---
title: "Trend — mum birthday cards - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/mum-birthday-cards/trend"
last_updated: "2026-07-31T09:54:39.588Z"
locale: en
meta:
  description: "Niche score 57/100 · £574K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £574K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mum birthday cards - Flapen"
---

# **mum birthday cards**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 26Conversion 92Competition 71Returns 99Price range 0Avg price 10Brand share 78Review moat 65Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****880.07**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£574K**

£574K/yr · 1.4M searches

**Growth**

**Okay****+0.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£3.70**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.37–£7.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100