---
title: "Infinity Pencil — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/infinity-pencil"
last_updated: "2026-07-31T21:36:17.470Z"
locale: en
meta:
description: "Niche score 43/100 · £11K/yr market · 76K searches/yr · £5.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £11K/yr market · 76K searches/yr · £5.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Infinity Pencil — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **infinity pencil**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 11Conversion 32Competition 50Returns 98Price range 10Avg price 16Brand share 61Review moat 70Quality gap 94
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****703.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£5.89**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-27.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.96–£16.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£11K**
£11K/yr · 76K searches
According to Flapen's Amazon United Kingdom niche tracking, infinity pencil is a £11K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **infinity pencil market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£18K–£24K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#330**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **83%**
- **Out of stock**
- **27.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**28%**
- AUAUY25% - DOETYD21% - Gruvox13% - vgggrd6% - OSDUE4% - Ainiv3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.
4K3KSpike '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/infinity-pencil/trend)
## **Top infinity pencil search terms**
- **infinity pencil**37K/yr-31.5%3.8% conv. - **everlasting pencil**11K/yr-20.5%2.0% conv. - **forever pencil**3K/yr-14.1%1.3% conv. - **eternal pencil**3K/yr-13.6%1.9% conv. - **cool pencils**4K/yr-16.0%0.1% conv. - **infinite pencil**4K/yr-35.0%2.5% conv. - **infinity pencils**5K/yr-37.8%3.5% conv. - **never ending pencil**3K/yr-11.1%2.5% conv. - **infinity pen**3K/yr-35.4%0.8% conv. - **endless pencil**2K/yr-31.9%2.5% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/infinity-pencil/search-terms)
## **Top infinity pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£56810%£1K15%£2K20%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DOETYD 6pcs Infinity Pencils Durable Writing Everlasting Pencil Forever Inkless Pencil with Eraser for Writing Drawing Kid School Office Home**DOETYD**£4.53**4.3★193 rev](https://www.amazon.co.uk/dp/B0CLRQ8TRK) [2**Gruvox 6Pcs Eternal Infinity Pencil - Endless Writing Drawing Sketching for Kids Reusable Inkless Personalised for Students - Home Office School Supplies**Gruvox**£5.18**4.8★16 rev](https://www.amazon.co.uk/dp/B0CQYT6D82) [3**AUAUY 2 PCS Metal Inkless Pencil Reusable Everlasting Pencil Black+Silver**AUAUY**£4.10**4.1★3,346 rev](https://www.amazon.co.uk/dp/B0BNHWZ4NF) [4**vgggrd Infinity Pencil with Eraser Reusable Inkless Colored Pencil for Writing Sketching Drawing School Supplies Durable Writing (5 Color)**vgggrd**£3.68**4.4★632 rev](https://www.amazon.co.uk/dp/B0DKTH7KT3) [5**AUAUY 6 PCS Inkless Pencil Everlasting Pencil with Rubbers on The End**AUAUY**£3.02**4.1★3,346 rev](https://www.amazon.co.uk/dp/B0BV6Y7JGY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**everpen Forever Pencil Metal Infinity Pencil with Replaceable Nib Metal Alloy Writing Instrument With 12 Colored Refill Tips Pencils for Drawing Sketching and Writing (2pcs-Black)**everpen**£16.29**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GVYG3T1Y) [**Metal Alloy Writing Instrument No Sharpening Required Forever Infinity Pencil with 12 Colored Refill Tips Reusable Inkless Everlasting Eternal Pen for Drawing Sketching Artists Students Teacher Gift**Penitue**£4.65**7 rev4mo ago](https://www.amazon.co.uk/dp/B0GS1YTV5D) [**Yolkify Pencils with Rubbers on the End Infinity Pencil with Eraser 12 PCS Colored Everlasting Pencils Reusable Inkless Pencil for Writing Drawing Students Home Office School Supplies**Yolkify**£6.11**1 rev7mo ago](https://www.amazon.co.uk/dp/B0G4TX5MW5) [**12 PCS Infinity Pencils with 24 Replaceable Tips Everlasting Pencil**AIUNBEST**£5.12**8 rev1y ago](https://www.amazon.co.uk/dp/B0FGCQQVBD) [**Gruvox 6Pcs Eternal Infinity Pencil - Endless Writing Drawing Sketching for Kids Reusable Inkless Personalised for Students - Home Office School Supplies**Gruvox**£5.18**16 rev1y