---
title: "Trend — password book - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/password-book/trend"
last_updated: "2026-07-31T19:51:09.398Z"
locale: en
meta:
  description: "Niche score 44/100 · £143K/yr market · 456K searches/yr · £7.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £143K/yr market · 456K searches/yr · £7.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — password book - Flapen"
---

# **password book**

**Skip it**

Prices mostly outside the sweet spot ($4.26–$16.52) — this niche doesn't clear our bar today.

Market size 31Growth 14Conversion 54Competition 62Returns 96Price range 12Avg price 19Brand share 70Review moat 25Quality gap 35

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£143K**

£143K/yr · 456K searches

**Review moat**

**Bad****4,626.08**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.00**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-22.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£4.26–£16.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100