[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-stationery-office-supplies-lego-voucher":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":180,"baselines":216,"demand":221,"seasonality":506,"brandShare":519,"products":534,"feedback":581,"searchTerms":668,"related":678,"lastUpdated":165},"29d5f28463eafdae97a9bb104e819911","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":82,"label":83,"slug":84,"href":85},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":150,"avgRating":151,"avgReviewCount":152,"avgPrice":153,"priceMin":154,"priceMax":155,"productCount":156,"unitsSoldMax":157,"sponsoredPct":158,"returnRate":159,"successfulLaunches360":160,"newProducts360":160,"amazonNicheId":138,"title":161,"slug":162,"href":163,"leafCategoryName":164,"scrapedAt":165,"brandCount":166,"brandCountYearAgo":167,"sellerCount":168,"signals":169,"avgBsr":170,"pageQuality":160,"unitsSoldMin":171,"unitsSoldAvgMin":172,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":150,"top20BrandShare":150,"primePct":178,"oosRate":179},60967,64399,1.7285,0.0819,0.0942,1,4.56,389,10.05,5.98,17.3,5,6000,0.4,0.0152,0,"lego voucher","lego-voucher","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Flego-voucher","Cards & Card Stock","2026-07-29T12:16:44.895006+00:00",4,2,65,[],6577,5000,250,500,50250,60300,45,192,0.8,0.085,{"score":181,"verdict":182,"components":183},34,"skip",[184,189,192,196,198,200,203,208,210,212],{"key":185,"score":186,"weight":187,"raw":188},"marketSize",15,0.15,60967.18,{"key":190,"score":191,"weight":187,"raw":148},"growth",35,{"key":193,"score":194,"weight":195,"raw":149},"conversion",85,0.1,{"key":197,"score":160,"weight":187,"raw":150},"competition",{"key":199,"score":160,"weight":195,"raw":150},"brandShare",{"key":201,"score":202,"weight":195,"raw":151},"qualityGap",32,{"key":204,"score":205,"weight":206,"raw":207},"reviewMoat",81,0.05,389.4,{"key":209,"score":194,"weight":195,"raw":159},"returns",{"key":211,"score":181,"weight":206,"raw":153},"avgPrice",{"key":213,"score":214,"weight":206,"raw":215},"priceRange",20,0.20318021201413433,{"avgRating":217,"medianPrice":218,"medianReturnRate":219,"nichesTracked":220},4.36,12.12,0.0064,27606,{"points":222,"droppedPartialWeek":505},[223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,276,279,282,285,288,291,293,296,299,302,305,308,311,314,317,320,323,325,328,331,334,337,340,343,346,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,437,440,443,446,449,452,455,458,461,464,466,469,472,475,478,481,484,487,490,493,496,499,502],{"week":224,"volume":225},"2024-09-15",427,{"week":227,"volume":228},"2024-09-22",472,{"week":230,"volume":231},"2024-09-29",526,{"week":233,"volume":234},"2024-10-06",988,{"week":236,"volume":237},"2024-10-13",643,{"week":239,"volume":240},"2024-10-20",506,{"week":242,"volume":243},"2024-10-27",517,{"week":245,"volume":246},"2024-11-03",647,{"week":248,"volume":249},"2024-11-10",940,{"week":251,"volume":252},"2024-11-17",919,{"week":254,"volume":255},"2024-11-24",1263,{"week":257,"volume":258},"2024-12-01",2067,{"week":260,"volume":261},"2024-12-08",2573,{"week":263,"volume":264},"2024-12-15",3088,{"week":266,"volume":267},"2024-12-22",3864,{"week":269,"volume":270},"2024-12-29",1970,{"week":272,"volume":273},"2025-01-05",1034,{"week":275,"volume":246},"2025-01-26",{"week":277,"volume":278},"2025-02-02",671,{"week":280,"volume":281},"2025-02-09",666,{"week":283,"volume":284},"2025-02-16",641,{"week":286,"volume":287},"2025-02-23",559,{"week":289,"volume":290},"2025-03-02",604,{"week":292,"volume":231},"2025-03-09",{"week":294,"volume":295},"2025-03-16",453,{"week":297,"volume":298},"2025-03-23",505,{"week":300,"volume":301},"2025-03-30",529,{"week":303,"volume":304},"2025-04-06",434,{"week":306,"volume":307},"2025-04-13",310,{"week":309,"volume":310},"2025-04-20",399,{"week":312,"volume":313},"2025-04-27",413,{"week":315,"volume":316},"2025-05-04",426,{"week":318,"volume":319},"2025-05-11",474,{"week":321,"volume":322},"2025-05-18",477,{"week":324,"volume":240},"2025-05-25",{"week":326,"volume":327},"2025-06-01",509,{"week":329,"volume":330},"2025-06-08",619,{"week":332,"volume":333},"2025-06-15",587,{"week":335,"volume":336},"2025-06-22",423,{"week":338,"volume":339},"2025-06-29",470,{"week":341,"volume":342},"2025-07-06",763,{"week":344,"volume":345},"2025-07-13",885,{"week":347,"volume":333},"2