---
title: "Trend — mum and dad anniversary card - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/mum-and-dad-anniversary-card/trend"
last_updated: "2026-07-31T14:42:22.170Z"
locale: en
meta:
  description: "Niche score 49/100 · £63K/yr market · 149K searches/yr · £3.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £63K/yr market · 149K searches/yr · £3.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — mum and dad anniversary card - Flapen"
---

# **mum and dad anniversary card**

**Skip it**

Prices mostly outside the sweet spot ($1.88–$6.10) — this niche doesn't clear our bar today.

Market size 16Growth 48Conversion 95Competition 59Returns 99Price range 0Avg price 9Brand share 43Review moat 93Quality gap 16

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****136.77**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+18.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£63K**

£63K/yr · 149K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£3.37**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.88–£6.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100