.1% conv. - **personalised colouring pencils**7K/yr+69.3%4.3% conv. - **personalised pencils with name**4K/yr+133.8%1.6% conv. - **personalised colouring pencils for children**3K/yr+107.9%2.1% conv. - **personalised pencils for children**1K/yr-0.8%2.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/personalised-pencils/search-terms)
## **Top personalised pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5318%£1K12%£2K16%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thats My Pencil - 12 Personalised Hexagonal Graphite Pencils - Embossed with Name German Made Pencils and Printed in the UK (French Navy)**That's My Pencil**£12.13**4.8★267 rev](https://www.amazon.co.uk/dp/B07HMBKZWT) [2**Hands Off Personalised Colouring Pencils x 12**Hands Off**£8.18**4.7★73 rev](https://www.amazon.co.uk/dp/B0FLWHS1WD) [3**6 Personalised Create Upload Your Own Wording HB Graphite Childrens Pupils School Teachers Gift Pencils Primary Teaching Services (Multi Coloured)**Primary Teaching Services Ltd**£7.50**4.7★546 rev](https://www.amazon.co.uk/dp/B082FK15LJ) [4**Vicloon Scented Pencils 32pcs Cylinder Wood Pencils Fruity Pencil Graphite Pencil HB Pencil with Fruit Elements for School Stationery Party Reward Supplies (Fruit Pattern)**Vicloon**£5.41**4.4★428 rev](https://www.amazon.co.uk/dp/B0B9H7MHV9) [5**6 Personalised Upload Your Own Wording HB Graphite Childrens Pupils Colleagues Name Phrase Gift Pencils Primary Teaching Services (Purple)**Primary Teaching Services Ltd**£7.50**4.3★29 rev](https://www.amazon.co.uk/dp/B0CLRXJJH7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Personalised Engraved Pencils 10-100 PCS Half Size Mini Golf Pencils 10cm with Eraser Individual Text Logo or Pattern Customised Writing Sticks for School Wedding Retirement Parties**Generic**£14.21**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H339RDS7) [**Nevaou Personalized Pencils Engraving with Text and Logo Customized Pencils for Kids to School Writing or Office Supplies**Nevaou**£14.21**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GRGK24W9) [**Clabby 50 Pack 300 Pcs Inspirational Motivational Rainbow Pencils Bulk Teacher to Student School Leavers End of Term Kids Graduation Gifts Class of 2026 Pupil Prize School Party Bag Fillers Office**Clabby**£24.54**15 rev5mo ago](https://www.amazon.co.uk/dp/B0GMHJ25P8) [**Hands Off Personalised Colouring Pencils x 12**Hands Off**£8.18**73 rev11mo ago](https://www.amazon.co.uk/dp/B0FLWHS1WD) [**Hands Off Personalised Recycled Pencils x 8 Made from old recycled Newspaper**Hands Off**£7.16**16 rev11mo ago](https://www.amazon.co.uk/dp/B0FL3Q1577)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clabby 50 Pack 300 Pcs Inspirational Motivational Rainbow Pencils Bulk Teacher to Student School Leavers End of Term Kids Graduation Gifts Class of 2026 Pupil Prize School Party Bag Fillers Office**Clabby**£24.54**3.6★**▲ 287%**](https://www.amazon.co.uk/dp/B0GMHJ25P8) [**6 Personalised Upload Your Own Wording HB Graphite Childrens Pupils Colleagues Name Phrase Gift Pencils Primary Teaching Services (Purple)**Primary Teaching Services Ltd**£7.50**4.3★**▲ 285%**](https://www.amazon.co.uk/dp/B0CLRXJJH7) [**Personalised Engraved Pencils 10-100 PCS Half Size Mini Golf Pencils 10cm with Eraser Individual Text Logo or Pattern Customised Writing Sticks for School Wedding Retirement Parties**Generic**£14.21**0.0★**▲ 284%**](https://www.amazon.co.uk/dp/B0H339RDS7) [**Nevaou Personalized Pencils Engraving with Text and Logo Customized Pencils for Kids to School Writing or Office Supplies**Nevaou**£14.21**0.0★**▲ 284%**](https://www.amazon.co.uk/dp/B0GRGK24W9) [**12 Wooden Pencils 4 Ballpoint Pens Wooden Pens Pencil Personalization Wooden Pencils**FFDHWU**£5.07**4.2★**▲ 242%**](https://www.amazon.co.uk/dp/B0DHN67HPF)
**~~View all trending →~~**
## **What buyers say about personalised pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“brilliant set of high quality pencils”*
**Pen/Pencil Quality**22%
*“Great pencils”*
**Color**15%
*“The colours are nice and vibrant, they go on smoothly, and theyve been great for colouring”*
**Value For Money**14%
*“Excellent value for money”*
**Ease Of Use**4%
*“Easy to use”*
**Print Quality**4%
*“and with names of all the colors printed...Thank you amazon basics”*
**Paper Quality**3%
*“doesnt ruin the paper”*
**Sharpness**3%
*“the pencils are the right blend of sharpness”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Fun/Entertainment Experience**2%
*“Fun”*
### **What buyers complain about **
**Quality-Overall**24%
*“Its not fancy art-store quality”*
**Sharpness**19%
*“the ones that did sharpen just kept breaking sadly these are the worst pencils Ive ever bought”*
**Color**17%
*“Colours break quick”*
**Advertised Vs Actual Product**10%
*“Misinformation”*
**Hard Feel**6%
*“I found these pencil crayons quite hard”*
**Wood Quality**4%
*“Plastic not wood”*
**Smell**4%
*“Not scented”*
### **Top return reasons **
**Quality-Overall**16%
**Color**14%
**Smell**12%
**Adhesion/Stickiness**12%
**Gifting Purpose**9%
**Size-Overall**7%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Functionality-Overall**3%
**Display Colors**3%
## **Common questions**
- **Is personalised pencils profitable to sell on Amazon United Kingdom?**
- The niche generates £13K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +70.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the personalised pencils niche?**
- 20 brands and 23 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in personalised pencils?**
- Top complaints mined from reviews: Quality-Overall, Sharpness, Color. The return rate is 0.2%.
- **When does demand for personalised pencils peak?**
- Demand peaks in Jul–Aug–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the personalised pencils niche?**
- Listings span £4.94–£24.54; the average listing price is £8.91 (sweet spot $15–$100). The average incumbent carries 221 reviews — the moat a new listing must climb.
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