---
title: "Name Tags — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/name-tags"
last_updated: "2026-07-31T18:50:48.012Z"
locale: en
meta:
description: "Niche score 49/100 · £45K/yr market · 94K searches/yr · £6.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £45K/yr market · 94K searches/yr · £6.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Name Tags — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **name tags**
**Skip it**
A small market ($45K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 25Conversion 73Competition 56Returns 100Price range 36Avg price 19Brand share 62Review moat 39Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,566.66**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.35–£22.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.99**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£45K**
£45K/yr · 94K searches
According to Flapen's Amazon United Kingdom niche tracking, name tags is a £45K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **name tags market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£21K–£28K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**68%**
Top 20: 98%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**28%**
- Woven Labels UK28% - STUCK2U19% - STIKINS7% - EASY2NAME7% - Haberdashery Online7% - MELU Kids4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.
8K6KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/name-tags/trend)
## **Top name tags search terms**
- **name tag**23K/yr-6.2%1.3% conv. - **clothes labels for care homes**21K/yr-14.8%7.7% conv. - **name tag stickers**12K/yr+5.4%4.1% conv. - **sew in name labels for clothes**11K/yr+19.5%8.1% conv. - **sew on name tags**9K/yr+81.4%5.1% conv. - **clothing labels for care homes**6K/yr-24.5%8.2% conv. - **sew on labels**4K/yr+3.9%2.3% conv. - **name tapes**3K/yr+10.9%6.0% conv. - **sew on name labels**3K/yr+24.9%3.6% conv. - **personalised stickers for school**2K/yr+67.8%1.6% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/name-tags/search-terms)
## **Top name tags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£7K20%£9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**70 Personalised Stick On Name Labels for Clothes Kids No Iron Just Peel and Stick! Suitable for School Uniform Name Tags Care Home Nurserys Washing Machine Proof Dishwasher Proof Kids**STUCK2U**£4.79**4.4★495 rev](https://www.amazon.co.uk/dp/B0D58DYP8N) [2**72 Woven Sew in Name Tapes Labels for School Uniforms Nursery Daycare & Care Home Clothing**Woven Labels UK**£7.42**4.6★7,683 rev](https://www.amazon.co.uk/dp/B07HYDB2V4) [3**36 Woven Sew in Name Tapes Labels for School Uniforms Nursery Daycare & Care Home Clothing**Woven Labels UK**£6.04**4.6★7,512 rev](https://www.amazon.co.uk/dp/B01IR2YLSY) [4**STIKINS Name Label Kit with Pen 60x Plastic Write-On Labels (Pen Included) Washer and Dryer Safe No More Ironing or Sewing Just Write Peel and Stick in**STIKINS**£10.87**4.2★2,691 rev](https://www.amazon.co.uk/dp/B06ZXXT2WY) [5**EasyTags - Clip-on Name Tags for Clothes - EASY2NAME. Reusable Innovative Labelling System with Laser Etched Name Tags.**EASY2NAME**£22.19**4.3★282 rev](https://www.amazon.co.uk/dp/B0BB3HPS7C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**120 Personalised Stick On Name Labels for Clothes Name Tags for Clothes No Iron Just Peel & Stick On School Uniform Name Labels Washable Clothing Labels Papa Prints**Papa Prints**£5.32**328 rev1y ago](https://www.amazon.co.uk/dp/B0F6WCF24M) [**60 Personalised Stick on Name Labels for Clothes No Iron Just Peel**Papa Prints**£4.24**260 rev1y ago](https://www.amazon.co.uk/dp/B0F6VC7G4Y) [**L LIKED Hello My Name is 5 Colors 89mmx57mm 200 Name Tags**L LIKED**£5.07**699 rev1y ago](https://www.amazon.co.uk/dp/B0DHCGJDPN) [**Avery Clothing Name Labels with Pen 72 Stick-On Labels for Clothes No Ironing or Sewing Machine-Washable 45 x 13mm White Ideal for School Uniform Nursery Care Homes 2 Packs (ETVET36X2PEN.UK)**AVERY**£7.54**103 rev2y ago](https://www.amazon.co.uk/dp/B0D9WBWCKK) [**Hylabelest 60 Pcs Hello My Name is Stickers Name Tag Labels Colorful Name Tags for Meeting 89x60mm - 6 Colors Per Sheet (10 