---
title: "Search terms — meal planner board - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/meal-planner-board/search-terms"
last_updated: "2026-07-31T14:54:58.892Z"
locale: en
meta:
  description: "Niche score 43/100 · £80K/yr market · 160K searches/yr · £8.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £80K/yr market · 160K searches/yr · £8.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — meal planner board - Flapen"
---

# **meal planner board**

**Skip it**

Soft demand (-22.3% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 14Conversion 63Competition 41Returns 96Price range 27Avg price 25Brand share 55Review moat 45Quality gap 53

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,027.35**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£4.41–£18.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£8.99**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£80K**

£80K/yr · 160K searches

**Growth**

**Bad****-22.3%**

90-day search growth — must beat 0% to launch