---
title: "Mothers Day Card — £527K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/mothers-day-card"
last_updated: "2026-07-31T07:24:16.468Z"
locale: en
meta:
description: "Niche score 49/100 · £527K/yr market · 2.0M searches/yr · £4.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £527K/yr market · 2.0M searches/yr · £4.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mothers Day Card — £527K/yr Amazon UK Niche (2026) - Flapen"
---
# **mothers day card**
**Skip it**
Soft demand (-99.1% this quarter) — this niche doesn't clear our bar today.
Market size 61Growth 0Conversion 63Competition 71Returns 99Price range 0Avg price 13Brand share 73Review moat 57Quality gap 22
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£527K**
£527K/yr · 2.0M searches
**Review moat**
**Good****1,200.03**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£4.75**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-99.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.12–£12.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mothers day card is a £527K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mothers day card market data**
- **Units sold / yr**
- **150K–200K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£713K–£950K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#1,939**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **16.3%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**61%**
Top 20: 99%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**34%**
- Absolutely Yours35% - Erwoullt9% - BestaFiesta7% - Me To You6% - Huxters5% - UNIPOP4%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -99.1% search growth over the last 90 days.
1.0M600KSpike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 2079.5×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/mothers-day-card/trend)
## **Top mothers day card search terms**
- **mothers day card**1.5M/yr-99.2%7.0% conv. - **mothers day cards**114K/yr-98.9%3.9% conv. - **happy mothers day card**35K/yr-97.1%5.9% conv. - **mothers day cards for mum**144K/yr-99.4%2.1% conv. - **mother day card**31K/yr-97.1%4.4% conv. - **happy mothers day**19K/yr-96.2%0.6% conv. - **mothersday card**31K/yr-99.1%5.2% conv. - **mothers day card from daughter**26K/yr-99.5%0.0% conv. - **mothers day card from son**20K/yr-99.6%0.0% conv. - **mother s day cards**5K/yr-98.6%9.3% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/mothers-day-card/search-terms)
## **Top mothers day card products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£21K8%£42K12%£63K16%£84K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mothers Day Card. Card for Mum. Flower Design with Matching Envelope. 150x150mm. Ecofriendly. Printed and Packed in UK by Absolutely Yours.**Absolutely Yours**£3.15**4.6★991 rev](https://www.amazon.co.uk/dp/B09TBM5JSS) [2**Mothers Day Card. Heart of Flowers Design. Mothers Day Card with Matching Envelope. Size 150x150mm When Folded.**Absolutely Yours**£3.19**4.7★370 rev](https://www.amazon.co.uk/dp/B0CVXPN6TP) [3**Paper Happy Mothers Day Pop Up Card 3D Cut Out Word Greeting Card Pop Up Mothers Day Cards Wonder Love Cards for Mom Handmade Greeting Gift Card with Envelope for Mom Grandma Mother**Erwoullt**£5.52**4.6★96 rev](https://www.amazon.co.uk/dp/B09VG9NLXR) [4**Mothers Day Card. Card for Mum. Flowers in Vase Design with Matching Envelope. 150x150mm. Ecofriendly. Printed and Packed in UK by Absolutely Yours.**Absolutely Yours**£3.35**4.7★488 rev](https://www.amazon.co.uk/dp/B09TBN1PLY) [5**Old English Co. Lovely Mum Birthday Card for Her - Dark Flower Bunch and Butterfly Artwork Birthday Card for Mum from Children - Cute Mum Birthday Card (NOT 3D CARD)**Old English Company**£3.30**3.6★1,125 rev](https://www.amazon.co.uk/dp/B0CGVKTMMY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Happy Mothers Day Card for Women Watercolour Wildflower Wreath Blank Inside With Envelope Thoughtful Card for Mum 120x120mm**Eshodrom**£3.49**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GWHNT8BL) [**Mothers Day Card Beautiful Floral Flower Tulip Design 350gsm Thick Card Happy Mothers Day Cards For Mum Mummy Step Mum**BestaFiesta**£2.72**15 rev5mo ago](https://www.amazon.co.uk/dp/B0GMK55LMK) [**Birthday Cards Mothers Day Cards with Light and Music Orchid Oasis 10 Inch Forever Flower Bouquet Greeting Card Thank You Cards Get Well Soon for Her Women Wife Daughter Sister**Yinqing**£12.41**254 rev6mo ago](https://www.amazon.co.uk/dp/B0GH146CXS) [**Mothers Day Card Pop Up with Butterfly Floral Bouquet Handmade 3D Paper Design Perfect for Mum Grandma or Wife Includes Envelope Mini Note Card Unique Gift for Her**Moorlan**£4.98**1 rev7mo ago](https://www.amazon.co.uk/dp/B0GCKDSWVC) [**TheGiffter Mothers Day Card Gift for Mum Happy Mothers Day Card**TheGiffter**£4.75**39 rev9mo ago](https://www.amazon.co.uk/dp/B0FYPG8FQ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mothers Day Greeting Card (3.9x5.9) with Sunflower Kraft Envelope (6.9x4.3) Rustic Floral Design Especially for You Sticker Jute Twine Unique Gift for Mom Wife Women**LogHog**£3.13**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0F1XFW6SS) [**Happy Mothers Day Card for Women Watercolour Wildflower Wreath Blank Inside With Envelope Thoughtful Card for Mum 120x120mm**Eshodrom**£3.49**4.