---
title: "Journal — £133K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/journal"
last_updated: "2026-07-31T21:33:53.363Z"
locale: en
meta:
description: "Niche score 44/100 · £133K/yr market · 574K searches/yr · £9.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £133K/yr market · 574K searches/yr · £9.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Journal — £133K/yr Amazon UK Niche (2026) - Flapen"
---
# **journal**
**Skip it**
Prices mostly outside the sweet spot ($3.27–$16.47) — this niche doesn't clear our bar today.
Market size 30Growth 21Conversion 31Competition 63Returns 97Price range 11Avg price 29Brand share 66Review moat 56Quality gap 23
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,259.18**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£133K**
£133K/yr · 574K searches
**Avg price**
**Okay****£9.52**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.27–£16.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, journal is a £133K/yr Amazon United Kingdom market (574K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **journal market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£119K–£143K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#239**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**65%**
Top 20: 98%
**Top-5 click share**
**47%**
Top 20: 92%
**Open market**
**30%**
- Smarpau36% - UrBestSelf8% - AUTEMPO8% - OMEYA7% - BIHIYII6% - YIEO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
60K40KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/journal/trend)
## **Top journal search terms**
- **journals for women**433K/yr-7.0%1.5% conv. - **daily journal**45K/yr-17.3%0.5% conv. - **journal for women**35K/yr-4.7%1.2% conv. - **journaling book**10K/yr-19.8%0.3% conv. - **diary journal**10K/yr-12.1%0.3% conv. - **journal diary**9K/yr-26.5%0.4% conv. - **fancy notebook**7K/yr+6.9%0.3% conv. - **diary book**6K/yr-15.3%0.2% conv. - **cool notebook**6K/yr+2.7%0.1% conv. - **journalling book**6K/yr-11.8%0.9% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/journal/search-terms)
## **Top journal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£13K15%£20K20%£27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smarpau Notebook A5 240 Pages Wirebound Spiral Notebooks for Writing**Smarpau**£8.22**4.4★169 rev](https://www.amazon.co.uk/dp/B0F1TFTTGN) [2**Smarpau A5 Journal Notebook 180 Pages Hardback Lined Notebook Thick Leather Journal for Women No Bleed for Writing Notepad for Office School Travel (Light Pink)**Smarpau**£5.03**4.6★424 rev](https://www.amazon.co.uk/dp/B0DQGWDPDF) [3**AUTEMPO A5 Journal Notebook Lined 192 Pages Hardcover Sage Green**AUTEMPO**£7.61**4.6★155 rev](https://www.amazon.co.uk/dp/B0DJX2BXGZ) [4**OMEYA Leather Journal Notebook Travel journals for Women refillable Butterfly Notebook Lined Personal Diary Writing Notebook Gifts A5 16.5 x 23.4cm (Blue)**OMEYA**£10.69**4.7★4,784 rev](https://www.amazon.co.uk/dp/B093P4RC8K) [5**BIHIYII A5 Journal Notebook 192 Pages A5 Notebook Hardcover Leather Lined Note Book 100gsm Lined Paper Journal for Women Men Notepad for Diary Office School Travel Writing 14.5 x 21cm (Pink)**BIHIYII**£6.58**4.9★23 rev](https://www.amazon.co.uk/dp/B0G6ZNCXCN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EMSHOI A5 Lined Notebook Hardcover Leather Notepad 192 Pages Purple**EMSHOI**£6.92**37 rev6mo ago](https://www.amazon.co.uk/dp/B0GHYH8BWN) [**BIHIYII A5 Journal Notebook 192 Pages A5 Notebook Hardcover Leather Lined Note Book 100gsm Lined Paper Journal for Women Men Notepad for Diary Office School Travel Writing 14.5 x 21cm (Pink)**BIHIYII**£6.58**23 rev7mo ago](https://www.amazon.co.uk/dp/B0G6ZNCXCN) [**Guided Journal for Women | 13-Week Mindfulness Self-Care & Personal Growth**Simply