---
title: "Trend — nan birthday card - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/nan-birthday-card/trend"
last_updated: "2026-07-31T14:41:45.451Z"
locale: en
meta:
  description: "Niche score 49/100 · £67K/yr market · 126K searches/yr · £3.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £67K/yr market · 126K searches/yr · £3.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — nan birthday card - Flapen"
---

# **nan birthday card**

**Skip it**

Prices mostly outside the sweet spot ($1.58–$8.70) — this niche doesn't clear our bar today.

Market size 17Growth 24Conversion 97Competition 67Returns 99Price range 0Avg price 10Brand share 58Review moat 94Quality gap 20

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****122.39**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£67K**

£67K/yr · 126K searches

**Avg price**

**Bad****£3.67**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.58–£8.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")