---
title: "Search terms — leaving card - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/leaving-card/search-terms"
last_updated: "2026-07-31T17:52:35.490Z"
locale: en
meta:
  description: "Niche score 56/100 · £158K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £158K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — leaving card - Flapen"
---

# **leaving card**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 52Conversion 83Competition 75Returns 99Price range 0Avg price 10Brand share 76Review moat 84Quality gap 19

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****320.79**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Growth**

**Good****+22.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£158K**

£158K/yr · 469K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£3.72**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.29–£8.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")