---
title: "Permanent Marker Pens — £2.5M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/permanent-marker-pens"
last_updated: "2026-07-31T08:08:53.395Z"
locale: en
meta:
description: "Niche score 52/100 · £2.5M/yr market · 2.0M searches/yr. Prices mostly outside the sweet spot ($1.57–$14.32) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £2.5M/yr market · 2.0M searches/yr. Prices mostly outside the sweet spot ($1.57–$14.32) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Permanent Marker Pens — £2.5M/yr Amazon UK Niche (2026) - Flapen"
---
# **permanent marker pens**
**Worth a look**
Shows searches that convert (21.5% search→purchase), but prices mostly outside the sweet spot ($1.57–$14.32) keeps it on the watch list.
Market size 95Growth 46Conversion 100Competition 36Returns 99Price range 0Avg price 16Brand share 12Review moat 19Quality gap 24
**Conversion**
**Incredible****21.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.5M**
£2.5M/yr · 2.0M searches
**Growth**
**Okay****+17.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,415.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.91**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.57–£14.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, permanent marker pens is a £2.5M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **permanent marker pens market data**
- **Units sold / yr**
- **400K–500K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **£2.4M–£3.0M**
- units × avg price
- **Conversion rate**
- **21.5%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**160**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 96%
**Open market**
**3%**
- Sharpie82% - Amazon Basics5% - Shuttle Art4% - BIC2% - Seal and Store2% - Just stationery2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.
50K30KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/permanent-marker-pens/trend)
## **Top permanent marker pens search terms**
- **sharpie pens**534K/yr+18.1%19.1% conv. - **sharpies**197K/yr+111.4%12.0% conv. - **permanent marker pens**267K/yr+2.2%14.3% conv. - **sharpie**230K/yr+17.3%16.0% conv. - **marker pens**218K/yr-9.9%10.1% conv. - **permanent marker**69K/yr+8.0%13.3% conv. - **black sharpie**60K/yr+16.8%26.0% conv. - **black marker pen**64K/yr-6.7%16.9% conv. - **sharpie permanent markers**36K/yr+52.9%18.8% conv. - **sharpies multipack**52K/yr+24.3%16.8% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/permanent-marker-pens/search-terms)
## **Top permanent marker pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£125K10%£250K15%£375K20%£500K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sharpie Permanent Markers | Fine Point for Bold Details | Black Ink | 2 Marker Pens**Sharpie**£1.57**4.7★41,970 rev](https://www.amazon.co.uk/dp/B01N9ZIRZY) [2**Sharpie Permanent Markers | Fine Point for Bold Details | Black Ink | 12 Marker Pens**Sharpie**£6.55**4.8★7,933 rev](https://www.amazon.co.uk/dp/B01MURLV9K) [3**Sharpie Permanent Markers | Fine Point for Bold Details | Assorted Colours | 12 Marker Pens**Sharpie**£6.57**4.7★41,970 rev](https://www.amazon.co.uk/dp/B07F221L6P) [4**Sharpie Permanent Markers | Fine Point for Bold Details | Black Blue Red and Green Ink Colours | 4 Marker Pens**Sharpie**£3.10**4.7★41,970 rev](https://www.amazon.co.uk/dp/B01N80F9DS) [5**Sharpie Permanent Markers | Chisel Tip | Black | 2 Count**Sharpie**£2.68**4.7★10,020 rev](https://www.amazon.co.uk/dp/B01N19657X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom**Rainberg**£3.40**141 rev6mo ago](https://www.amazon.co.uk/dp/B0GGDHRZCK) [**Sharpie Glam Pop Permanent Markers | Fine Point for Bold Details | Assorted Vibrant Colours | 24 Marker Pens**Sharpie**£10.24**15,331 rev2y ago](https://www.amazon.co.uk/dp/B0CV64LWDR) [**Sharpie Glam Pop Permanent Markers | Fine Point for Bold Details | Assorted Vibrant Colours | 5 Marker Pens**Sharpie**£4.77**15,331 rev2y ago](https://www.amazon.co.uk/dp/B0CV647VTM) [**Sharpie Permanent Marker Set | Limited Edition Colour Assortment | Fine Point | 18 Count Marker Pens | Back to School Set**Sharpie**£8.68**41,970 rev2y ago](https://www.amazon.co.uk/dp/B0CV63KHTD) [**Sharpie Twin Tip Permanent Marker Pens - Black Ink - Pack of 3 - Fine & Ultra Fine Tips**Sharpie**£6.05**536 rev3y ago](https://www.amazon.co.uk/dp/B0C3VWN9HP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom**Rainberg**£3.40**4.3★**▲ 235%**](https://www.amazon.co.uk/dp/B0GGDHRZCK) [**REQUISITE NEEDS 12 x Smudge Resistant Fine Point Colour Permanent Marker**REQUISITE NEEDS**£3.67**4.2★**▲ 163%**](https://www.amazon.co.uk/dp/B08LNS8B5W) [**Sharpie Glam Pop Permanent Markers | Fine Point for Bold Details | Assorted Vibrant Colours | 24 Marker Pens**Sharpie**£10.24**4.8★**▲ 141%**](https://www.amazon.co.uk/dp/B0CV64LWDR) [**Sharpie Glam Pop Permanent Markers | Fine Point for Bold Details | Assorted Vibrant Colours | 5 Marker Pens**Sharpie**£4.77**4.8★**▲ 105%**](https://www.amazon.co.uk/dp/B0CV647VTM) [**Sharpie Permanent Markers | Fine Point for Bold Details | Black Blue Red and Green Ink Colours | 4 Marker Pens**Sharpie**£3.10**4.7★**▲ 83%**](https://www.amazon.co.uk/dp/B01N80F9DS)
**~~View all trending →~~**
## **What buyers say about permanent marker pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“consistent product quality”*
**Value For Money**14%
*“Excellent Value for Money”*
**Sharpness**11%
*“Trusty sharpies”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Pen/Pencil Quality**8%
*“Good markers”*
**Color**6%
*“Colours are bright”*
**Writing Experience**5%
*“great and writes very well”*
**Drawing Experience**3%
*“Great black marker pen”*
**Nib/Tip Quality**3%
*“the tips are consistent”*
**Ease Of Use**3%
*“it's easy to remove”*
### **What buyers complain about **
**Dry/Empty Ink**11%
*“More then half the pens are dry”*
**Functionality-Overall**10%
*“cannot work properly”*
**Quality-Overall**9%
*“Bad quality”*
**Moist/Dry**4%
*“Very dry”*
**Color**4%
*“the ink colour is not nice”*
**Durability**4%
*“don't feel like they will last long”*
**Ink Leakage**4%
*“Abnormal ink drying inside”*
**Value For Money**3%
*“way cheaper”*
**Writing Experience**3%
*“Arrived dry and don't write as a result, not the quality I normally expect from the brand”*
**Drying Time**3%
*“don't dry out to quickly”*
### **Top return reasons **
**Color**13%
**Dry/Empty Ink**9%
**Functionality-Overall**8%
**Value For Money**6%
**Thickness**6%
**Sharpness**5%
**Moist/Dry**4%
**Size-Overall**4%
**Quality-Overall**4%
**Drying Time**3%
## **Common questions**
- **Is permanent marker pens profitable to sell on Amazon United Kingdom?**
- The niche generates £2.5M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the permanent marker pens niche?**
- 8 brands and 160 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in permanent marker pens?**
- Top complaints mined from reviews: Dry/Empty Ink, Functionality-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for permanent marker pens peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the permanent marker pens niche?**
- Listings span £1.57–£14.32; the average listing price is £5.91 (sweet spot $15–$100). The average incumbent carries 14,415 reviews — the moat a new listing must climb.
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