Zen**£16.47**156 rev9mo ago](https://www.amazon.co.uk/dp/B0FTSZ9H4L) [**Lanpn Self Care Journal for Women Self Love Guided Journals with Prompts Daily Reflection Wellness & Gratitude Planner 5 Minute Mental Health Notebook Mood Mindfulness Log 240 Pages**Lanpn**£13.31**105 rev1y ago](https://www.amazon.co.uk/dp/B0FJM1XDHR) [**A5 Journal Notebook 200 Pages Leather Notebook Journal for Men/Women Hardback Note Book with 80GSM Lined Paper No Bleed for Writing Notepad for Office School Supplies Orange**YIEO**£5.14**138 rev1y ago](https://www.amazon.co.uk/dp/B0FJ744BVV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EMSHOI A5 Lined Notebook Hardcover Leather Notepad 192 Pages Purple**EMSHOI**£6.92**4.8★**▲ 455%**](https://www.amazon.co.uk/dp/B0GHYH8BWN) [**BIHIYII A5 Journal Notebook 192 Pages A5 Notebook Hardcover Leather Lined Note Book 100gsm Lined Paper Journal for Women Men Notepad for Diary Office School Travel Writing 14.5 x 21cm (Pink)**BIHIYII**£6.58**4.9★**▲ 309%**](https://www.amazon.co.uk/dp/B0G6ZNCXCN) [**ipoul Floral Journal for women Hardcover Notebook A5 6x8 Ruled Pages Lay Flat Pretty Lily Flower Pink Cute Writing Notebook Personalised Journal**ipoul**£11.15**4.7★**▲ 268%**](https://www.amazon.co.uk/dp/B0DPWXPF61) [**ROBCURSE A5 Notebook 300 Pages/150 Sheets Spiral Notepad Hardback Tree Embossed Leather Cover Double Spiral Binding Ruled Journal for Women Men 100GSM Lined Paper No Bleed Green 14.7 x 21 cm**ROBCURSE**£9.37**4.6★**▲ 218%**](https://www.amazon.co.uk/dp/B0F8R7WPTV) [**OMEYA Leather Journal Notebook Travel journals for Women refillable Butterfly Notebook Lined Personal Diary Writing Notebook Gifts A5 16.5 x 23.4cm (Blue)**OMEYA**£10.69**4.7★**▲ 214%**](https://www.amazon.co.uk/dp/B093P4RC8K)
**~~View all trending →~~**
## **What buyers say about journal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“High-quality, great price and arrived promptly”*
**Paper Quality**21%
*“The paper quality is impressive—smooth to write on”*
**Value For Money**12%
*“Great value for money”*
**Color**5%
*“pretty colour”*
**Writing Experience**4%
*“the pen is nice to write with”*
**Advertised Vs Actual Product**4%
*“Just as advertised”*
**Design-Overall**3%
*“Love the design”*
**Ease Of Use**3%
*“Very useful”*
**Leather Quality**3%
*“Looks like leather with a pen bonus”*
**Thickness**2%
*“Thick good quality book”*
### **What buyers complain about **
**Durability**20%
*“certainly won't be the last”*
**Value For Money**18%
*“its quite costly for what it is”*
**Ease Of Use**10%
*“I can't use it”*
**Advertised Vs Actual Product**10%
*“images dont match”*
**Color**10%
*“Will another in different colour”*
**Gifting Purpose**5%
*“For a gift its not as well presented”*
**Leather Quality**3%
*“Its NOT LEATHER it's Fake plastic”*
**Size-Overall**3%
*“It's more narrow”*
**Quality-Overall**3%
*“Not the best quality”*
### **Top return reasons **
**Size-Overall**27%
**Paper Quality**17%
**Color**16%
**Quality-Overall**13%
**Gifting Purpose**5%
**Product Condition**3%
**Stain Resistance**3%
**Advertised Vs Actual Product**2%
**Writing Experience**2%
**Print Quality**2%
## **Common questions**
- **Is journal profitable to sell on Amazon United Kingdom?**
- The niche generates £133K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the journal niche?**
- 22 brands and 25 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in journal?**
- Top complaints mined from reviews: Durability, Value For Money, Ease Of Use. The return rate is 0.5%.
- **When does demand for journal peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the journal niche?**
- Listings span £3.27–£16.47; the average listing price is £9.52 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.
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