Sheets)**hylabelest**£3.42**46 rev2y ago](https://www.amazon.co.uk/dp/B0D7C2BQX3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**70 Personalised Stick On Name Labels for Clothes Kids No Iron Just Peel and Stick! Suitable for School Uniform Name Tags Care Home Nurserys Washing Machine Proof Dishwasher Proof Kids**STUCK2U**£4.79**4.4★**▲ 218%**](https://www.amazon.co.uk/dp/B0D58DYP8N) [**L LIKED Hello My Name is 5 Colors 89mmx57mm 200 Name Tags**L LIKED**£5.07**4.7★**▲ 119%**](https://www.amazon.co.uk/dp/B0DHCGJDPN) [**100 Personalised Clothes Labels Clothes Name Labels. SEW Labels. Ideal for Kids School or Mark Any Garment. Customizable Labels. (100% Cotton 100% Organic)**Haberdashery Online**£6.00**4.2★**▲ 114%**](https://www.amazon.co.uk/dp/B06WVJPJXR) [**Fabric Tape Roll Iron-on Label for Marking Clothes Write with Pen 3m x 1cm Ideal for Childrens School Nursery Nursing Home - White Material: Tela Termoadhesiva**Haberdashery Online**£5.55**4.3★**▲ 63%**](https://www.amazon.co.uk/dp/B07D9HNGBQ) [**Attach A Tag Starter Kit (Black 10) - Personalised Name Tags for Clothes**ATTACHATAG**£14.72**4.3★**▲ 49%**](https://www.amazon.co.uk/dp/B0933LBC8W)
**~~View all trending →~~**
## **What buyers say about name tags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Excellent quality, arrived early”*
**Value For Money**14%
*“Value for money”*
**Adhesion/Stickiness**13%
*“It sticks well”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Ease Of Use**12%
*“Easy to use”*
**Print Quality**5%
*“the print stays clear”*
**Size-Overall**4%
*“Good size”*
**Color**3%
*“Very colourful and a good size”*
**Durability**2%
*“Very durable”*
**Efficiency**1%
*“Work well”*
### **What buyers complain about **
**Adhesion/Stickiness**19%
*“Not particularly adhesive”*
**Durability**13%
*“Don't last”*
**Quality-Overall**9%
*“Cheap”*
**Size-Overall**8%
*“So not fit for that purpose”*
**Value For Money**6%
*“Quite expensive and not worth it”*
**Advertised Vs Actual Product**6%
*“Not great description”*
**Ease Of Use**5%
*“Very very difficult to use”*
**Functionality-Overall**5%
*“Do not do what they are supposed to”*
**Print Quality**4%
*“Printing too pale”*
**Material Quality**3%
*“Cheap & nasty only lasted for 3/4 washes and left with a clump of material”*
### **Top return reasons **
**Size-Overall**42%
**Adhesion/Stickiness**21%
**Quality-Overall**10%
**Functionality-Overall**6%
**Print Quality**6%
**Value For Money**3%
**Design-Overall**3%
**Ease Of Use**3%
**Advertised Vs Actual Product**3%
**Smell**1%
## **Common questions**
- **Is name tags profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 29 tracked products. 90-day search growth is +0.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the name tags niche?**
- 22 brands and 92 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in name tags?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 0.1%.
- **When does demand for name tags peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the name tags niche?**
- Listings span £2.35–£22.19; the average listing price is £6.99 (sweet spot $15–$100). The average incumbent carries 2,567 reviews — the moat a new listing must climb.
## **Related niches in Stationery & Office Supplies**
- 62 [**academic wall planner 2024/2025**](https://flapen.com/research/uk/stationery-office-supplies/academic-wall-planner-2024-2025)£10K/yr+216.7%**Worth a look**- 62 [**thank you gift bags**](https://flapen.com/research/uk/stationery-office-supplies/thank-you-gift-bags)£52K/yr+169.9%**Worth a look**- 62 [**money envelopes**](https://flapen.com/research/uk/stationery-office-supplies/money-envelopes)£292K/yr-4.7%**Worth a look**- 62 [**birthday cards for women**](https://flapen.com/research/uk/stationery-office-supplies/birthday-cards-for-women)£1.8M/yr-4.4%**Worth a look**- 63 [**box files**](https://flapen.com/research/uk/stationery-office-supplies/box-files)£773K/yr-23.5%**Worth a look**- 63 [**step dad fathers day card**](https://flapen.com/research/uk/stationery-office-supplies/step-dad-fathers-day-card)£33K/yr>1,000%**Worth a look**[**All Stationery & Office Supplies niches **](https://flapen.com/research/uk/stationery-office-supplies)