ago](https://www.amazon.co.uk/dp/B0CQYT6D82)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DOETYD 10pcs Infinity Pencils Durable Writing Everlasting Pencil Forever Inkless Pencil with Eraser for Writing Drawing Kid School Office Home**DOETYD**£6.14**4.3★**▲ 218%**](https://www.amazon.co.uk/dp/B0D62RFV5C) [**AUAUY 6 PCS Inkless Pencil Everlasting Pencil with Rubbers on The End**AUAUY**£3.02**4.1★**▲ 149%**](https://www.amazon.co.uk/dp/B0BV6Y7JGY) [**Gruvox 6Pcs Eternal Infinity Pencil - Endless Writing Drawing Sketching for Kids Reusable Inkless Personalised for Students - Home Office School Supplies**Gruvox**£5.18**4.8★**▲ 127%**](https://www.amazon.co.uk/dp/B0CQYT6D82) [**Metal Alloy Writing Instrument No Sharpening Required Forever Infinity Pencil with 12 Colored Refill Tips Reusable Inkless Everlasting Eternal Pen for Drawing Sketching Artists Students Teacher Gift**Penitue**£4.65**3.0★**▲ 126%**](https://www.amazon.co.uk/dp/B0GS1YTV5D) [**everpen Forever Pencil Metal Infinity Pencil with Replaceable Nib Metal Alloy Writing Instrument With 12 Colored Refill Tips Pencils for Drawing Sketching and Writing (2pcs-Black)**everpen**£16.29**1.0★**▲ 109%**](https://www.amazon.co.uk/dp/B0GVYG3T1Y)
**~~View all trending →~~**
## **What buyers say about infinity pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pen/Pencil Quality**24%
*“Very nice Pencils”*
**Advertised Vs Actual Product**18%
*“As it says on the tin”*
**Sharpness**17%
*“No need to sharpen”*
**Quality-Overall**11%
*“Excellent bit of kit”*
**Writing Experience**4%
*“was quite impressed. writes like a slightly lighter 0.7mm”*
**Ease Of Use**4%
*“Easy to hold”*
**Efficiency**4%
*“Works good”*
**Value For Money**2%
*“I think this is a good value set as you get 12 so would be good for schools or clubs”*
**Wood Quality**1%
*“Wood seemed a good option environmentally”*
**Color**1%
*“The other colours which I tried by hand”*
### **What buyers complain about **
**Nib/Tip Quality**21%
*“the pencil nibs do not write properly”*
**Writing Experience**20%
*“the pencil nibs do not write properly”*
**Quality-Overall**6%
*“Cheap and it shows”*
**Durability**6%
*“the led gets torn down after a long time”*
**Color**5%
*“The pigmentation is incredibly faint”*
**Paper Quality**5%
*“It required pressure to make a suitable mark on the paper”*
**Value For Money**4%
*“Not worth the money”*
**Advertised Vs Actual Product**4%
*“Dishonest marketing be cautious”*
**Ease Of Use**3%
*“frustrating to use”*
**Add-Ons/Attachments**1%
*“then stuff it back in—it isn't attached to anything”*
### **Top return reasons **
**Quality-Overall**25%
**Writing Experience**12%
**Functionality-Overall**8%
**Size-Overall**8%
**Display Colors**8%
**Nib/Tip Quality**8%
**Flexibility**8%
**Advertised Vs Actual Product**6%
**Material Quality**4%
**Paper Quality**4%
## **Common questions**
- **Is infinity pencil profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the infinity pencil niche?**
- 18 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in infinity pencil?**
- Top complaints mined from reviews: Nib/Tip Quality, Writing Experience, Quality-Overall. The return rate is 0.3%.
- **When does demand for infinity pencil peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the infinity pencil niche?**
- Listings span £2.96–£16.29; the average listing price is £5.89 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.
## **Related niches in Stationery & Office Supplies**
- 62 [**academic wall planner 2024/2025**](https://flapen.com/research/uk/stationery-office-supplies/academic-wall-planner-2024-2025)£10K/yr+216.7%**Worth a look**- 62 [**thank you gift bags**](https://flapen.com/research/uk/stationery-office-supplies/thank-you-gift-bags)£52K/yr+169.9%**Worth a look**- 62 [**money envelopes**](https://flapen.com/research/uk/stationery-office-supplies/money-envelopes)£292K/yr-4.7%**Worth a look**- 62 [**birthday cards for women**](https://flapen.com/research/uk/stationery-office-supplies/birthday-cards-for-women)£1.8M/yr-4.4%**Worth a look**- 63 [**box files**](https://flapen.com/research/uk/stationery-office-supplies/box-files)£773K/yr-23.5%**Worth a look**- 63 [**step dad fathers day card**](https://flapen.com/research/uk/stationery-office-supplies/step-dad-fathers-day-card)£33K/yr>1,000%**Worth a look**[**All Stationery & Office Supplies niches **](https://flapen.com/research/uk/stationery-office-supplies)