---
title: "Pencils with Rubbers on the End — £122K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/pencils-with-rubbers-on-the-end"
last_updated: "2026-07-31T21:47:17.863Z"
locale: en
meta:
description: "Niche score 46/100 · £122K/yr market · 164K searches/yr · £4.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £122K/yr market · 164K searches/yr · £4.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pencils with Rubbers on the End — £122K/yr Amazon UK Niche (2026) - Flapen"
---
# **pencils with rubbers on the end**
**Skip it**
Prices mostly outside the sweet spot ($0.89–$14.92) — this niche doesn't clear our bar today.
Market size 28Growth 43Conversion 97Competition 42Returns 99Price range 0Avg price 13Brand share 51Review moat 22Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+14.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£122K**
£122K/yr · 164K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,763.81**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£4.75**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.89–£14.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pencils with rubbers on the end is a £122K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pencils with rubbers on the end market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£143K–£190K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**101**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 95%
**Open market**
**20%**
- STAEDTLER23% - Amazon Basics18% - Helix17% - BIC EVOLUTION9% - Drawlish7% - BIC6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.3% search growth over the last 90 days.
8K6KSpike '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/pencils-with-rubbers-on-the-end/trend)
## **Top pencils with rubbers on the end search terms**
- **pencils with rubbers on the end**93K/yr+13.4%16.7% conv. - **hb pencils with rubber**23K/yr+27.7%18.9% conv. - **pencil with rubber**11K/yr+11.8%12.4% conv. - **pencils with rubbers**11K/yr+11.0%11.1% conv. - **pencil with rubber on the end**10K/yr+1.8%14.1% conv. - **pencil and rubber**4K/yr+35.1%12.7% conv. - **pencils and rubbers**3K/yr+18.1%11.1% conv. - **pencils with rubber**3K/yr+20.8%15.8% conv. - **pencil with eraser**4K/yr-4.9%8.8% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/pencils-with-rubbers-on-the-end/search-terms)
## **Top pencils with rubbers on the end products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£10K12%£15K16%£20K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STAEDTLER 122-2 BK10 Noris Graphite Pencil with Eraser Tip - HB (Pack of 10)**STAEDTLER**£4.49**4.7★10,640 rev](https://www.amazon.co.uk/dp/B00S52NZ52) [2**Helix Oxford HB Pencils (Pack of 12) P35010**Helix**£1.81**4.7★903 rev](https://www.amazon.co.uk/dp/B00BE6IV0A) [3**Amazon Basics Wood Cased Graphite #2 HB Pencils presharpened no smudge eraser tip school Pack of 30**Amazon Basics**£4.34**4.7★102,810 rev](https://www.amazon.co.uk/dp/B071JM699B) [4**BIC Ecolutions Evolution 655 HB Pencil with Eraser (Pack of 12) Green**BIC EVOLUTION**£2.72**4.6★4,561 rev](https://www.amazon.co.uk/dp/B000WH0SSA) [5**HB Pencils With Rubbers on the End - Pack of 12 + 1 Sharpened Graphite Pencils - Long Lasting Durable Hexagonal Sketching Pencil for Kids - Ideal Drawing Pencil for School Work Home & Artist**Drawlish**£3.34**4.4★239 rev](https://www.amazon.co.uk/dp/B0F9VS9DS6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**louuuou 50 PCS HB Pencils With Rubber Pencils with Rubbers on The End Yellow 2B Pencil for School Durable Pencil and Rubber Set Suitable for School Office Art Drawing Writing**louuuou**£7.00**6 rev1y ago](https://www.amazon.co.uk/dp/B0FHWSS7HN) [**Westcott HB pencils 12 pieces | Value pack of pencils with eraser | Hexagonal shaft in dark blue | E-733992 00**Westcott**£2.60**68 rev1y ago](https://www.amazon.co.uk/dp/B0F93T9XKW) [**HB Pencils With Rubbers on the End - Pack of 12 + 1 Sharpened Graphite Pencils - Long Lasting Durable Hexagonal Sketching Pencil for Kids - Ideal Drawing Pencil for School Work Home & Artist**Drawlish**£3.34**239 rev1y ago](https://www.amazon.co.uk/dp/B0F9VS9DS6) [**SULOLI Cartoon Pencils 50PCS with Rubbers Kids Party Bag Fillers Rewards**SULOLI**£7.91**18 rev1y ago](https://www.amazon.co.uk/dp/B0DGL61YCV) [**Shuttle Art #2 HB Pencils with Rubbers 180 Pack Bulk Sharpened for Kids & Teachers School Writing Wooden Yellow Pencils Set for Children Back to School