---
title: "Name Badges — £62K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/name-badges"
last_updated: "2026-07-31T13:51:00.325Z"
locale: en
meta:
description: "Niche score 50/100 · £62K/yr market · 205K searches/yr · £6.07 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £62K/yr market · 205K searches/yr · £6.07 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Name Badges — £62K/yr Amazon UK Niche (2026) - Flapen"
---
# **name badges**
**Worth a look**
Shows low returns (0.2%), but a small market ($62K/yr) keeps it on the watch list.
Market size 15Growth 21Conversion 58Competition 77Returns 99Price range 28Avg price 17Brand share 68Review moat 74Quality gap 47
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****535.07**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.15–£19.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-8.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.07**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£62K**
£62K/yr · 205K searches
According to Flapen's Amazon United Kingdom niche tracking, name badges is a £62K/yr Amazon United Kingdom market (205K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **name badges market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£49K–£61K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#152**
- **Page quality**
- **0%**
- **Prime**
- **43%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**64%**
Top 20: 99%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**32%**
- Badgemaster23% - EDSG16% - Jogoico10% - TMBMLPP9% - Europel6% - Gunwon4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
9K7KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/name-badges/trend)
## **Top name badges search terms**
- **name badges**107K/yr-6.9%4.5% conv. - **name badge**41K/yr-2.3%2.9% conv. - **name badges with pin**16K/yr+140.3%5.4% conv. - **personalised name badge**10K/yr-21.3%1.8% conv. - **name badges for work**25K/yr-76.2%1.3% conv. - **name badges personalised**7K/yr+32.3%1.6% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/name-badges/search-terms)
## **Top name badges products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jogoico Name Badges with Clip and Pin 60PCS Name Tag 9 x 5.6 cm Name Badge Holder Plastic ID Name Badge Clear Badges Horizontal ID Card Holders for Office School Conference**Jogoico**£8.32**4.4★419 rev](https://www.amazon.co.uk/dp/B0BYYYWZZJ) [2**EDSG Personalised Name Badges Engraved Name Badges for Work 1 x 3in Name Tag with Pin or Strong Magnetic Backing Name Badge for Teacher Business Lable Sign Employee Name Plate(Gold 1x3)**EDSG**£2.85**4.6★551 rev](https://www.amazon.co.uk/dp/B0FDKCBJ3D) [3**TMBMLPP 100 PCS Name Badges with Crocodile Clip and Safety Pin Clear Badges with Pins Horizontal ID Card Holder for School Colleges Offices Corporate Event Conference**TMBMLPP**£12.07**4.3★193 rev](https://www.amazon.co.uk/dp/B0B82B33HQ) [4**Badgemaster Hello My Name is Name Badge 76 x 32mm (No Dome) Yellow Black**Badgemaster**£4.17**4.6★644 rev](https://www.amazon.co.uk/dp/B09P1QGYC7) [5**Badgemaster Hello My Name is Yellow Badge Premium Domed Yellow Black 76 x 32mm GP Practitioner Doctor Healthcare Nurse Medical Staff Clinical Student Assistant**Badgemaster**£4.84**4.6★1,485 rev](https://www.amazon.co.uk/dp/B08NJXYYSH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hello My Name is Gel Domed Yellow Black 76 x 32mm Magnetic Name Badge.