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GWHNT8BL) [**Paper Happy Mothers Day Pop Up Card 3D Cut Out Word Greeting Card Pop Up Mothers Day Cards Wonder Love Cards for Mom Handmade Greeting Gift Card with Envelope for Mom Grandma Mother**Erwoullt**£5.52**4.6★**▲ 1000%**](https://www.amazon.co.uk/dp/B09VG9NLXR) [**Mothers Day Card 3D Pop Up Mothers Day Card Happy Mothers Day Mothering Sunday Card Greeting Card with Envelope Mothers Day Gift from Daughter Son for Mum**Candcamp**£4.21**4.1★**▲ 1000%**](https://www.amazon.co.uk/dp/B0FVM2FKC2) [**Mothers Day Card Pop Up with Butterfly Floral Bouquet Handmade 3D Paper Design Perfect for Mum Grandma or Wife Includes Envelope Mini Note Card Unique Gift for Her**Moorlan**£4.98**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GCKDSWVC)
**~~View all trending →~~**
## **What buyers say about mothers day card**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“good quality greetings card”*
**Value For Money**11%
*“worth the money”*
**Advertised Vs Actual Product**10%
*“Exactly as advertised”*
**Design-Overall**9%
*“Beautiful heart card design”*
**Color**5%
*“colours are very pretty”*
**Ease Of Use**3%
*“Very nice simple”*
**Size-Overall**3%
*“It is a good size”*
**Paper Quality**2%
*“The card has been printed on high-quality paper that has a nice glossy shine to it”*
**Print Quality**2%
*“The print quality is clear and professional”*
**Fun/Entertainment Experience**2%
*“enjoyed the humour of it”*
### **What buyers complain about **
**Value For Money**17%
*“Not worth the price”*
**Advertised Vs Actual Product**16%
*“Misleading”*
**Size-Overall**11%
*“Larger than I expected”*
**3D Effect**11%
*“Not 3d- its a flat card”*
**Quality-Overall**9%
*“Very expensive for the quality”*
**Print Quality**5%
*“Horrible Pixelated Print”*
**Image/Picture Clarity**3%
*“Image also poorly framed with part of it cropped off which does not match the first image on the site”*
**Paper Quality**3%
*“its very overpriced for just a photo card”*
**Adhesion/Stickiness**2%
*“Non stick envelope”*
**Leak-Proof**2%
*“Whilst the card was great and as described, it was shipped with a Spa Hamper I also purchased which was damaged in transit and one of the products leaked over the card and ruined it”*
### **Top return reasons **
**Advertised Vs Actual Product**31%
**Value For Money**10%
**Quality-Overall**9%
**Size-Overall**9%
**3D Effect**8%
**Functionality-Overall**8%
**Wrinkles**5%
**Print Quality**3%
**Gifting Purpose**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is mothers day card profitable to sell on Amazon United Kingdom?**
- The niche generates £527K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -99.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the mothers day card niche?**
- 21 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in mothers day card?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.1%.
- **When does demand for mothers day card peak?**
- Demand peaks in Mar; the busiest month runs 2079.5× the quietest.
- **What does it cost to enter the mothers day card niche?**
- Listings span £2.12–£12.41; the average listing price is £4.75 (sweet spot $15–$100). The average incumbent carries 1,200 reviews — the moat a new listing must climb.
## **Related niches in Stationery & Office Supplies**
- 62 [**academic wall planner 2024/2025**](https://flapen.com/research/uk/stationery-office-supplies/academic-wall-planner-2024-2025)£10K/yr+216.7%**Worth a look**- 62 [**thank you gift bags**](https://flapen.com/research/uk/stationery-office-supplies/thank-you-gift-bags)£52K/yr+169.9%**Worth a look**- 62 [**money envelopes**](https://flapen.com/research/uk/stationery-office-supplies/money-envelopes)£292K/yr-4.7%**Worth a look**- 62 [**birthday cards for women**](https://flapen.com/research/uk/stationery-office-supplies/birthday-cards-for-women)£1.8M/yr-4.4%**Worth a look**- 63 [**box files**](https://flapen.com/research/uk/stationery-office-supplies/box-files)£773K/yr-23.5%**Worth a look**- 63 [**step dad fathers day card**](https://flapen.com/research/uk/stationery-office-supplies/step-dad-fathers-day-card)£33K/yr>1,000%**Worth a look**[**All Stationery & Office Supplies niches **](https://flapen.com/research/uk/stationery-office-supplies)