025-07-20",{"week":349,"volume":350},"2025-07-27",469,{"week":352,"volume":353},"2025-08-03",341,{"week":355,"volume":356},"2025-08-10",479,{"week":358,"volume":359},"2025-08-17",430,{"week":361,"volume":362},"2025-08-24",515,{"week":364,"volume":365},"2025-08-31",597,{"week":367,"volume":368},"2025-09-07",721,{"week":370,"volume":371},"2025-09-14",745,{"week":373,"volume":374},"2025-09-21",774,{"week":376,"volume":377},"2025-09-28",708,{"week":379,"volume":380},"2025-10-05",878,{"week":382,"volume":383},"2025-10-12",986,{"week":385,"volume":386},"2025-10-19",794,{"week":388,"volume":389},"2025-10-26",824,{"week":391,"volume":392},"2025-11-02",1061,{"week":394,"volume":395},"2025-11-09",1383,{"week":397,"volume":398},"2025-11-16",1642,{"week":400,"volume":401},"2025-11-23",2134,{"week":403,"volume":404},"2025-11-30",2836,{"week":406,"volume":407},"2025-12-07",4129,{"week":409,"volume":410},"2025-12-14",5043,{"week":412,"volume":413},"2025-12-21",6214,{"week":415,"volume":416},"2025-12-28",3702,{"week":418,"volume":419},"2026-01-04",1339,{"week":421,"volume":422},"2026-01-11",1119,{"week":424,"volume":425},"2026-01-18",1015,{"week":427,"volume":428},"2026-01-25",1027,{"week":430,"volume":431},"2026-02-01",1062,{"week":433,"volume":434},"2026-02-08",924,{"week":436,"volume":380},"2026-02-15",{"week":438,"volume":439},"2026-02-22",799,{"week":441,"volume":442},"2026-03-01",1022,{"week":444,"volume":445},"2026-03-08",776,{"week":447,"volume":448},"2026-03-15",880,{"week":450,"volume":451},"2026-03-22",839,{"week":453,"volume":454},"2026-03-29",823,{"week":456,"volume":457},"2026-04-05",881,{"week":459,"volume":460},"2026-04-12",626,{"week":462,"volume":463},"2026-04-19",728,{"week":465,"volume":79},"2026-04-26",{"week":467,"volume":468},"2026-05-03",848,{"week":470,"volume":471},"2026-05-10",938,{"week":473,"volume":474},"2026-05-17",838,{"week":476,"volume":477},"2026-05-24",663,{"week":479,"volume":480},"2026-05-31",645,{"week":482,"volume":483},"2026-06-07",831,{"week":485,"volume":486},"2026-06-14",768,{"week":488,"volume":489},"2026-06-21",2124,{"week":491,"volume":492},"2026-06-28",1246,{"week":494,"volume":495},"2026-07-05",727,{"week":497,"volume":498},"2026-07-12",884,{"week":500,"volume":501},"2026-07-19",752,{"week":503,"volume":504},"2026-07-26",669,false,[507,508,509,510,511,512,513,514,515,516,517,518],0.9753538142906455,0.7337639923073129,0.6586833670299325,0.542393609152325,0.6117329914361326,0.7970938737939083,0.6788500419152818,0.4472646580206124,0.5914746430156459,0.7261896543222052,1.3491789535973173,3.4347518779689987,{"top":520,"otherBrandCount":160,"otherClickShare":533},[521,524,527,530],{"brand":522,"clickShare":523},"Chronicle Books",0.44179999999999997,{"brand":525,"clickShare":526},"Bezzerwizzer",0.2171,{"brand":528,"clickShare":529},"LEGO",0.1938,{"brand":531,"clickShare":532},"Hallmark",0.1473,1.1102230246251565e-16,[535,546,556,565,572],{"asin":536,"title":537,"brand":522,"imageUrl":538,"price":539,"rating":540,"reviews":541,"clickShare90":542,"clickShare360":543,"launchDate":544,"amazonUrl":545},"1452179697","LEGO Note Brick (Blue-Green): (Fun Stationery for LEGO Fans Note Paper for LEGO Lovers)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4176voILazL.jpg",9.12,4.6,892,0.3488,0.3464,"2019-09-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002F1452179697",{"asin":547,"title":548,"brand":525,"imageUrl":549,"price":550,"rating":551,"reviews":552,"clickShare90":526,"clickShare360":553,"launchDate":554,"amazonUrl":555},"B0DX26KGCY","Asmodee Brick Like This! The Official LEGO Party Game - A fast fun building game for families kids teens adults Play in 15mins with 2-8 Players Ages 7+ English Version","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41E+q4Y3X7L.jpg",10.24,4.5,987,0.1727,"2025-05-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DX26KGCY",{"asin":557,"title":558,"brand":528,"imageUrl":559,"price":560,"rating":561,"reviews":181,"clickShare90":529,"clickShare360":562,"launchDate":563,"amazonUrl":564},"B06WP25YD8","LEGO Birthday Greeting Card Promo Item 5004931 (1x card supplied)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51yYM4O8+cL.jpg",7.63,3.7,0.0576,"2017-02-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB06WP25YD8",{"asin":566,"title":567,"brand":531,"imageUrl":568,"price":154,"rating":156,"reviews":214,"clickShare90":532,"clickShare360":569,"launchDate":570,"amazonUrl":571},"B0F74DDL9X","Hallmark