**Capricornone**£4.55**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GYWVF5RZ) [**Badgemaster Hello My Name is Colourful Daisy Resin Dome Personalised Nurse Name Badge White/White 76x32mm**Badgemaster**£4.54**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GRBBX47T) [**EDSG Personalised Name Badges Engraved Name Badges for Work 1 x 3in Name Tag with Pin or Strong Magnetic Backing Name Badge for Teacher Business Lable Sign Employee Name Plate(Gold 1x3)**EDSG**£2.85**551 rev11mo ago](https://www.amazon.co.uk/dp/B0FDKCBJ3D) [**Personalised Name Badge Floral Job ID Tag with Pin or Magnet 2.5x7.5cm**Generic**£7.06**11 rev1y ago](https://www.amazon.co.uk/dp/B0FGDPKQGB) [**Personalised Name Badges Custom Name Badges for Work Laser Engraved Name Tags Hello My Name is Badge for School Teacher Kids Business Work Lable Sign Employee Name Plate (Gold Design 1)**EDSG**£2.19**364 rev1y ago](https://www.amazon.co.uk/dp/B0DBHK5W8N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hello My Name is Gel Domed Yellow Black 76 x 32mm Magnetic Name Badge.**Capricornone**£4.55**4.4★**▲ 306%**](https://www.amazon.co.uk/dp/B0GYWVF5RZ) [**Badgemaster Hello My Name is Colourful Daisy Resin Dome Personalised Nurse Name Badge White/White 76x32mm**Badgemaster**£4.54**3.9★**▲ 211%**](https://www.amazon.co.uk/dp/B0GRBBX47T) [**Badgemaster Resin Finish Hello My Name Is Personalised Nurse Midwife Hospital NHS Practitioner Nursery Preschool Rainbow Pink Polka Dots Name Badge**Badgemaster**£4.62**4.2★**▲ 174%**](https://www.amazon.co.uk/dp/B0CYM55J4X) [**EUROPEL Name Badge Holders Pack of 24 | Crocodile Clip & Safety Pin | Blank Card Inserts Included | 75x40mm Clear PVC | ID Holder for Office School Conference Corporate Events | 121260**Europel**£4.68**4.5★**▲ 123%**](https://www.amazon.co.uk/dp/B00FSB7D1K) [**EDSG Personalised Name Badges Engraved Name Badges for Work 1 x 3in Name Tag with Pin or Strong Magnetic Backing Name Badge for Teacher Business Lable Sign Employee Name Plate(Gold 1x3)**EDSG**£2.85**4.6★**▲ 80%**](https://www.amazon.co.uk/dp/B0FDKCBJ3D)
**~~View all trending →~~**
## **What buyers say about name badges**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“Best quality”*
**Value For Money**16%
*“Value for money”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Magnetic Strength/Adsorption**5%
*“Excellent signage with a magnetic fixture”*
**Ease Of Use**5%
*“Easy to use”*
**Size-Overall**4%
*“Size is great too”*
**Durability**3%
*“Look Fairly durable”*
**Color**2%
*“good colours on branding”*
**Design-Overall**2%
*“Pretty design”*
**Strength**1%
*“Very sturdy”*
### **What buyers complain about **
**Quality-Overall**28%
*“The quality isn't as smooth”*
**Durability**10%
*“fell off the next day”*
**Strength**7%
*“the pin could be stronger”*
**Magnetic Strength/Adsorption**5%
*“Magnet isnt very strong”*
**Color**5%
*“The colour is a little bit less vibrant”*
**Stitch/Finish/Polish**3%
*“Lovely just a little issue with the finish”*
**Thickness**3%
*“A bit thin”*
**Paper Quality**3%
*“Didn't expect the paper badges to be inthe badges so writing them was a nd setting them up bit fiddly”*
**Scratch Resistance**3%
*“it has all kinds of scratches on the surface”*
**Charging**3%
*“charged more than other services providers”*
### **Top return reasons **
**Size-Overall**54%
**Quality-Overall**11%
**Strength**10%
**Defective Material/Parts**4%
**Thin**3%
**Add-Ons/Attachments**3%
**Magnetic Strength/Adsorption**3%
**Functionality-Overall**3%
**Adhesion/Stickiness**2%
**Thickness**2%
## **Common questions**
- **Is name badges profitable to sell on Amazon United Kingdom?**
- The niche generates £62K/yr across 42 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the name badges niche?**
- 22 brands and 35 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in name badges?**
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.2%.
- **When does demand for name badges peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the name badges niche?**
- Listings span £2.15–£19.95; the average listing price is £6.07 (sweet spot $15–$100). The average incumbent carries 535 reviews — the moat a new listing must climb.
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