Supplies**Shuttle Art**£14.92**365 rev1y ago](https://www.amazon.co.uk/dp/B0D1KBT1CV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jiale Pencil and Rubber Set Pencil Gifts for Children Kids Fifts pencils with Rubbers on the end (50)**JiaLe**£8.27**4.6★**▲ 308%**](https://www.amazon.co.uk/dp/B07LGW7X85) [**SULOLI Cartoon Pencils 50PCS with Rubbers Kids Party Bag Fillers Rewards**SULOLI**£7.91**4.4★**▲ 222%**](https://www.amazon.co.uk/dp/B0DGL61YCV) [**AUAUY Pencils #2 HB 12Pcs Pencil Non-Slip with Eraser Number 2 Pencils**AUAUY**£3.24**4.5★**▲ 153%**](https://www.amazon.co.uk/dp/B0CHDSKRPN) [**Westcott HB pencils 12 pieces | Value pack of pencils with eraser | Hexagonal shaft in dark blue | E-733992 00**Westcott**£2.60**4.9★**▲ 140%**](https://www.amazon.co.uk/dp/B0F93T9XKW) [**Helix Oxford HB Pencils (Pack of 12) P35010**Helix**£1.81**4.7★**▲ 113%**](https://www.amazon.co.uk/dp/B00BE6IV0A)
**~~View all trending →~~**
## **What buyers say about pencils with rubbers on the end**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pen/Pencil Quality**20%
*“Great pencils”*
**Value For Money**17%
*“well worth the money”*
**Quality-Overall**17%
*“Good quality”*
**Advertised Vs Actual Product**8%
*“Did the job”*
**Writing Experience**6%
*“are great for everyday writing or schoolwork”*
**Erasability**4%
*“eraser is readily usable without marking or tearing paper”*
**Durability**3%
*“dont break easily”*
**Sharpness**3%
*“Nice sharp pencils”*
**Color**2%
*“Fab colours”*
**Comfort-Overall**2%
*“comfortable in the hand”*
### **What buyers complain about **
**Sharpness**16%
*“they do not sharpen properly with the reclaimed wood”*
**Quality-Overall**13%
*“The eraser is average”*
**Erasability**10%
*“Erasers always falls off”*
**Durability**10%
*“Break easily unfortunately”*
**Value For Money**6%
*“Cheap”*
**Writing Experience**4%
*“Very faint for an HB pencil — I found myself having to go over my writing multiple times just to see it clearly”*
**Nib/Tip Quality**4%
*“Poor quality rubber blackens the drawing pencil ok rubber tip poor quality”*
**Design-Overall**2%
*“if you're hoping for the football or other design you may be left disappointed”*
**Add-Ons/Attachments**2%
*“Pencils are ok however the attachment of the Rubber on every piece is wobbly”*
**Weight Light**2%
*“these are much lighter than expected”*
### **Top return reasons **
**Quality-Overall**25%
**Sharpness**19%
**Adhesion/Stickiness**9%
**Advertised Vs Actual Product**8%
**Color**6%
**Size-Overall**5%
**Defective Material/Parts**5%
**Erasability**4%
**Comfort-Overall**3%
**Writing Experience**3%
## **Common questions**
- **Is pencils with rubbers on the end profitable to sell on Amazon United Kingdom?**
- The niche generates £122K/yr across 26 tracked products. 90-day search growth is +14.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the pencils with rubbers on the end niche?**
- 18 brands and 101 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in pencils with rubbers on the end?**
- Top complaints mined from reviews: Sharpness, Quality-Overall, Erasability. The return rate is 0.1%.
- **When does demand for pencils with rubbers on the end peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the pencils with rubbers on the end niche?**
- Listings span £0.89–£14.92; the average listing price is £4.75 (sweet spot $15–$100). The average incumbent carries 9,764 reviews — the moat a new listing must climb.
## **Related niches in Stationery & Office Supplies**
- 62 [**academic wall planner 2024/2025**](https://flapen.com/research/uk/stationery-office-supplies/academic-wall-planner-2024-2025)£10K/yr+216.7%**Worth a look**- 62 [**thank you gift bags**](https://flapen.com/research/uk/stationery-office-supplies/thank-you-gift-bags)£52K/yr+169.9%**Worth a look**- 62 [**money envelopes**](https://flapen.com/research/uk/stationery-office-supplies/money-envelopes)£292K/yr-4.7%**Worth a look**- 62 [**birthday cards for women**](https://flapen.com/research/uk/stationery-office-supplies/birthday-cards-for-women)£1.8M/yr-4.4%**Worth a look**- 63 [**box files**](https://flapen.com/research/uk/stationery-office-supplies/box-files)£773K/yr-23.5%**Worth a look**- 63 [**step dad fathers day card**](https://flapen.com/research/uk/stationery-office-supplies/step-dad-fathers-day-card)£33K/yr>1,000%**Worth a look**[**All Stationery & Office Supplies niches **](https://flapen.com/research/uk/stationery-office-supplies)