---
title: "Trend — name badges - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/name-badges/trend"
last_updated: "2026-07-31T16:00:14.663Z"
locale: en
meta:
  description: "Niche score 50/100 · £62K/yr market · 205K searches/yr · £6.07 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £62K/yr market · 205K searches/yr · £6.07 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — name badges - Flapen"
---

# **name badges**

**Worth a look**

Shows low returns (0.2%), but a small market ($62K/yr) keeps it on the watch list.

Market size 15Growth 21Conversion 58Competition 77Returns 99Price range 28Avg price 17Brand share 68Review moat 74Quality gap 47

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Review moat**

**Good****535.07**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£2.15–£19.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-8.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.07**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£62K**

£62K/yr · 205K searches