---
title: "Paper Clips — £245K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/paper-clips"
last_updated: "2026-07-31T15:35:54.579Z"
locale: en
meta:
description: "Niche score 49/100 · £245K/yr market · 364K searches/yr · £4.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £245K/yr market · 364K searches/yr · £4.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paper Clips — £245K/yr Amazon UK Niche (2026) - Flapen"
---
# **paper clips**
**Skip it**
Prices mostly outside the sweet spot ($0.97–$9.43) — this niche doesn't clear our bar today.
Market size 46Growth 20Conversion 98Competition 46Returns 99Price range 0Avg price 11Brand share 60Review moat 61Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,060.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£245K**
£245K/yr · 364K searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.05**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.97–£9.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, paper clips is a £245K/yr Amazon United Kingdom market (364K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paper clips market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£243K–£324K**
- units × avg price
- **Conversion rate**
- **16.6%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**25%**
- Q-Connect25% - APLI15% - FUDAO FAMILY12% - kuou9% - DOHE9% - Caianwin6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
8K6KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/paper-clips/trend)
## **Top paper clips search terms**
- **paper clips**236K/yr-10.0%15.1% conv. - **paperclips**46K/yr-12.0%18.0% conv. - **paper clip**18K/yr-4.3%7.6% conv. - **paperclips metal**11K/yr-4.2%20.5% conv. - **paper clips assorted size**11K/yr-9.7%18.5% conv. - **paperclip**9K/yr-4.1%12.2% conv. - **paperclips coloured**6K/yr-2.1%16.1% conv. - **paper clips medium**6K/yr-13.3%18.7% conv. - **coloured paper clips**6K/yr-10.3%13.0% conv. - **paper clips small**5K/yr-9.0%10.3% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/paper-clips/search-terms)
## **Top paper clips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£24K20%£49K30%£73K40%£98K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Q-Connect Paperclips Plain 32mm (Pack of 1000)**Q-Connect**£2.97**4.6★2,978 rev](https://www.amazon.co.uk/dp/B000NM4OES) [2**APLI Paper Box Clips Nickel-Plated N2 32 mm Pack of 100**APLI**£2.26**4.6★1,629 rev](https://www.amazon.co.uk/dp/B008OEEVKO) [3**Paper Clips Assorted Sizes Large Paper Clip Small Paper Clips Paper Clip Paperclips 100 Clips/Box**FUDAO FAMILY**£3.42**4.6★322 rev](https://www.amazon.co.uk/dp/B09XCTLYK1) [4**Dohe - Nickel-Plated Clips for Holding Sheets (100 pcs.) - 32 mm No. 2 Office Supplies**DOHE**£0.97**4.7★299 rev](https://www.amazon.co.uk/dp/B0D1KVDC98) [5**kuou 500 Pcs Coloured Paper Clips Plastic-Coated Metal Paperclips Paper Clips Clamps with Box for Office School Stationery Document Small Paper Clips(33mm Assorted Color)**kuou**£5.93**4.6★465 rev](https://www.amazon.co.uk/dp/B078HXW3C5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TEAMIOULING Paper Clips 110Pcs Colored Paper Clip Assorted Sizes (2 inch & 1.3 inch 1.1 inch) Largr PaperClips Small Medium Paper Clips for Office School Supplies Document Organizing**TEAMIOULING**£2.82**53 rev8mo ago](https://www.amazon.co.uk/dp/B0G4MN5WGD) [**Caianwin 300 PCS Paper Clips Set Coloured Bulldog Clips Foldback Clips**Caianwin**£6.14**23 rev10mo ago](https://www.amazon.co.uk/dp/B0FS22FHLQ) [**Caianwin 100pcs Coloured Paper Clips Set Metal Paper Clips**Caianwin**£3.88**63 rev1y ago](https://www.amazon.co.uk/dp/B0F2TJ725J) [**FZGUSYAF 