---
title: "Search terms — paperchase pens - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/paperchase-pens/search-terms"
last_updated: "2026-07-31T16:01:43.151Z"
locale: en
meta:
  description: "Niche score 50/100 · £32K/yr market · 107K searches/yr · £8.58 avg price. A small market ($32K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £32K/yr market · 107K searches/yr · £8.58 avg price. A small market ($32K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — paperchase pens - Flapen"
---

# **paperchase pens**

**Worth a look**

Shows low returns (0.4%), but a small market ($32K/yr) keeps it on the watch list.

Market size 8Growth 27Conversion 44Competition 88Returns 98Price range 48Avg price 24Brand share 91Review moat 46Quality gap 27

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Okay****£1.85–£27.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,865.15**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.58**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£32K**

£32K/yr · 107K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")