Birthday Card LEGO Characters 3D & Pop Up Design Yellow","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41oiG3BxHuL.jpg",0.3906,"2025-05-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F74DDL9X",{"asin":573,"title":574,"brand":522,"imageUrl":575,"price":155,"rating":156,"reviews":576,"clickShare90":577,"clickShare360":578,"launchDate":579,"amazonUrl":580},"1797240463","Chronicle Books LEGO Minifigures: 100 Collectible Postcards","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rWcYlZrDL.jpg",14,0.093,0.0326,"2025-07-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002F1797240463",{"love":582,"hate":638,"returnReasons":646},[583,590,597,604,610,616,621,626,630,634],{"topic":584,"percentOfMentions":585,"verbatims":586},"Fun\u002FEntertainment Experience",0.569,[587,588,589],"Fun game","Great family game","Good fun",{"topic":591,"percentOfMentions":592,"verbatims":593},"Value For Money",0.1609,[594,595,596],"Good if discounted","Good value","Worth the money",{"topic":598,"percentOfMentions":599,"verbatims":600},"Quality-Overall",0.0805,[601,602,603],"Good quality as expected from Lego","Great quality","Good quality, easy to understand, although it took a while to work out what the second lot of cards are for - if I had looked at the accompanying paper in the bix I would have known",{"topic":605,"percentOfMentions":606,"verbatims":607},"Gifting Purpose",0.069,[608,609],"Gift","Great gift",{"topic":611,"percentOfMentions":612,"verbatims":613},"Ease Of Use",0.0345,[614,615],"is accessible to all ages","Its a simple concept",{"topic":617,"percentOfMentions":618,"verbatims":619},"Trivia Games",0.0172,[620],"What a brilliant little family game",{"topic":622,"percentOfMentions":623,"verbatims":624},"Recycle\u002FReuse",0.0115,[625],"neatly stored in a reusable box",{"topic":627,"percentOfMentions":623,"verbatims":628},"Strength",[629],"Sturdy box and easy to use",{"topic":631,"percentOfMentions":623,"verbatims":632},"Size-Overall",[633],"The perfect size to bring on holiday",{"topic":635,"percentOfMentions":623,"verbatims":636},"Portability",[637],"Perfect for travelling",[639,643],{"topic":631,"percentOfMentions":640,"verbatims":641},0.3333,[642],"Cons: box is very big for the content",{"topic":591,"percentOfMentions":640,"verbatims":644},[645],"I would not see it as good value if paying full price",[647,649,651,653,656,658,660,663,665,666],{"reason":605,"pct":648},0.2609,{"reason":591,"pct":650},0.1957,{"reason":631,"pct":652},0.087,{"reason":654,"pct":655},"Advertised Vs Actual Product",0.0652,{"reason":657,"pct":655},"Defective Material\u002FParts",{"reason":659,"pct":655},"Adhesion\u002FStickiness",{"reason":661,"pct":662},"Product Condition",0.0435,{"reason":664,"pct":662},"Scratch Resistance",{"reason":598,"pct":662},{"reason":667,"pct":662},"Water Resistance",[669,674],{"term":670,"volume":671,"growthQoq":672,"conversionRate":673},"lego gift card",48357,0.1278,0.0006,{"term":161,"volume":675,"growthQoq":676,"conversionRate":677},16042,-0.0554,0.0004,[679,686,691,696,701,707],{"title":680,"href":681,"score":682,"verdict":683,"marketSize":684,"growth90":685},"academic wall planner 2024\u002F2025","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Facademic-wall-planner-2024-2025",62,"watch",10408.91,2.1671,{"title":687,"href":688,"score":682,"verdict":683,"marketSize":689,"growth90":690},"thank you gift bags","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fthank-you-gift-bags",52014.15,1.6992,{"title":692,"href":693,"score":682,"verdict":683,"marketSize":694,"growth90":695},"money envelopes","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fmoney-envelopes",291577.37,-0.0467,{"title":697,"href":698,"score":682,"verdict":683,"marketSize":699,"growth90":700},"birthday cards for women","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fbirthday-cards-for-women",1764556.16,-0.0439,{"title":702,"href":703,"score":704,"verdict":683,"marketSize":705,"growth90":706},"box files","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fbox-files",63,773005.59,-0.2346,{"title":708,"href":709,"score":704,"verdict":683,"marketSize":710,"growth90":711},"step dad fathers day card","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fstep-dad-fathers-day-card",32784.09,48.0393]