120PCS Paperclips 28MM Assorted Colours Clamps for Office Supplies Home**FZGUSYAF**£2.79**206 rev1y ago](https://www.amazon.co.uk/dp/B0DRVFTC6Y) [**Hongtellor Coloured Paper Clips 100 PCS Paper Clips Coloured Metal Paper Clip Paper Clip Clamps Document with Box for Office School Stationery Document (28mm)**Hongtellor**£4.06**100 rev2y ago](https://www.amazon.co.uk/dp/B0D1R1CKDK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Caianwin 300 PCS Paper Clips Set Coloured Bulldog Clips Foldback Clips**Caianwin**£6.14**4.9★**▲ 218%**](https://www.amazon.co.uk/dp/B0FS22FHLQ) [**Dohe - Nickel-Plated Clips for Holding Sheets (100 pcs.) - 32 mm No. 2 Office Supplies**DOHE**£0.97**4.7★**▲ 113%**](https://www.amazon.co.uk/dp/B0D1KVDC98) [**TEAMIOULING Paper Clips 110Pcs Colored Paper Clip Assorted Sizes (2 inch & 1.3 inch 1.1 inch) Largr PaperClips Small Medium Paper Clips for Office School Supplies Document Organizing**TEAMIOULING**£2.82**4.5★**▲ 96%**](https://www.amazon.co.uk/dp/B0G4MN5WGD) [**kuou 500 Pcs Coloured Paper Clips Plastic-Coated Metal Paperclips Paper Clips Clamps with Box for Office School Stationery Document Small Paper Clips(33mm Assorted Color)**kuou**£5.93**4.6★**▲ 77%**](https://www.amazon.co.uk/dp/B078HXW3C5) [**Hongtellor Coloured Paper Clips 100 PCS Paper Clips Coloured Metal Paper Clip Paper Clip Clamps Document with Box for Office School Stationery Document (28mm)**Hongtellor**£4.06**4.6★**▲ 59%**](https://www.amazon.co.uk/dp/B0D1R1CKDK)
**~~View all trending →~~**
## **What buyers say about paper clips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Reasonable price”*
**Quality-Overall**14%
*“Good Quality and delivered on time”*
**Color**12%
*“The colors are bright”*
**Paper Quality**12%
*“Good paperclips”*
**Advertised Vs Actual Product**12%
*“Does the job”*
**Strength**5%
*“Very sturdy”*
**Size-Overall**4%
*“Good size”*
**Ease Of Use**4%
*“easy to use”*
**Paper Compatibility**3%
*“Useful paper clips in various sizes”*
**Office Usability**2%
*“Excellent for the home office”*
### **What buyers complain about **
**Paper Quality**14%
*“mot much else to say really - holds paper together”*
**Thickness**13%
*“The container is less useful - it is thin and flat”*
**Size-Overall**10%
*“Although bigger than expected”*
**Flexibility**7%
*“Really soft and bendy so pretty useless”*
**Thin**7%
*“To thin”*
**Advertised Vs Actual Product**6%
*“misleading with the container the clips came in”*
**Rusts/Corrodes**4%
*“found one rusted”*
**Office Usability**4%
*“Instead was a flat container full of clips that took up a lot more desk space”*
**Locking Mechanism**2%
*“no good for lock picking”*
**Quality-Overall**2%
*“Not as good quality as the photo depicts”*
### **Top return reasons **
**Size-Overall**70%
**Quality-Overall**8%
**Leak-Proof**3%
**Paper Quality**3%
**Ease Of Use**2%
**Assembly/Installation**2%
**Product Condition**2%
**Magnetic Strength/Adsorption**2%
**Strength**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is paper clips profitable to sell on Amazon United Kingdom?**
- The niche generates £245K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the paper clips niche?**
- 14 brands and 84 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in paper clips?**
- Top complaints mined from reviews: Paper Quality, Thickness, Size-Overall. The return rate is 0.1%.
- **When does demand for paper clips peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the paper clips niche?**
- Listings span £0.97–£9.43; the average listing price is £4.05 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.
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