---
title: "Labels — £633K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/labels"
last_updated: "2026-07-31T21:33:22.985Z"
locale: en
meta:
description: "Niche score 44/100 · £633K/yr market · 1.0M searches/yr · £3.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £633K/yr market · 1.0M searches/yr · £3.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Labels — £633K/yr Amazon UK Niche (2026) - Flapen"
---
# **labels**
**Skip it**
Prices mostly outside the sweet spot ($2.10–$8.06) — this niche doesn't clear our bar today.
Market size 66Growth 22Conversion 98Competition 16Returns 100Price range 0Avg price 11Brand share 41Review moat 45Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£633K**
£633K/yr · 1.0M searches
**Review moat**
**Okay****2,023.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£3.78**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.10–£8.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, labels is a £633K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **labels market data**
- **Units sold / yr**
- **150K–200K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£567K–£756K**
- units × avg price
- **Conversion rate**
- **16.2%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**99**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**13%**
- Double Dragon41% - Q-Connect13% - SmithPackaging11% - eCompostable9% - EJI Labels7% - ilauke6% - Open — no brand owns it (4 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
25K15KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/labels/trend)
## **Top labels search terms**
- **labels**254K/yr-3.8%9.1% conv. - **sticky labels**239K/yr-9.9%14.4% conv. - **labels stickers**118K/yr+0.3%9.5% conv. - **address labels**67K/yr-18.2%9.3% conv. - **sticky labels on a roll**40K/yr+16.8%21.1% conv. - **label stickers**37K/yr+4.1%7.6% conv. - **label**40K/yr-18.0%3.4% conv. - **white sticky labels**36K/yr-14.2%19.1% conv. - **white labels**29K/yr-4.7%17.6% conv. - **sticker labels**25K/yr-6.6%8.8% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/labels/search-terms)
## **Top labels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£95K30%£190K45%£285K60%£380K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Double Dragon Address Labels | 250 Labels/Roll | 89mm x 36mm | Self-Adhesive White Stickers | BPA-Free | Handwriting Laser & Inkjet Printer Compatible | For Shipping Filing Storage & Food Container**Double Dragon**£3.11**4.7★514 rev](https://www.amazon.co.uk/dp/B0DN1S8DQM) [2**Q-Connect Address Label Roll Repositionable Self Adhesive 89 mm x 36 mm White KF26092 200 Count ( Pack of 1)**Q-Connect**£2.35**4.6★10,742 rev](https://www.amazon.co.uk/dp/B000NMAOYM) [3**SmithPackaging Address Label Roll Self Adhesive 89 mm x 36 mm White 250 Labels Per Roll**SmithPackaging**£3.70**4.7★598 rev](https://www.amazon.co.uk/dp/B0CTYSH9JS) [4![eCompostable Self Adhesive Address Labels 89x36mm 250 White Sticky Labels Roll for Mailing [Non Thermal] Packaging & Organisation Labels Stickers](https://m.media-amazon.com/images/I/31G2MZUxI2L.jpg)**eCompostable Self Adhesive Address Labels 89x36mm 250 White Sticky Labels Roll for Mailing \[Non Thermal\] Packaging & Organisation Labels Stickers**eCompostable**£3.34**4.6★96 rev](https://www.amazon.co.uk/dp/B0GK27G9TM) [5**EJI Labels. 96 x Plain White Labels. Self Adhesive Address Labels. 100x50mm. Sticky. Blank Postage Stickers.**EJI Labels**£3.37**4.6★861 rev](https://www.amazon.co.uk/dp/B0CST39V46)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blake Everyday - Address Roll Labels (89 x 36mm) - 250 Labels - Self-Adhesive Label Stickers - Shipping Sticker 3.5 x 1.4 Inches - Office Organization Food Labelling & Business Supplies**Blake**£2.51**9 rev5mo ago](https://www.amazon.co.uk/dp/B0GLHZVCSK) [![eCompostable Self Adhesive Address Labels 89x36mm 250 White Sticky Labels Roll for Mailing [Non Thermal] Packaging & Organisation Labels Stickers](https://m.media-amazon.com/images/I/31G2MZUxI2L.jpg)**eCompostable Self Adhesive Address Labels 89x36mm 250 White Sticky Labels Roll for Mailing \[Non Thermal\] Packaging & Organisation Labels Stickers**eCompostable**£3.34**96 rev6mo ago](https://www.amazon.co.uk/dp/B0GK27G9TM) [**SmithPackaging Address Label Roll Self Adhesive 89 mm x 36 mm White 250 Labels Per Roll**SmithPackaging**£3.70**598 rev2y ago](https://www.amazon.co.uk/dp/B0CTYSH9JS) [**EJI Labels. 