---
title: "Monthly Planner — £20K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/monthly-planner"
last_updated: "2026-07-31T15:35:36.829Z"
locale: en
meta:
description: "Niche score 46/100 · £20K/yr market · 106K searches/yr · £7.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £20K/yr market · 106K searches/yr · £7.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Monthly Planner — £20K/yr Amazon UK Niche (2026) - Flapen"
---
# **monthly planner**
**Skip it**
A small market ($20K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 56Conversion 30Competition 51Returns 96Price range 13Avg price 22Brand share 71Review moat 66Quality gap 42
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****850.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+29.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£7.91**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.87–£16.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£20K**
£20K/yr · 106K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, monthly planner is a £20K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **monthly planner market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£24K–£32K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **16.6%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**32%**
- Maridergo24% - Noted10% - Scandinote10% - Clear Mind Concepts9% - SWEETZER & ORANGE9% - RUKAR6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.4% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/monthly-planner/trend)
## **Top monthly planner search terms**
- **monthly planner**81K/yr+31.9%2.4% conv. - **monthly wall planner**13K/yr+15.0%1.6% conv. - **monthly planner pad**9K/yr+33.6%3.4% conv. - **month planner**4K/yr+19.1%3.9% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/monthly-planner/search-terms)
## **Top monthly planner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£6K40%£8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Monthly Planner Pad A4 Monthly To Do List Notepad 52 Tear Off Sheets Undated Calendar & Organizer Meal Planning or Business Plans for Home School Office 120gsm Thick Paper**Maridergo**£6.00**4.4★26 rev](https://www.amazon.co.uk/dp/B0FZ91YJHB) [2**Scandinote A4 Monthly Planner Pad 52 Sheets Undated Reusable Monthly Layouts (4+ Years) Desk Organiser To Do List & Goal Planner 100gsm Recycled Paper UK Made**Scandinote**£9.54**4.7★58 rev](https://www.amazon.co.uk/dp/B0CX2616D1) [3**A3 Monthly Planner Desk Pad Undated Calendar by Clear Mind Concepts**Clear Mind Concepts**£10.82**4.6★312 rev](https://www.amazon.co.uk/dp/B09RHGBZXT) [4**A4 monthly planner pad - undated desk calendar with colour coded days & a notes area - 52 tear-off sheets**Noted**£7.50**4.7★477 rev](https://www.amazon.co.uk/dp/B09M7K9TF2) [5**Sweetzer & Orange 2026-2027 Monthly Planner Notebook 7.5 x 9.5 Two-Year Calendar Planner January 2026 to December 2027 Clean Monthly Layout Sturdy 120gsm Paper Gold Spiral Binding**SWEETZER & ORANGE**£5.94**4.7★188 rev](https://www.amazon.co.uk/dp/B0FSK4SGLV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A3 Large Monthly Planner Pad 24 Tear Off Sheets Undated Calendar & Organizer To Do List Notepad Monthly Desk Pad Organiser for Home School Office Enough for 2 Years Use**Maridergo**£8.63**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H38GXCP9) [**Monthly Planner Pad A4 Monthly To Do List Notepad 52 Tear Off Sheets Undated Calendar & Organizer Meal Planning or Business Plans for Home School Office 120gsm Thick Paper**Maridergo**£6.00**26 rev8mo ago](https://www.amazon.co.uk/dp/B0FZ91YJHB) [**Sweetzer & Orange 2026-2027 Monthly Planner Notebook 7.5 x 9.5 Two-Year Calendar Planner January 2026 to December 2027 Clean Monthly Layout Sturdy 120gsm Paper Gold Spiral Binding**SWEETZER & ORANGE**£5.94**188 rev10mo ago](https://www.amazon.co.uk/dp/B0FSK4SGLV) [**Sweetzer & Orange 2026-2027 Monthly Planner Notebook 7.5 x 9.5 Two-Year Calendar Planner January 2026 to December 2027 Clean Monthly Layout Sturdy 120gsm Paper Gold Spiral Binding**SWEETZER & ORANGE**£6.52**188 rev10mo ago](https://www.amazon.co.uk/dp/B0FSK8SQPN) [**Rileys 2026-2027 Classic Academic Planner 20x15cm (Green)**Rileys & Co**£5.85**3,347 rev10mo ago](https://www.amazon.co.uk/dp/B0FSJVGXYN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rileys 2026-2027 Classic Academic Planner 20x15cm (Green)**Rileys & Co**£5.85**4.4★**▲ 278%**](https://www.amazon.co.uk/dp/B0FSJVGXYN) [**A3 Large Monthly Planner Pad 24 Tear Off Sheets Undated Calendar & Organizer To Do List Notepad Monthly Desk Pad Organiser for Home School Office Enough for 2 Years Use**Maridergo**£8.63**0.0★**▲ 276%**](https://www.amazon.co.uk/dp/B0H38GXCP9) [**SURFOU Magnetic Whiteboard for Fridge Calendar A3 Monthly Planner Dry Wipe Board for Tasks to-Do Lists Shopping Meal Planning for Home and Office with 4 Dry Erase Pens and Eraser**SURFOU**£9.07**4.5★**▲ 259%**](https://www.amazon.co.uk/dp/B0FDKYKL1P) [**Sweetzer & Orange 2026-2027 Monthly Planner Notebook 7.5 x 9.5 Two-Year Calendar Planner January 2026 to December 2027 Clean Monthly Layout Sturdy 120gsm Paper Gold Spiral Binding**SWEETZER & ORANGE**£5.94**4.7★**▲ 160%**](https://www.amazon.co.uk/dp/B0FSK4SGLV) [**MCCORL Whiteboard Calendar for Fridge and Wall Weekly/Monthly Planner Self Adhesive (Stick on Any Smooth Surface) Perfect as Family Chores Chart Reminder and Memo Board Dry wipeable**MCCORL**£11.84**4.3★**▲ 91%**](https://www.amazon.co.uk/dp/B0DNPWXGNS)
**~~View all trending →~~**
## **What buyers say about monthly planner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**14%
*“True to description”*
**Document Organizing/Classification**13%
*“Lovely monthly organiser pad”*
**Ease Of Use**13%
*“Easy to use”*
**Quality-Overall**12%
*“Excellent for my product just what I needed”*
**Value For Money**10%
*“Good value”*
**Size-Overall**6%
*“excellent size”*
**Paper Quality**6%
*“the paper is a nice thicker quality”*
**Design-Overall**5%
*“Good quality layout”*
**Writing Experience**4%
*“Great to write on daily notes”*
**Color**2%
*“The colours are solid”*
### **What buyers complain about **
**Size-Overall**34%
*“not fit for purpose”*
**Quality-Overall**17%
*“Poor quality”*
**Value For Money**16%
*“honestly not worth the money”*
**Strength**6%
*“flimsy”*
**Smudge Resistance**4%
*“Printing smudges when wet”*
**Design-Overall**3%
*“Poorly designed”*
### **Top return reasons **
**Size-Overall**52%
**Magnetic Strength/Adsorption**7%
**Adhesion/Stickiness**7%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Strength**5%
**Functionality-Overall**4%
**Defective Material/Parts**2%
**Wrinkles**1%
**Print Quality**1%
## **Common questions**
- **Is monthly planner profitable to sell on Amazon United Kingdom?**
- The niche generates £20K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the monthly planner niche?**
- 18 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in monthly planner?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.8%.
- **When does demand for monthly planner peak?**
- Demand peaks in Jan–Sep; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the monthly planner niche?**
- Listings span £3.87–£16.62; the average listing price is £7.91 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.
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