---
title: "Search terms — mothers day card - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/mothers-day-card/search-terms"
last_updated: "2026-07-31T09:55:54.389Z"
locale: en
meta:
  description: "Niche score 49/100 · £527K/yr market · 2.0M searches/yr · £4.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £527K/yr market · 2.0M searches/yr · £4.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mothers day card - Flapen"
---

# **mothers day card**

**Skip it**

Soft demand (-99.1% this quarter) — this niche doesn't clear our bar today.

Market size 61Growth 0Conversion 63Competition 71Returns 99Price range 0Avg price 13Brand share 73Review moat 57Quality gap 22

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£527K**

£527K/yr · 2.0M searches

**Review moat**

**Good****1,200.03**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£4.75**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-99.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.12–£12.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100