96 x Plain White Labels. Self Adhesive Address Labels. 100x50mm. Sticky. Blank Postage Stickers.**EJI Labels**£3.37**861 rev2y ago](https://www.amazon.co.uk/dp/B0CST39V46) [**500 Pack 40 x 20 mm White Labels Stickers Sticky Labels**TownStix**£3.34**1,282 rev3y ago](https://www.amazon.co.uk/dp/B0BRL13D85)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blake Everyday - Address Roll Labels (89 x 36mm) - 250 Labels - Self-Adhesive Label Stickers - Shipping Sticker 3.5 x 1.4 Inches - Office Organization Food Labelling & Business Supplies**Blake**£2.51**4.8★**▲ 287%**](https://www.amazon.co.uk/dp/B0GLHZVCSK) [**SmithPackaging Address Label Roll Self Adhesive 89 mm x 36 mm White 250 Labels Per Roll**SmithPackaging**£3.70**4.7★**▲ 240%**](https://www.amazon.co.uk/dp/B0CTYSH9JS) [![eCompostable Self Adhesive Address Labels 89x36mm 250 White Sticky Labels Roll for Mailing [Non Thermal] Packaging & Organisation Labels Stickers](https://m.media-amazon.com/images/I/31G2MZUxI2L.jpg)**eCompostable Self Adhesive Address Labels 89x36mm 250 White Sticky Labels Roll for Mailing \[Non Thermal\] Packaging & Organisation Labels Stickers**eCompostable**£3.34**4.6★**▲ 158%**](https://www.amazon.co.uk/dp/B0GK27G9TM) [**Just Stationery 19x12mm Sticky Label - White**Just stationery**£2.10**4.5★**▲ 92%**](https://www.amazon.co.uk/dp/B009CVGGOC) [**Double Dragon Address Labels | 250 Labels/Roll | 89mm x 36mm | Self-Adhesive White Stickers | BPA-Free | Handwriting Laser & Inkjet Printer Compatible | For Shipping Filing Storage & Food Container**Double Dragon**£3.11**4.7★**▲ 36%**](https://www.amazon.co.uk/dp/B0DN1S8DQM)
**~~View all trending →~~**
## **What buyers say about labels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Good Value”*
**Advertised Vs Actual Product**18%
*“As described”*
**Quality-Overall**17%
*“Good quality and easy to apply”*
**Adhesion/Stickiness**15%
*“Sticky”*
**Ease Of Use**14%
*“Easy to use”*
**Size-Overall**7%
*“Good Size”*
**Writing Experience**1%
*“Easy to write on”*
**Strength**1%
*“Not flimsy at all”*
**Paper Quality**1%
*“The paper is matt”*
**Document Organizing/Classification**1%
*“These 250 sticky labels stick well, peel easily, and are perfect for organizing everything”*
### **What buyers complain about **
**Adhesion/Stickiness**33%
*“Not very sticky”*
**Value For Money**13%
*“Expensive delivery”*
**Quality-Overall**10%
*“Cheap”*
**Size-Overall**10%
*“A little large”*
**Thickness**4%
*“Thin”*
**Paper Quality**4%
*“Does the trick just annoying paper you have to tear off after removing the lable”*
**Smudge Resistance**4%
*“Smudge”*
**Ease Of Cleaning**4%
*“it needs heavy scraping”*
**Functionality-Overall**2%
*“Do not do what they are supposed to”*
**Durability**1%
*“came off after few days”*
### **Top return reasons **
**Size-Overall**62%
**Adhesion/Stickiness**18%
**Advertised Vs Actual Product**6%
**Compatibility-Overall**4%
**Functionality-Overall**3%
**Paper Brightness**2%
**Paper Compatibility**2%
**Value For Money**2%
**Ease Of Use**1%
**Water Resistance**1%
## **Common questions**
- **Is labels profitable to sell on Amazon United Kingdom?**
- The niche generates £633K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the labels niche?**
- 10 brands and 99 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in labels?**
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Quality-Overall. The return rate is 0.1%.
- **When does demand for labels peak?**
- Demand peaks in Sep; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the labels niche?**
- Listings span £2.10–£8.06; the average listing price is £3.78 (sweet spot $15–$100). The average incumbent carries 2,024 reviews — the moat a new listing must climb.
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