---
title: "Search terms — name tags - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/name-tags/search-terms"
last_updated: "2026-07-31T19:37:58.890Z"
locale: en
meta:
  description: "Niche score 49/100 · £45K/yr market · 94K searches/yr · £6.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £45K/yr market · 94K searches/yr · £6.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — name tags - Flapen"
---

# **name tags**

**Skip it**

A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 25Conversion 73Competition 56Returns 100Price range 36Avg price 19Brand share 62Review moat 39Quality gap 65

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,566.66**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£2.35–£22.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.99**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£45K**

£45K/yr · 94K searches