---
title: "Mummy Birthday Card — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/mummy-birthday-card"
last_updated: "2026-07-31T17:37:25.072Z"
locale: en
meta:
description: "Niche score 49/100 · £46K/yr market · 100K searches/yr · £3.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £46K/yr market · 100K searches/yr · £3.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mummy Birthday Card — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **mummy birthday card**
**Skip it**
Prices mostly outside the sweet spot ($1.61–$12.18) — this niche doesn't clear our bar today.
Market size 12Growth 36Conversion 96Competition 57Returns 99Price range 0Avg price 10Brand share 75Review moat 67Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****821.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+8.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£46K**
£46K/yr · 100K searches
**Avg price**
**Bad****£3.49**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.61–£12.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, mummy birthday card is a £46K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mummy birthday card market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£44K–£52K**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#2,587**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 92%
**Open market**
**34%**
- Printperfect15% - Purple Print House14% - Piccadilly Greetings13% - Hey Chimp9% - Danilo Promotions LTD8% - LimaLima6%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +8.4% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/mummy-birthday-card/trend)
## **Top mummy birthday card search terms**
- **mummy birthday card**50K/yr+11.9%13.4% conv. - **happy birthday mummy**19K/yr+9.4%4.3% conv. - **happy birthday mummy card**10K/yr+1.8%15.7% conv. - **birthday card mummy**7K/yr+10.9%12.6% conv. - **mummy birthday**6K/yr+12.0%1.7% conv. - **birthday card for mummy**5K/yr+4.1%16.0% conv. - **birthday cards for mummy**4K/yr-18.8%15.6% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/mummy-birthday-card/search-terms)
## **Top mummy birthday card products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Purple Print House Happy First Birthday as my Mummy Babygrow Baby Boys Girls Heart Vest Babies 6-12 Months White**Purple Print House**£12.18**4.6★34 rev](https://www.amazon.co.uk/dp/B0CV9589FB) [2**Piccadilly Greetings Group Ltd Happy Birthday Mummy Greeting Card - Large 9 x 6.25 Inches Pink**Piccadilly Greetings**£2.89**4.6★9,761 rev](https://www.amazon.co.uk/dp/B07SHGH4KC) [3**Birthday Card Best Mummy Ever From Daughter & Son Happy Birthday Mummy 150mm x 150mm**Printperfect**£3.40**4.6★87 rev](https://www.amazon.co.uk/dp/B0D9TKDZCD) [4**Danilo Promotions Ltd Bluey Birthday Card for Mummy**Danilo Promotions LTD**£2.12**4.1★7 rev](https://www.amazon.co.uk/dp/B0FKHLRQ7D) [5**Mum Birthday Cards from Son or Daughter - Mummysaurus Card - Pink Dinosaur Bday Card for Mummy from Little Boy Girl or Toddler. Perfect for Mummy Mam Mom**Hey Chimp**£3.32**4.7★338 rev](https://www.amazon.co.uk/dp/B09ZTYT8W1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Virelle Funny Birthday Card for Mummy Love You Mummy... Can I Have a Snack? Cheeky Mum Birthday Card from Kids Blank Inside with Envelope**Virelle**£3.37**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GTKFJNXD) [**Me To You Tatty Teddy Amazing Mummy Bear Balancing Cake Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection**Me To You**£2.11**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GKQ2F89G) [**Happy Birthday Mummy Card First Mothers Day Keepsake Gift for Mam with Envelope Loved You My Entire Life Gifts for Mummy from Daughter Son Kids**ZENTHRAA**£3.25**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GGQDBV7M) [**Mummy Birthday Card Bee-utiful**Stuff4**£3.32**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G4S5FFYT) [**LimaLima Birthday Card Mummy & Daddy From Young Son or Daughter Cheeky Little Monkey Design**LimaLima**£3.27**19 rev8mo ago](https://www.amazon.co.uk/dp/B0FZLX8Q5Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Virelle Funny Birthday Card for Mummy Love You Mummy... Can I Have a Snack? Cheeky Mum Birthday Card from Kids Blank Inside with Envelope**Virelle**£3.37**0.0★**▲ 219%**](https://www.amazon.co.uk/dp/B0GTKFJNXD) [**Me To You Tatty Teddy Amazing Mummy Bear Balancing Cake Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection**Me To You**£2.11**4.5★**▲ 204%**](https://www.amazon.co.uk/dp/B0GKQ2F89G) [**Happy Birthday Mummy Card First Mothers Day Keepsake Gift for Mam with Envelope Loved You My Entire Life Gifts for Mummy from Daughter Son Kids**ZENTHRAA**£3.25**5.0★**▲ 180%**](https://www.amazon.co.uk/dp/B0GGQDBV7M) [**Purple Print House Happy First Birthday as my Mummy Babygrow Baby Boys Girls Heart Vest Babies 6-12 Months White**Purple Print House**£12.18**4.6★**▲ 176%**](https://www.amazon.co.uk/dp/B0CV9589FB) [**Mummy Birthday Card Bee-utiful**Stuff4**£3.32**4.8★**▲ 131%**](https://www.amazon.co.uk/dp/B0G4S5FFYT)
**~~View all trending →~~**
## **What buyers say about mummy birthday card**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**68%
*“My cards was all bent lovely quality an price”*
**Fun/Entertainment Experience**9%
*“Got a good laugh out of this one”*
**Design-Overall**9%
*“nice design”*
**Value For Money**5%
*“Worth every penny”*
**Gifting Purpose**5%
*“great birthday card”*
**Print Quality**5%
*“The glossy printing & quality is lovely and the sentiment would melt anyones heart”*
### **Top return reasons **
**Flexibility**33%
**Product Condition**33%
**Size-Overall**33%
## **Common questions**
- **Is mummy birthday card profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the mummy birthday card niche?**
- 20 brands and 34 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 60% of demand.
- **When does demand for mummy birthday card peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the mummy birthday card niche?**
- Listings span £1.61–£12.18; the average listing price is £3.49 (sweet spot $15–$100). The average incumbent carries 822 reviews — the moat a new listing must climb.
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